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"Malaysians love Korean Food and the spicier the better!"

Since the first Korean drama landed on Malaysian shores, Korean culture has steadily seeped into the heart many Malaysians. From K-dramas to pop musics, to cuisine, the interest for everything Korean especially food continues to surge.

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Tiga Restoran telah dilawati;

1) KoRyo Won
- Fokus kepada makanan tradisional korea
2) K Fry
- Fokus kepada makanan bergoreng dan mudah
3) Osio
- Fokus kepada makanan jenis 'dishes'

Observation By 4P's

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A visit to Naelofar booth at IOI Mall Puchong.

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A visit to Naelofar booth at IOI Mall, Puchong.

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-Dedicated for women who cares about image. Some of the product are shawl, perfume, "telekung".

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Naelofar shaw

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Naelofar Hijab

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Naelofar Perume

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Naelofar 'Tekekung'.

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Naelofar products price is competitve. Its cater middle and upper income group.
The price stay competitive as most of the product are produce in Vietnam where the labour and material cost is cheap

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Naelofar product can be reach through appointed agents throughout the country and online purchase (Lazada, Zalora etc) and also Naelofar boutiques.

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Promote product online, television,magazine and also fashion show.

The owner herself is a famous public figure and celebrity make the product much easier to be recognise and promoted.

Promote product and brand in famous tv program where she is the co-host.

Neelofa strong popularity.

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In current local market competitors offering the same product as Naelofar. The consumer will choose the brand that offer the best in term of price, design and promotion

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Ariani, Fareeda, Aidijuma and others.

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The other brand will come up with new product and design, its a very competitive market, design and quality change rapidly.

In comparision, Ariani hijab, Fareeda and Aidijuma are also well known hijab in the country and they gave their own follower.

Most of Naelofar competitors using almost the same method to in marketing their product.

Naelofar competitors also aggresive on promotion. In term of price, there are competitors offering lower price than Naelofar product and they also make they product (hijab) in other country (e.g Vietnam)

In order to sustain in the market, Naelofar have to strenghten it brand name, do continues improvement on the product and understand well what the customer want and need. Cannot rely on owner current popularity because drop on popularity will badly damage the reputation of the brand.

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1) KoRyo Won
Menyediakan makanan tradisi Korea

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Group of LoofarKu

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A visit to Naelofar booth in IOI Mall, Puchong.

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A visit to Naelofar booth in IOI Mall, Puchong.

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2)  KFry
Menyediakan makanan bergoreng(produk killer ayam berbalut cheese)

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3) OiSo
Korean Traditional Cousine

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1) KoRyo Won

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2) KFry

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3) OiSo

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OiSo Price List

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1) KoRyo Won

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2) KFry
- Lokasi strategik-main entrance; tidak perlu promosi yang hebat
- Persekitaran yang selesa dan menarik
- Sambutan hebat

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Pengguna sanggup tunggu giliran

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Tunggu giliran

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1) Each other/Direct
- KFry mendapat sambutan kerana kedudukan outlet berhampiran pintu masuk berbanding 2 pesaing (KoRyo & OiSo)
-KFry menyediakan makanan yang sesuai untuk remaja/urban dan harga yang berpatutan
-Manakala KoRyo dan OiSo berorientasikan makanan tradisi yang kurang mendapat sambutan.
-KoRyo dan OiSo berada di lokasi yang kurang sesuai kerana dikelilingi dengan outlet makan yang lain.

2) Indirect

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KoRyo bersaing dengan Subway & Deli