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Loyalty, got royalty inside my DNA
Cocaine quarter piece, got war and peace inside my DNA
I got power, poison, pain and joy inside my DNA
I got hustle though, ambition, flow, inside my DNA

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Half of what I say is meaningless
But I say it just to reach you, Julia

Julia, Julia, oceanchild, calls me
So I sing a song of love, Julia
Julia, seashell eyes, windy smile, calls me
So I sing a song of love, Julia

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John Lennon - Julia (Joseph Forrher Cover)

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Kendrick Lamar's song DNA also exemplifies this idea. Through out the song he explains why he has successfully risen out of poverty and the ghetto by stating qualities about himself and continually explaining to the listener that these qualities are "inside [his] DNA." This stress and continually transmission of the words "inside my DNA" develops the idea that these characteristics about himself are deeply rooted within him and have given him the power and strength to get to where he is now and will continue to push him forward because they are in his fundamental DNA.

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One of Ratliff's examples of transmission, Julia by John Lennon further exemplifies this concept. With the repetition and emphasis of this girl, Julia's, name, the listener can feel the passion Lennon has toward this woman. Lennon obviously made the song for her and wants to stress her importance to him and executes well because of his use of this concept of transmission.

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Ratliff's concept of transmission is that artist can add emphasis to certain parts of their music by accenting or stressing certain words as well as using detailed vocabulary to created a more visual picture of whatever they're attempting to say. I agree with this argument because repeating or stressing parts of the music alerts the listeners to pay more attention, even if they only subconsciously know this.