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Great understanding of how people can respond differently yo Power.

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Great understanding of how people can respond differently yo Power.

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Formative distinction - WOW  - this is really impressive. You have a good writing style and I like how you are able to put your opinions on the characters and the producers intention. You have demonstrated you understand audience demographics and VALS. You also have shown you understand primary and secondary research.

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Formative distinction - WOW  - this is really impressive. You have a good writing style and I like how you are able to put your opinions on the characters and the producers intention. You have demonstrated you understand audience demographics and VALS. You also have shown you understand primary and secondary research.

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Well done

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Dead Man's shoes

Did you like the film?

Yes, I enjoyed it very much

Do you think Richard had a right to kill the gangsters? If so why?

Yes, I believe he had the right to kill them because they caused his brother’s death.

Do you agree with Richard letting Mark go?

Yes, because he managed to turn his life around.

Are you happy with ending? If not why?

I dislike the ending, I would have preferred Richard to stay alive.

Love field

What this film misleading?

Yes I thought she was being murdered.

What did you think of the farmer?

I thought he was a murderer because he was a grown man in overalls.

Did you expect it to end like that?

No I thought she would’ve died.

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Audiences who agree with the preferred meaning would therefore comply with the producers intention that the drug dealers deserved to die for what they did to Anthony. However an audience that support an oppositional meaning may believe that Richard shouldn't have killed the drug dealers and that he went too far. Viewers that take on a negotiated meaning will argue that the drug dealers should have been dealt with but not by murder and torture.

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This film may attract survivors due to the fact the entire purpose of the film is survival.  It can also appeal to working or lower class people  as no person in the movie has a valid job. As it's  an independent movie it could also appeal to upcoming directors or filmmakers who want to be inside the movie industry.

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The purpose of qualitative is to gain an understanding of underlying reasons and motivation. This is usually done via unstructured or semi-structured techniques e.g. individual depth interviews or group discussions.

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Dead Man Shoes - Audience Profile
Age: 18-30
Gender: Mostly Male
Demographic: Lower and working-class white British males

Psychographics: This  film would most likely appeal to people who are survivors, because the main storyline is about surviving. None of the characters in this film are employed (unless you include dug dealing as a job) so it would appeal to the lower class. Director- Shane Meadows BBFC

Certificate- 18 Running time- 1h 30mins

Release date- 1/10/2005 Genre-Thriller

Box Office- £198,000 Budget- £723,000

Audience Reviews- All in all it received positive reviews with most them in favour of independent films.

Lovefield
Age: 16-18
Gender: Both male and female
Demographic: Mostly white females with various background
Ethnicity:  Mostly white
Psychographics: film would appeal to women because of the title, it is a short film and not a lot of people watch short films so females who are either study film or are into making their own short films would watch this.

The main difference of audiences can be found in the title, Dead Man’s Shoes has the word Man so this would automatically appeal to males, however, Love field has the word Love, and it’s a well-known fact that women are more attracted to love than males.

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The purpose of quantitative research is to quantify data and generalize results from a sample to the population of interest. It usually consists of structured techniques such as online questionnaires, on-street or telephone interviews.

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Primary research is any type of research that you do by yourself, these include  surveys, interviews, observations, and ethnographic research.

Secondary research is the use of research that already exists, examples of these include  reports and studies by government agencies, trade associations or other businesses within your industry.

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Research other marketing devices that were employed by the production company and assess whether they were effective or not. 

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Research other marketing devices that were employed by the production company and assess whether they were effective or not. 

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They tried to start a website for the film unfortunately it didn’t receive the attention it needed so the website was taken down. The film managed to get a lot of magazine attention with most of the reviews being positive. Total Film Magazine ranked the film in 12th position for best movie, Tony Kebells and Shane Meadows helped promote the film by making an appearance on BBC Nottingham Radio. Dead Man’s Shoes got nominated for various awards but ended up winning 2, these included Director’s Guild of Great Britain and Dinard British Festival. Due to the low budget of the film they couldn’t promote the film on billboards so they had to keep it simple with posters and trailers.

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How do the reviews make or break a film? What do you think the effect of these reviews would be?

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How do the reviews make or break a film? What do you think the effect of these reviews would be?

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Reviews are essential when it comes to the success of a film, this is because most people look at the review of a film before even watching. If the reviews are bad then people won’t bother to check the film out, however, if the reviews are good then more people will tend to watch it.

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1. Note down the different genre conventions you spot from the trailer.

In the trailer you can see a variety of conventions from different genres such as horror, crime and thriller. Some of these conventions include eerie music and jump cuts to violent scenes.

2. Is the genre clear to the audience? If yes, how? If no, why not?

The genre isn’t entirely clear because at some points it looks like a thriller (when he is pointing the gun at Sonny’s head) and sometimes it looks like a horror (when Richard is wearing his gas mask).

3. Who stars in the film?

Many people star in this film but the main person is Paddy Considine (who plays Richard) and he is seen throughout the trailer.

4. Is the director mentioned? Why is this?

The director (Shane Meadows) isn’t mentioned in the trailer because the audience wouldn’t be too familiar with his work as he wasn’t that well known.

5. As the director is not well known how does the trailer entice the audience to view the film?

6. How does the soundtrack and the voiceover divulge information about the film?

That soundtrack that is played alongside the voice over gives the impression that the film is about vengeance, furthermore, it also gives a hint that the film is a horror/thriller.

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What are the possible effects of exposure to the violent content in this film?

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What are the possible effects of exposure to the violent content in this film?

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The effect of being exposed to the violence in this film differs from person to person. Some people who are passive will not be effected by the violence, however, an active person could possibly get inspired by the violent actions in the film and may attempt them in real life.

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This theory focuses more on the audience instead of the actual message itself, it asks the question “what people do with media” rather than “what media does to people”. It is the opposite of hypodermic needle theory, instead of assuming the audience are closed minded people who can’t think for themselves, it believes the audience take an active role in depicting what they watch into their own lives. It also suggests that the audience use the media to satisfy their specific gratifications. However, many people have criticized this theory by saying that the public doesn’t control the media and what it produces.

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Look at the figures for the opening weekend below and discuss what do you consider to be the most significant factors holding back the development of financially successful and distinctive British films?

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Look at the figures for the opening weekend below and discuss what do you consider to be the most significant factors holding back the development of financially successful and distinctive British films?

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The opening weekend numbers for Dead man’s shoes were somewhat low bringing in a total of £1,825 in America. The main logic behind its poor numbers is its lack of advertising and also it has a misleading trailer which didn’t interest the American audience. Another reason for its poor numbers is its scarcity of screenings, it was only shown in a cinema in the USA. The movie got played more at movie festivals then theatres, in total it managed to make £184,000 worldwide. It made less than the budget meaning they made no profit from the film. Its official release date was the 1st October 2004 but it didn’t get released worldwide until 2 years after this date.  The films poor success could also be blamed on the lack of well-known actors to attract the audience.

Opening Weekend

$1,825 (USA) (14 May 2006) (1 Screen)

Gross

$6,013 (USA) (28 May 2006) (sub-total)
$4,048 (USA) (21 May 2006)
$1,825 (USA) (14 May 2006)

Weekend Gross

$1,125 (USA) (28 May 2006)
$1,039 (USA) (21 May 2006) (2 Screens)
$1,825 (USA) (14 May 2006) (1 Screen)

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This theory states that the audience can be easily influenced by what they watch. This theory basically means that the director of the film is injecting messages into the brains of the audience without them knowing. It also suggests that the mass media could influence a large group of individuals (passive audiences) by “injecting” them with different kinds of messages; however, this can have a negative effect depending on the message. An example of this is the 1993 murder of James Bulger, the 2 child murderers claimed to be inspired by Child’s Play 3.  One of the uses of this theory is that it serves as an escape from the stress of everyday life, but on the other hand it can promote false information.

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Has this film affected the way you judge people taking revenge? Comment in detail and with specific reference to the film?

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Has this film affected the way you judge people taking revenge? Comment in detail and with specific reference to the film?

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Yes this movie has affected the way I judge revenge, prior to the film I used to believe that taking revenge was the right thing to do and that it would make everything better, however, even though Richard killed most of the gang he still seemed depressed and miserable. If he was really satisfied with revenge he wouldn’t have told mark to kill him at the end.

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Which characters do we not identify with? Why? 

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Which characters do we not identify with? Why? 

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We don’t identify with Sonny and his gang because they were very mean and were the reason for Anthony’s death, the things they did went against most people’s moral values.

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Which characters are marginalised by the text?

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Which characters are marginalised by the text?

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The only characters who were marginalised in this film were the women. In the film they are treated as worthless objects, a good example of this is when Sonny and his gang are looking for a reason why Richard is patronising them so they go to where Patti lives, they force their way into her home and Sonny even chokes her. Even though she is no longer an associate of Sonny's gang we can see how her past life caught up with her as the men show her no respect whatsoever.

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Which characters do we identify with? Why?

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Which characters do we identify with? Why?

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In this film we identify mostly with Richard, even though his way of revenge is questionable we understand stand that anyone would probably act in the same way if they lost a loved one.

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The situation is Richard has just returned from the army and is sitting in a local pub. A drug dealer named Herbie enters the same pub, Richard glares at Herbie until he retaliates and then proceeds to shout at Herbie. This is where the initial conflict starts, later on Richard comes with the resolution to murder all of the thugs that drove Anthony to his death.

Personally, I am not satisfied with the resolution because I wanted both Richard and Mark to live.

How did you want the film to end? Why does it end as it does? Personally, I didn’t want Richard to

die at the end, I wanted him to spare Mark’s life and start a new life however this is highly un realistic. I think the film ended the way it did because it is more realistic then a happy ending, if Richard spared Mark and lived happily ever after then the audience wouldn’t believe in it.

The ending to this film was closed because it ended with no confusion and without making the audience think about what would happen next. Closed endings have either a happy or sad ending, however I would say this ending is quite bittersweet because even though its sad that Richard dies we know he will finally be with his brother Anthony again.

Enigma codes pose questions to the audience which are answered later on in the film, for example, when Richard and Anthony are walking towards their hometown the audience will be asking who are they? And where are they going? These questions get answered later on, enigma codes help to intrigue the audience and leave them wanting more. There are many enigma codes in this film, one of them is in the scene where we first see Richard, we ask ourselves “who is he?” and “what is his mission?” but later on are questions get answered when we realise what happened to his brother and what his intentions are.

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Which characters do we not identify with? 

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Which characters do we not identify with? 

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We don’t identify with Sonny and his gang because they were very mean and were the reason for Anthony’s death, the things they did went against most people’s moral values.

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What are the possible effects of exposure to the violent content in this film?

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What are the possible effects of exposure to the violent content in this film?

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The effect of being exposed to the violence in this film differs from person to person. Some people who are passive will not be effected by the violence, however, an active person could possibly get inspired by the violent actions in the film and may attempt them in real life.

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Which characters are marginalised by the text?

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Which characters are marginalised by the text?

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The only characters who were marginalised in this film were the women.

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Has this film affected the way you judge people taking revenge? Comment in detail and with specific reference to the film?

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Has this film affected the way you judge people taking revenge? Comment in detail and with specific reference to the film?

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Yes this movie has affected the way I judge revenge, prior to the film I used to believe that taking revenge was the right thing to do and that it would make everything better, however, even though Richard killed most of the gang he still seemed depressed and miserable. If he was really satisfied with revenge he wouldn’t have told mark to kill him at the end.

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Hypodermic needle theory – This theory states that the audience can be easily influenced by what they watch. This theory basically means that the director of the film is injecting messages into the brains of the audience without them knowing. It also suggests that the mass media could influence a large group of individuals (passive audiences) by “injecting” them with different kinds of messages; however, this can have a negative effect depending on the message. An example of this is the 1993 murder of James Bulger, the 2 child murderers claimed to be inspired by Child’s Play 3.  One of the uses of this theory is that it serves as an escape from the stress of everyday life, but on the other hand it can promote false information.

Uses & gratifications- This theory focuses more on the audience instead of the actual message itself, it asks the question “what people do with media” rather than “what media does to people”. It is the opposite of hypodermic needle theory, instead of assuming the audience are closed minded people who can’t think for themselves, it believes the audience take an active role in depicting what they watch into their own lives. It also suggests that the audience use the media to satisfy their specific gratifications. However, many people have criticized this theory by saying that the public doesn’t control the media and what it produces.

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Which characters do we identify with? Why?

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Which characters do we identify with? Why?

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In this film we identify mostly with Richard, even though his way of revenge is questionable we understand stand that anyone would probably act in the same way if they lost a loved one.

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The producer’s intention was to create a lot of suspense and confusion among the audience, at times it even becomes unclear who the audience should root for, especially in the last half of the film. At times the audience is made to feel like Richard is a monster due his actions, however, the producer also makes the audience feel sorry for Richard in some scenes (when he tells mark to kill him). This gives the audience an overall feeling of confusion.

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How do you feel about Richard at the end of the film?

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How do you feel about Richard at the end of the film?

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During the film, I saw Richard as a bloodthirsty physco out to get revenge, but when he decides to spare Mark at the end I saw him differently, I saw him as a man whose insanity had been broken by the loss of a love one. By the end of the film I could slightly relate to him and felt sad that he died but on the other hand I was happy that he would be with his brother once more.

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‘There’s blood on my hands, look what you made me do

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‘There’s blood on my hands, look what you made me do

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I think that Richard let mark go because he realised that unlike the other drug dealers, Mark turned his life around and become responsible man with a wife and kids. Furthermore, he knows that if he doesn’t let Mark go hell end up killing him, he knows that he will feel guilty forever so it would be best to die so the guilt stops.

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Throughout the film Richard shows that he isn’t scared of the drug dealers, I think it’s because Richard is an ex-soldier who has been to war and has seen people die so a few drug dealers won’t intimidate him.

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Do you sympathise with them?

No I don’t sympathise with them because they have done a lot of a horrible things and the events that are happening to them and their friends is simply karma for what they did to Anthony

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How are the women represented in this film?

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How are the women represented in this film?

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Women are represented quite negatively in this film, one of the reasons is that they’re barely any women shown in the film and even when they are, they’re shown as sex objects. For example, the gang members tell Jo to have sex with Anthony just for fun, this clearly shows that they see her as nothing more than a sex object. Later on in the film, Patti is a traditional “stay at home” wife, she can be seen taking care of her kids, some may argue that this is a negative representation of women.

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Paul Sadot – Tuff is represented negatively just like the rest of the gang. He is Sonny’s right hand man, he seems to be the tough guy of the group and that’s how he got the nickname. Tuff is the first to die among his gang, maybe he was an experienced gangster so Richard preferred to take him out first before dealing with the rest of the gang.

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Stuart Wolfenden – Herbie is a drug dealer part of Sonny’s gang. He had his part in bullying Anthony and pushing him to kill himself.  Herbie is a stereotypical gangster, he thinks he is the man but when faced with real threat he shows his true side. At the beginning, he tries to intimidate Richard but it quickly backfires when Richard answers him back, we see how scared he becomes and that he isn’t the bad man he tries to be. He is shown as a negative character just like the rest of the gang.

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Toby Kebbel – Anthony is Richards disabled little brother, he is the one that Richard left behind to go to the war, due to his disability he is a very venerable character in the film. When Richard is away, the local gang take charge of Anthony, they abuse him and make him do stupid things like smoking and having sex. Eventually they bully him until he kills himself. Anthony is represented in a positive way as he is innocent and unaware of what the gang will make him do. He is stereotyped as being someone quite venerable due to his disability and he tends to do whatever the others tell him.

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Gary Stretch – Sonny is a very realistic character in this film, he is the perfect stereotype of a drug dealer, a bully that thinks he is hard but we all know they aren’t. He is the stereotypical local drug dealer with the big leather jacket and mean mug but in reality, he isn’t so hard as we see when he tries to confront Richard. He does the cliché routine of making his gang members feel powerless and little just so he can feel superior. Sonny is represented as very negative throughout the film, he is the main one that made Anthony kill himself because he was the meanest and showed no mercy towards him. When bullies are confronted they always show their true colours (being a coward), and Sonny does this twice in the film. When he tries to confront Richard about stealing the drugs and the face paint Richard shows no sign of fear and even threatens him, a “real gangster” would attack Richard on the spot but Sonny went back to his car. Also, when a member is found dead in the toilet he tries to keep the leader role strong within the gang by walking in and not being afraid but once he gets close enough he breaks down and cries which shows he is just an ordinary guy and not a hardened criminal.

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Paddy Considine – Richard is the main protagonist, left his brother Anthony to go into the army but by the time he came back the local thugs drove Anthony to kill himself. The film is basically his journey of getting revenge for his brother. Throughout the film we get the feeling that he is only getting revenge because it was the gang’s fault that Anthony hung himself, but in the last scene we see that it is more than that. Before telling the last thug to kill him he openly states that Anthony was an embarrassment to him and the only reason he joined the army was so that he wouldn’t be with him. It seems that Richard feels extremely guilty for leaving his brother in the hands of thugs and that is the reason why we see Anthony with Richard almost throughout even though we learn he took his own life. Richard is represented as being smart and cunning, we see this in the way he uses the drugs in his plan to kill the thugs and also in the way he has perfectly planned how he is going to kill the thugs.  The main stereotypes of a soldier are that they are hardened and ruthless, Richard clearly shows these attributes as he murders the gangsters one by one. Soldiers are seen as people who aren’t afraid of death, whether that means killing or taking their own life and Richards portrays this image perfectly throughout the film. For the duration of the film, Richards actions can see viewed as negative, some people will say it is okay because it is revenge for his brother but others will say that murder is wrong no matter what. Nonetheless, in the last scene Richard does something honourable (another soldier stereotype) by letting the final gang member kill him, he decides to spare the gangsters life because he switched his life around unlike the others. In the end the audience will see him in a more positive light.

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The review quote on the cover says “Dark, gritty, funny and chilling…. and excruciatingly violent all at the same time”, this gives the viewer a small taste of what the film will be like. If the viewer likes dark and gritty films then he will most likely watch it, another quote states “Taxi Driver meets First Blood in the midlands. Compelling. Brilliant. Genius”. This quote compares this film to 2 other films, if the viewer liked the other films then he would be intrigued to watch Dead Man’s Shoes.

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Different films have different target audiences, but to make a film successful you must aim to appeal to your target audience. The usual audience age of a film like this is 18-25, this is because young adults and teens would be more excited by themes in this film. The film makes sure to add lots of bloody scenes of murder to attract their young target audience. Thrillers are usually aimed at a male audience because stereotypically males enjoy violence more than females. Although the film has a lot of blood and violence that is aimed to appeal to males, many young females enjoy watching thrillers just as much as males.

This film is located in Derbyshire which is a heavily white populated area; therefore, all of the characters in the film are white. Even though people of various races enjoy this film its target audience is white males.

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The location of the film is Derbyshire so there were many shots of beautiful green landscapes and farms which represented it as a nice place, however, there are also scenes that showed another side of Derbyshire (gangs and drugs). Sonny and his gang are each represented differently, For example Sonny is represented as a badass who does what he wants whereas Herbie is represented as a wimp. Richard is an ex-soldier so he is represented as somebody who is fearless and bloodthirsty, this is shown throughout the film when he is killing the thugs, His brother Anthony on the other hand is mentally disabled and is represented as someone who is quite gullible as we see in the scenes where he is tricked into smoking. Most of the characters seem to be of working class, we can tell by the clothes they were and vehicles they drive.

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a low angle shot was used in this cover, this makes Richard look big and intimidating, it also shows the background (trees on a landscape), this gives the audience an idea of where the film is set.

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The framing in the cover is closed making the silhouette look boxed. This adds a depth of mystery to the person on the cover.

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The location seems to be in the hills as we can see a tree in the background and the landscape looks uneven. The dark colours used on the cover makes it seem like the time period is either evening or night time.

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Lighting:  front/side chiaroscuro – high contrast of light and dark

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Lighting:  front/side chiaroscuro – high contrast of light and dark

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The lighting on this cover is quite simple, it is a black silhouette on a red background, the colours contrast nicely giving a vivid and bold cover.

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People: costume/facial and body language: 

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People: costume/facial and body language: 

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As it is a silhouette you cannot see his facial expression; however, he is kneeling down which may mean that he is tired or is praying for something (maybe forgiveness?), plus he has an axe in his hand so this means he’s out to kill.

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The location seems to be in the hills as we can see a tree in the background and the landscape looks uneven. The dark colours used on the cover makes it seem like the time period is either evening or night time.

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What is the narrative enigma or ‘hook’ used to intrigue and so entice the audience to rent /buy the film?

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What is the narrative enigma or ‘hook’ used to intrigue and so entice the audience to rent /buy the film?

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One of the major hooks that was used to intrigue the audience was in the trailer, it starts off by showing innocent footage of the baby brothers then it shows somebody in a gas mask, this instantly grabs the audience’s attention.  Furthermore, the last part of the trailer shows Richard pointing a gun to Sonny’s head, this will make the audience want to watch it because they’ll be wondering why this is happening.

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The title of the film is Dead man’s shoes, the certification is 18, some of the stars include Toby Kebbel and Gary Stretch but the main star is Paddy Considine. The director of the film is Shane Meadows (who is also known for directing This is England). The producers of this film are Mark Herbert and Louise Meadows. The release date was on 1st October 2004. A website called Redbubble sells merchandise from Dead Mans Shoes, they sell t shirts, framed posters, greeting cards etc.

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This is england 90 Shane meadows--(None)

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A plot is an example of a narrative convention, in the beginning of most horrors the plot focuses on a main character going on a dangerous or unfamiliar setting. In this film at the beginning, Richard and Anthony go on a dangerous journey back to their hometown. Characterisation is another example of narrative convention, films of this genre normal have an antagonist and a protagonist (they are usually supernatural). In this film Richard is the protagonist while Sonny and his gang are the antagonists. The climax is also a narrative convention, films of this genre usually have a dramatic showdown between the main characters and the villain, in this film, Richard confronts the thugs throughout the whole film, however, the climax is at the end when he tells one of the thugs to kill him.

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What features of the cover enable you to identify the genre of the film?

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What features of the cover enable you to identify the genre of the film?

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One of the conventions that lets the audience know that it is a thriller is the colour scheme, black and red are usually used on these type of posters, black is associated with death and evil whilst red is associated with danger and blood.

Another thing that tells us this is a thriller is the silhouette of the character, this is done to add mystery and suspense, it also grabs the audience’s attention and they will be wondering who it is.

Normally movie posters/Dvd covers of this genre have tag lines to intrigue the audience, however this cover features quotes from magazines such as Zoo and Uncut saying things like “Dark, gritty, funny and chilling”, this gives the audience an idea of the film.

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The cover is advertising a horror/thriller film

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How to read a DVD cover and sleeve notes