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This is some feedback on how I incorporated synergy between my ancillary products.

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What have you learned about your finished products from the final feedback?

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What have you learned about your finished products from the final feedback?

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From the feedback of my album advert, I've learned to continue to attract my target audience and catch people's attention, I could've perhaps varied between the different fonts I chose for my ancillary products. While from the feedback I received from Sam based on my website, I've learned that I should have perhaps tried another template for the initial idea I had or experimented with the images / colour palette I had, as he was rather disappointed that the original design plan didn't work out. Furthermore, I've learned that if I were to conduct another similar project, i.e. create a different music video, I should use links of synergy that are more attractive to my target audience / are more noticeable.

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This is a short video with all the feedback we received after our music video was screened in the cinema.

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After our pitch, we included images of Tashaii in our planned outfits in the locations we had picked, as well as changed our synergy plan from Graffiti to Sunglasses and Hoops, basically accessories within our outfits.

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Taking on the feedback from our first rough cut, we cut down the shot that remained on the screen for too long, by replacing it with text that scales onto the screen. Furthermore, we went back to Trellick Tower to film more close ups which can be seen in our second rough cut as well as the final result.

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Comparison of Pitch feedback and Rough cut feedback

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Comparison of Pitch feedback and Rough cut feedback

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Between our pitch feedback and our first rough cut feedback, there are quite a few differences and barely any similarities. The main difference between each piece of feedback is that within our Pitch feedback, we were mainly praised for our research while in our rough cut feedback we were mainly praised on our use of urban mise-en-scene and strong performance.

Between the rough cut to the final stages of our music video, we made many changes to our music video, including adding in close ups that we had filmed at Trellick Tower, adding in colour grading to all of our clips and replacing clips that are on the screen for too long with other scenes or editing techniques.

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The main comments we received from our first rough cut are:

- Strong Performance
- Good use of urban mise-en-scene
- Use of camera movement (especially in one of the first few shots in the beginning)

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After our Pitch, Jimmy provided us with positive feedback as well as minor comments on how we can improve as we moved onto working on our music video. The positive comments from our pitch were:

- Audience research were very well
- Use of IT sites was really good also
- Planned out mood-board and good use of test shots

Things that we had to improve on were:

- Including shots of Tashaii in the planned outfits
- Change a few things within the synergy as ideally it was confusing

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This is the feedback we received after we had presented our pitch. Using this feedback and the feedback we received from our audience we will make the necessary changes to our ideas.

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As I forgot to produce another video of Sam, asking him how synergy is incorporated in my ancillary products, I texted him the questions I had. Below is a screenshot of his response and considering he sent it in a form of voice notes, below is a short video compiling the three questions together.

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How did the audience react to your video?

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How did the audience react to your video?

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Throughout all three of the feedback videos, we continuously received positive feedback, mentioning how we had a great variety of camera shots/angles, great editing skills / showing off our base tracks, as well as great performance from Tashaii. In the last feedback video we're also praised for our colour grading, choices of costume and use of slow motion.

As only one of the people who provided us with feedback noticed the slow motion within our music video, perhaps if I was given an opportunity to change a few things within our music video, I would have included in more shots that had slow motion in them.

What I have learned from our feedback is that if I were to future products or even re-create our music video I should/could continue the same style of editing, the range of camera shots and the continuous camera movement.

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Lastly, this video is Sam's feedback on my final band website. He's more critical on this one, considering there's a big difference to how I planned out the design to the final thing.

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by Fel Thank you to Sam for providing me with feedback.

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In this video, Sam provides feedback on my final album advertisement.

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by Fel Thank you to Sam for providing me with feedback.

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In this video, Sam, provides feedback for the draft design of my artist website.

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by Fel Thank you to Sam for providing me with feedback.

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Feedback on album advertisement - draft design

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Feedback on album advertisement - draft design

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Within this video, a fellow peer: Sam, provides feedback for the draft design of my album advertisement.

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by Fel Thank you to Sam for providing me with feedback.

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However, alongside the positive feedback, we did receive some comments based on how we could improve for the final outcome. These comments were:

- Include more Close Ups
- Change the shots around the chorus to continue the flow of editing / continuity
- Cut down the length of one of the shots in the beginning

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This is the video which provides feedback on our first rough cut.

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Uploaded by Group23_Media on 2017-11-28.

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What have you learned from your audience feedback?