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Despite the website being more recent than the advert and video, the black colour scheme continues.

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Products that have influenced my use of synergy: 

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Products that have influenced my use of synergy: 

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Jessie J's synergy between the Who You Are album and her video 'Price Tag' creates some visual synergy with the hairstyle, the identical black clothing worn and the jewellery along with hand gestures all connect the her initial image on the advert.

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Would my target audience be attracted to these ancillary products? 

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Would my target audience be attracted to these ancillary products? 

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Yes - I believe so, the elements in the music video like fashion and location would appeal to a young, predominantly female audience. For example: the locations like graffiti walls and estates or blocks would appeal to a younger audience as these may be familiar locations they may find themselves in. The advert is very clear and concise demonstrating a clear visual pattern - including the colours and earrings. The website is easy to navigate and uses the most recent social media platforms like twitter and instagram as opposed to more dated (to a young audience) social media platforms like Facebook. This makes my products easy for consumption by a young target audience.

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How can my audience recognise them as linked products? 

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How can my audience recognise them as linked products? 

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Colour scheme is consistent throughout.

The music video elements are present on the website itself (like gifs from video or  the video which pops up on the music page)

The earrings and the outfit of the artist on the image in the advert is the same as in the music video

record label logos

Fonts used

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Record label logos and Music video as decorative/navigating elements on website

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Record label logos and Music video as decorative/navigating elements on website

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The footer of the website has GIFs from the shot which the influence for synergy has been taken out of. The pre-chorus scenes were transformed into gifs which all demonstrate the pink background and further encourage audiences to watch the music video. This creates very clear visual synergy. Furthermore, the record labels (primary talent international and boiler room) which are also featured on the advert appear on the bottom of the website.  ------>

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Another link between website and advertisement

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Another link between website and advertisement

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The website has the album cover image on the 'music' page, the album cover is also featured on the advertisement which links the two products together.

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The merchandise itself is also mostly pink and black which further embodies the theme. The background itself is also pink moving lights.

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More links between website and other products: 

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More links between website and other products: 

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The website features the video itself which directly supports and creates a correlation between the music video product and the website product.

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Links between website and other products:

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Links between website and other products:

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The font on the front page is also BEBAS NEUE and background of the main image is also pink. The background of the rest of the website is black supporting the pink and black colour scheme on the advert and the pre-chorus shots in the video.

The images on the website are also taken in the same location (the studio), in which the shots for the video were taken.

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The links made between video and advert.

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The links made between video and advert.

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A similar type, pink background was used and the artist is still wearing the bold earrings to maintain the link between all of the products. The bottom is black and the font which is also consistently used throughout the advert and website, is black and in the font 'BEBAS NEUE'. This would make the advert recognisable as representative of the video.

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What links are created between the video and ancillary products? (Website and Advert)

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What links are created between the video and ancillary products? (Website and Advert)

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Firstly, The main colour scheme was maintained between all three ancillary products. I wanted to pick a repetitive sections of the video, one that appears most frequently and that would make the video memorable, and create links in all three products. The section of the video i decided to pick was the pre-chorus. The colour scheme is pink and black.

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Although no fonts/writing was used in our video, we made visual synergy with other elements. I wanted to create synergy between the fashion/outfits worn by the artist. For example, during the pitch tasks we decided on making the artist wear many bold earrings which would be featured in all of the shots.

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Synergy refers to the idea of clear visual links between products. For example, one type of font or object like a clothing item would be consistently appearing in all of the artists products like websites, adverts, posters and digipaks. One good example of synergy is the Daft Punk album cover and video - both featuring the same silver/gold/black colour scheme and the same white font with a futuristic theme.