# data[].attributes.body
Mohd Izwan Abd Rahman
Mohd Izwan Abd Rahman 
179718
📎 Photo
AFIQAH AZEMAN. 181138
AFIQAH AZEMAN.    181138
📎 Photo
📎 Photo
📎 Photo
📎 Photo
📎 Photo
📎 Photo
📎 Photo
📎 Photo
📎 Photo
📎 Photo
Mariam Aqmaliah Binti Mohd Adenan 181125
Mariam Aqmaliah Binti Mohd Adenan 181125
Dalilah Ismail 179342
Dalilah Ismail 179342
NOOR MAISARAH BINTI MUHAMAD (181696)
NOOR MAISARAH BINTI MUHAMAD (181696)
Media Richness Theory (Daft & Lengel, 1984)
Russel Adam Carol 179860
Russel Adam Carol 179860

The social responsibilty theory 

Siebert, Peterson and Schramm,
 1956)
RAJA NOOR MARINA BINTI RAJA MAHADI 181084
RAJA NOOR MARINA BINTI RAJA MAHADI 181084
183126 (ATIQAH CHE ISMAIL )
183126 (ATIQAH CHE ISMAIL )
A first look at Communication theory - Em Griffin
1956
UMMU NUSRAH BINTI OMAR 185057
UMMU NUSRAH BINTI OMAR 185057
SITI HAYATI NOOR BINTI MOHD ABD KHAR (185340
SITI HAYATI NOOR BINTI MOHD ABD KHAR (185340
Cultivation Theory
Hawkins & Pingree (1983)
Nadiah Ismail 179301
Nadiah Ismail 179301
Cultivation Theory by G. Gerbner and expanded by Getbner and Gross (1976)
Noor Aisyah bt jamil 185846
Noor Aisyah bt jamil 185846
Dependency theory 
Sandra Ball-Rokeach and Melvin DeFleur (1976). Teori ini menggabungkan disiplin komunikasi.
NORFAHANIM BINTI IBRAHIM 176853
NORFAHANIM BINTI IBRAHIM 176853
Single-bullet theory (magic-bullet theory by Arlen Specter 1963
Siti Nur Farahin Binti Faizal 185343
Siti Nur Farahin Binti Faizal  185343
http://wiredspace.wits.ac.za/bitstream/handle/10539/2044/MarusL_Chapter%203.pdf;jsessionid=74B6171FEF2F3EB6CA5B460E9BCC4511?sequence=4
http://wiredspace.wits.ac.za/bitstream/handle/10539/2044/MarusL_Chapter%203.pdf;jsessionid=74B6171FEF2F3EB6CA5B460E9BCC4511?sequence=4
FATIN NUR FATHIHAH BT BAHARIN (177895)
FATIN NUR FATHIHAH BT BAHARIN (177895)
"media richness theory" (Daft & Lengel- 1984)
185993 ( Muhammad Ikhmal Shaffiq bin N. Sherap )
185993 ( Muhammad Ikhmal Shaffiq bin N. Sherap )
A first look at communication theory - Em Griffin

1956
Shasha Syafiqah bt Shaiful Azhar 181991
Shasha Syafiqah bt Shaiful Azhar 181991  
Rynee Christie Anak Dom
Rynee Christie Anak Dom 
185754
Nur Syamim Binti Hasenan
Nur Syamim Binti Hasenan 
185623
Nur Qamarina Binti Materang (178428)
Nur Qamarina Binti Materang (178428)
Afdaliah bt Ahmad Zamani 176675
Afdaliah bt Ahmad Zamani 176675
Sherly Liana Robert 178953
Sherly Liana Robert 178953
Agenda Setting Theory-Max McCombs and Daniel Shaw (1968)

Cultivation Theory-George Gerbner and Larry Gross (1976)

https://www.utwente.nl/en/bms/communication-theories/sorted-by-cluster/Mass%20Media/Hypodermic_Needle_Theory/
NURUL AINI BT NORDIN (177590)
NURUL AINI BT NORDIN (177590) 
Cultivation Theory (1976) 
Pengasas: G. Gerbner
Wendy Wilfred Entika 170935
Wendy Wilfred Entika 170935
Teori Two-Step Flow (1979) oleh
Katz dan Paul Lazarsfeld mengkaji pengaruh media jelata dalam pilihanraya.

HANA SOHAIBAH BINTI ANURDDIN (178550)
HANA SOHAIBAH BINTI ANURDDIN (178550)
Nur Azwa Mahisam 176456
Nur Azwa Mahisam 176456
Mohamad Helmy bin Zulkifli 177646
Mohamad Helmy bin Zulkifli 177646
Noor aisyah bt jamil 185846
Noor aisyah bt jamil 185846
Sharon Lasam 179330
Sharon Lasam 179330
NOR
NOR
NORFAHANIM IBRAHIM 17685
NORFAHANIM IBRAHIM 17685
NORFAHANIM IBRAHIM 176853
NORFAHANIM IBRAHIM 176853
Norain Binti Azlan 185361
Norain Binti Azlan 185361 
Cultivation Theory - George Gerber 1976
AFIQAH AZEMAN 181138
AFIQAH AZEMAN    181138
Cultivation theory        (cultivation hypothesis, cultivation analysis) by G.Gerbner
Siti Nor Ashikin Bt. A. Aziz 179953
Siti Nor Ashikin Bt. A. Aziz 179953
Seventhria
Seventhria
178373
IVY IRVINE MIKAL 178377
IVY IRVINE MIKAL 178377
 Cultivation Theory (1976) by G. Gerbner
Nurul Fazleen Mohd Yusri 179105
Nurul Fazleen Mohd Yusri 179105
Cultivation Theory 
Gerbner & Gross (1976)
Intan Mawarni bt Mohd Ehsan 177406
Intan Mawarni bt Mohd Ehsan 177406
Elitist and Populist Media adalah teori dua pandangan media berbeza dalam masyarakat iaitu elitist (media perlu mendidik masyarakat) dan populist (media bebas mengikut pilihan orang ramai)
Hani Zafirah bt Subry (184794)
Hani Zafirah bt Subry (184794)
NUR AAINAA AMIRA BT MOHD SAID (177216)
NUR AAINAA AMIRA BT MOHD SAID (177216) 
Joseph Klapper’s Reinforcement Theory (1960)
Dayangku Nadhirah (179867)
Dayangku Nadhirah (179867)
Cultivation Theory-George Gerbner and Larry Gross (1976)
SITI HUSNIAH BINTI HUSIN (179712)
SITI HUSNIAH BINTI HUSIN (179712)
Cultivation theory by George Gerbner in 1976
Fatin Alya Binti Amran 184748
Fatin Alya Binti Amran 184748
Dependency theory by Sandra Ball-Rokeach and Melvin DeFleur (1976)
Nur Athirah Dayana Bt Hamzah 186054
Nur Athirah Dayana Bt Hamzah 186054
Pavitra
Pavitra
180842
Yefta bin Andrius 178200
Yefta bin Andrius 178200
An Introduction; Theory and Practice of Mass Media in Society

Bittner, John R. 1977

From the perspectives of historical, contemporary, and future interpretations of mass communication, this introduction to the theory and practice of mass media in society treats both the social context of mass communication and the hardware components that make it operable. The book discusses all mass media--newspapers, magazines, radio, television, film, books, direct mail, and so on--and describes the role of each in mass communication. It also examines advertising, public relations, and the recording industry. Special features include an in-depth look at media business, a section on instructional media and crisis reporting, a detailed chapter on careers, and sections and numerous references about the development of specialized media. Many illustrations, a bibliography, and a glossary of media terms complete the volume. (KS)
Maizatul Aishah binti Mazlan 179100
Maizatul Aishah binti Mazlan 179100
NURUL SHUHADA BINTI MOHD AZHAR 183213
NURUL SHUHADA BINTI MOHD AZHAR 183213
Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding 

The Theory of Planned Behaviour (TPB) has been widely applied to the explanation of health and social behaviours. However, despite its potential to inform behaviour change efforts, there have been surprisingly few attempts to use the TPB to design actual interventions. In 1998, the Scottish Road Safety Campaign implemented a 3-year mass media campaign to reduce speeding on Scotland's roads which was explicitly shaped by the TPB's three main predictors: Attitude, Subjective Norms and Perceived Behavioural Control. A 4-year longitudinal cohort study examined the impact of the campaign on communications outcomes and on TPB constructs. Overall, empirical support was found for the decision to use TPB as the theoretical underpinning of the advertising. The advertising was effective in triggering desired communications outcomes, and was associated with significant changes in attitudes and affective beliefs about speeding. In conclusion, future directions for road safety advertising and for TPB research are discussed.

https://academic.oup.com/her/article/20/1/36/632602/Development-and-evaluation-of-a-mass-media-Theory

AHMAD SAFWAN BIN KAMARUL ZAMAN 184122
AHMAD SAFWAN BIN KAMARUL ZAMAN 184122
Media richness theory (Galbraith, 1977)
Khairun Nisak binti Ahmad Hamidi 179513
Khairun Nisak binti Ahmad Hamidi 179513
 Roger Fidler’s theory of Mediamorphosis. Fidler defines mediamorphosis as “the transformation of communication media, usually brought about by the complex interplay of perceived needs, competitive and political pressures, and social and technological innovations” (1997, pgs. 22-23). The premise of the theory is that media systems are highly adaptable, and in regards to “other systems, respond to external pressures with a spontaneous process of self-reorganization.
ANISSA ANIS AFIQAH BINTI ABDULLAH
ANISSA ANIS AFIQAH BINTI ABDULLAH
185283
Fezlyanna Anak Rajasmi 184915
Fezlyanna Anak Rajasmi 184915
Cultivation theory 1976 George Gerbner
SITI NUR BINTI TALHAH 180943
SITI NUR BINTI TALHAH 180943
Everrett Rogers: Teori Difusi inovasi= 4 elemen utama iaitu inovasi, saluran komunikasi,waktu dan sistem sosial.Merupakan suatu karakter inovasi yang mempengaruhi keputusan seseorang individu untuk menadaptasi atau menolak suatu inovasi.
Raja Nur Syaza Adila 176770
Raja Nur Syaza Adila 176770
Media Equation Theory (1996) by Byron Reeves & Clifford Nass
Nur Anna binti Azman [178040]
Nur Anna binti Azman [178040]
Spiral of Silence
Noelle-Neumann (1991)
Anantha Rao (183450)
Anantha Rao (183450)
Noor Maisarah Binti Muhamad 181696
Noor Maisarah Binti Muhamad 181696
NUR SYAHIRAH BINTI ZULKIFLI 181828
NUR SYAHIRAH BINTI ZULKIFLI 181828
Cultivation Theory by Professor George Gerbner

Dependecy Theory by 
Muhd Thalha B Muhd Phuze 186014
Muhd Thalha B Muhd Phuze 186014
Nini Nur Aishah Binti Mohd Adam 185915
Nini Nur Aishah Binti Mohd Adam 185915
Agenda Setting Theory:
Creation of public awareness and concern about salient issues by media and news. 
Formally developed by Max McCombs and Donald Shaw 
Nur Fatihah Shuhada Binti Othman 183140
Nur Fatihah Shuhada Binti Othman 183140
Social responsibility theory
SITI HAJAR BINTI IDRIS 170525
SITI HAJAR BINTI IDRIS 170525
 Normative theory by  Fred Siebert, Theodore Peterson and Wilbur Schramm

http://communicationtheory.org/normative-theory-four-theories-of-the-press/
Siti nor fatihah binti md zain 183746
Siti nor fatihah binti md zain 183746
Severin, Werner. & Tankard, James. (2001)Communication Theories: Origins, Methods, and Uses in the Mass Media

Goh Soon Jian 183332
Goh Soon Jian 183332
Cultivation Theory 
by George Gerbner (1976)
Syafinah Bt Abd Rahim 177194
Syafinah Bt Abd Rahim 177194
Teori Proses Informasi Sosial (Social Information Processing)
Joseph Walter -1992
Nur Farhana Bt Samsu Bahari 178252
Nur Farhana Bt Samsu Bahari 178252
Nur Hidayah binti Mazlan 185936
Nur Hidayah binti Mazlan 185936
Severin, Werner J., and James W. Tankard. Communication theories: Origins, methods, and uses in the mass media. New York: Addison Wesley Longman, 2001. Shahid, Sharon. "Back to the Future of the Penny Press." Washington DC News Museum. 11 Feb. 2009. 12 Dec. 2013 

# data[].attributes.body
179718

# data[].attributes.headline
Mariam Aqmaliah Binti Mohd Adenan 181125

# data[].attributes.subject
Mariam Aqmaliah Binti Mohd Adenan 181125

# data[].attributes.body
Media Richness Theory (Daft & Lengel, 1984)

# data[].attributes.body
The social responsibilty theory

Siebert, Peterson and Schramm,
1956)

# data[].attributes.headline
RAJA NOOR MARINA BINTI RAJA MAHADI 181084

# data[].attributes.subject
RAJA NOOR MARINA BINTI RAJA MAHADI 181084

# data[].attributes.body
A first look at Communication theory - Em Griffin
1956

# data[].attributes.headline
SITI HAYATI NOOR BINTI MOHD ABD KHAR (185340

# data[].attributes.subject
SITI HAYATI NOOR BINTI MOHD ABD KHAR (185340

# data[].attributes.body
Cultivation Theory
Hawkins & Pingree (1983)

# data[].attributes.body
Cultivation Theory by G. Gerbner and expanded by Getbner and Gross (1976)

# data[].attributes.body
Dependency theory
Sandra Ball-Rokeach and Melvin DeFleur (1976). Teori ini menggabungkan disiplin komunikasi.

# data[].attributes.body
Single-bullet theory (magic-bullet theory by Arlen Specter 1963

# data[].attributes.body
"media richness theory" (Daft & Lengel- 1984)

# data[].attributes.headline
185993 ( Muhammad Ikhmal Shaffiq bin N. Sherap )

# data[].attributes.subject
185993 ( Muhammad Ikhmal Shaffiq bin N. Sherap )

# data[].attributes.body
A first look at communication theory - Em Griffin

1956

# data[].attributes.headline
Shasha Syafiqah bt Shaiful Azhar 181991  

# data[].attributes.subject
Shasha Syafiqah bt Shaiful Azhar 181991  

# data[].attributes.body
185754

# data[].attributes.body
185623

# data[].attributes.body
Agenda Setting Theory-Max McCombs and Daniel Shaw (1968)

Cultivation Theory-George Gerbner and Larry Gross (1976)

https://www.utwente.nl/en/bms/communication-theories/sorted-by-cluster/Mass%20Media/Hypodermic_Needle_Theory/

# data[].attributes.body
Cultivation Theory (1976)
Pengasas: G. Gerbner

# data[].attributes.body
Teori Two-Step Flow (1979) oleh
Katz dan Paul Lazarsfeld mengkaji pengaruh media jelata dalam pilihanraya.

# data[].attributes.body
Cultivation Theory - George Gerber 1976

# data[].attributes.body
Cultivation theory (cultivation hypothesis, cultivation analysis) by G.Gerbner

# data[].attributes.body
178373

# data[].attributes.body
Cultivation Theory (1976) by G. Gerbner

# data[].attributes.body
Cultivation Theory
Gerbner & Gross (1976)

# data[].attributes.body
Elitist and Populist Media adalah teori dua pandangan media berbeza dalam masyarakat iaitu elitist (media perlu mendidik masyarakat) dan populist (media bebas mengikut pilihan orang ramai)

# data[].attributes.body
Joseph Klapper’s Reinforcement Theory (1960)

# data[].attributes.body
Cultivation Theory-George Gerbner and Larry Gross (1976)

# data[].attributes.body
Cultivation theory by George Gerbner in 1976

# data[].attributes.body
Dependency theory by Sandra Ball-Rokeach and Melvin DeFleur (1976)

# data[].attributes.body
180842

# data[].attributes.body
An Introduction; Theory and Practice of Mass Media in Society

Bittner, John R. 1977

From the perspectives of historical, contemporary, and future interpretations of mass communication, this introduction to the theory and practice of mass media in society treats both the social context of mass communication and the hardware components that make it operable. The book discusses all mass media--newspapers, magazines, radio, television, film, books, direct mail, and so on--and describes the role of each in mass communication. It also examines advertising, public relations, and the recording industry. Special features include an in-depth look at media business, a section on instructional media and crisis reporting, a detailed chapter on careers, and sections and numerous references about the development of specialized media. Many illustrations, a bibliography, and a glossary of media terms complete the volume. (KS)

# data[].attributes.body
Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding

The Theory of Planned Behaviour (TPB) has been widely applied to the explanation of health and social behaviours. However, despite its potential to inform behaviour change efforts, there have been surprisingly few attempts to use the TPB to design actual interventions. In 1998, the Scottish Road Safety Campaign implemented a 3-year mass media campaign to reduce speeding on Scotland's roads which was explicitly shaped by the TPB's three main predictors: Attitude, Subjective Norms and Perceived Behavioural Control. A 4-year longitudinal cohort study examined the impact of the campaign on communications outcomes and on TPB constructs. Overall, empirical support was found for the decision to use TPB as the theoretical underpinning of the advertising. The advertising was effective in triggering desired communications outcomes, and was associated with significant changes in attitudes and affective beliefs about speeding. In conclusion, future directions for road safety advertising and for TPB research are discussed.

https://academic.oup.com/her/article/20/1/36/632602/Development-and-evaluation-of-a-mass-media-Theory

# data[].attributes.body
Media richness theory (Galbraith, 1977)

# data[].attributes.body
Roger Fidler’s theory of Mediamorphosis. Fidler defines mediamorphosis as “the transformation of communication media, usually brought about by the complex interplay of perceived needs, competitive and political pressures, and social and technological innovations” (1997, pgs. 22-23). The premise of the theory is that media systems are highly adaptable, and in regards to “other systems, respond to external pressures with a spontaneous process of self-reorganization.

# data[].attributes.body
185283

# data[].attributes.body
Cultivation theory 1976 George Gerbner

# data[].attributes.body
Everrett Rogers: Teori Difusi inovasi= 4 elemen utama iaitu inovasi, saluran komunikasi,waktu dan sistem sosial.Merupakan suatu karakter inovasi yang mempengaruhi keputusan seseorang individu untuk menadaptasi atau menolak suatu inovasi.

# data[].attributes.body
Spiral of Silence
Noelle-Neumann (1991)

# data[].attributes.body
Cultivation Theory by Professor George Gerbner

Dependecy Theory by

# data[].attributes.body
Agenda Setting Theory:
Creation of public awareness and concern about salient issues by media and news.
Formally developed by Max McCombs and Donald Shaw

# data[].attributes.body
Social responsibility theory

# data[].attributes.body
Normative theory by  Fred Siebert, Theodore Peterson and Wilbur Schramm

http://communicationtheory.org/normative-theory-four-theories-of-the-press/

# data[].attributes.body
Severin, Werner. & Tankard, James. (2001)Communication Theories: Origins, Methods, and Uses in the Mass Media

# data[].attributes.body
Cultivation Theory
by George Gerbner (1976)

# data[].attributes.body
Teori Proses Informasi Sosial (Social Information Processing)
Joseph Walter -1992

# data[].attributes.body
Severin, Werner J., and James W. Tankard. Communication theories: Origins, methods, and uses in the mass media. New York: Addison Wesley Longman, 2001. Shahid, Sharon. "Back to the Future of the Penny Press." Washington DC News Museum. 11 Feb. 2009. 12 Dec. 2013 <http://www.newseum.org/news/2009/02/back-to-the-future-of-the-penny-press.html

# data[].attributes.body
Agenda setting theory - the creation of what the public thinks is important.

Maxwell McCombs & Donald Shaw (1972

# data[].attributes.body
Active audience theory: pointless populism - William R. Seaman (1992)

# data[].attributes.body
Medium theory - McLuhan (1964)

# data[].attributes.body
Boomerang Effect - Media Psychological Theory by
Hovland, Janis and Kelly (1953)

# data[].attributes.body
TWO STEP FLOW THEORY by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet 1944.

# data[].attributes.body
BERIKAN SATU TEORI MEDIA JELATA TERKINI

# data[].attributes.body
Cultivation Theory
(Professor George
Gerbner) 1983