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1. Product

• Kopi Pak Belalang

2. Marketing Concept

- Product Concept

- Emphasises high quality and rich taste

- ⁠Focuses on customer satisfaction

- ⁠Appeals to coffee lovers who enjoy traditional flavours

- Social Media Marketing

- Promoted through selfies, reviews, and short videos

- ⁠Creates brand awareness and customer trust

3. Marketing Strategy (B2C)

- Business-to-Consumer (B2C)

- ⁠Bought for personal use

- Target market such as students, workers, and coffee lovers

- Buying behaviour (Frequent and low-cost purchases)

- Influenced by taste, price, and preference

- Promotion method (Uses social media, word-of-mouth, and personal reviews)

- Selfie promotion builds trust and relatability

- Distribution channel (Available in shops, supermarkets, and online platforms)

- Focus on enjoyment, comfort, and daily lifestyle

- Gives feeling of energy and satisfaction

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Product: Wireless Bluetooth headphones

Marketing Concepts

- Convenience

- High-Quality Sound

- Long Battery Life

- Stylish Design

- Affordable Premium

Marketing Strategies

-Wholesale Distribution

Partner with electronics retailers and gadget shops

Offer bulk pricing and reseller discounts

-Corporate Partnerships

Supply earphones to companies as employee gifts or office tools

Target businesses for meetings, remote work, or training use

-OEM / Private Labeling

Allow other businesses to rebrand your earphones with their own logo

Attract startups or companies wanting their own tech products

-Event & Promotional Supply

Provide earphones in bulk for events, conferences, or giveaways

Offer customization (logo printing, packaging)

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LU'LU' NUR IMTIAZ BINTI ABDUL HALIM (AS250475)

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1. Product: Crescent Leather Handbag

2. Marketing concept:

Modern and trendy design

Made from high-quality leather

Lightweight

Minimalistic bag

Affordable

3. Marketing strategies:

Influencer marketing: Work with beauty and fashion influencers on Tiktok and Instagram, by sending PR Packages to them. They can make "What's in my bag" or "Outfit of the day (OOTD)" videos of the product. For instance like, Sofea Shra and Khainina Khalil who promotes fashion products with aesthetic pictures of them.

Social media optimisation: Use apps like Pinterest and Instagram to share high-quality, aesthetic photos of the bag. This makes it look more in trend and attractive to shoppers. We're not just selling the bag, we're selling the aesthetic lifestyle concept to the people.

Limited edition products: Create a sense of urgency by releasing specific colors or materials in limited batches to make the consumer feel like they are getting something exclusive. People tend to crave something that's limited to the market. For instance, brands like Brik, Saoi and Whimsigirl who releases limited edition products. This strategy encourages "shopping battles" and even leads customers to hire "Personal Shoppers" just to secure the product.

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Marketing Concept :

1. Capture high resolution photos

Allow users to capture professional quality photos in any situation.

2. Travel essential approach

Ideal camera for travelers that seeking high-end functionality, raw format shooting and bright lenses.

3. Premium quality

Have advanced and high capabilities, such as 4k video recording and super slow-motion with ultra-fast autofocus.

4. DSLR Power in a compact body

Marketing focus on large 1-inch sensor that provides superior low-light performance and image quality.

Marketing Strategies (B2C) :

1. Influencer collaboration

Partner with travel bloggers, vloggers and content creator that can demonstrate the camera's portability and use in real situations.

2. Social media marketing

Utilize Instagram, Youtube and TikTok to showcase high-quality photo and 4K video capabilities.

3. "Superior to smartphone" campaigning

Highlight features that smartphone lack such as optical zoom, larger sensors, superior autofocus and low light performance.

4. Bundle offers

Offer packages that include essential accessories like memory cards, extra batteries and small tripods.

5. Retail Partnership

Ensure strong presence through both online and physical retail outlets including Sony stores.

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Product: Kissable 2000ML Water Bottle

​1. Marketing Concept

​Customer-oriented marketing concept.

​Focuses on meeting the primary health need of daily hydration through high-volume capacity (2000ML).

​Enhances user convenience by reducing the need for frequent refills, making it perfect for students and athletes.

​Emphasizes "Vibrant Health" aesthetics to appeal to users who value both function and style.

​2. Marketing Strategy (B2C)

​B2C strategy targeting individual consumers looking for lifestyle and wellness accessories.

​Target Market: Includes college students (UPM), gym-goers, and campus athletes who need to stay hydrated during long classes or training.

​Distribution: Available on major e-commerce platforms like Shopee and Lazada for easy access.

​Promotion: Leverages social media trends like "A Day in My Life" or "Gym Routine" videos on TikTok and Instagram to show the product in action.

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marketing concept ;

-comes with diferent size ; suitable for all ages and unisex.

-comes with 67 different patterns and 67 different colours to choose from; customizable.

-made from soft fabric.

-extra damage when hitting someone ; physical and magic damage.(can crit)

marketing strategy (B2C);

-sell through online store ; official website, lazada, shopee, tiktokshop, facebook

-target customer of young ages (youtths, students) that want to be stylish.

-offer free delivery for first purchase.

-offer RM6.70 rebate for purchases above RM40.

-flexibel customization.

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MUHAMMAD ANAS IMRAN BIN SOLIHAN AS250881

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MUHAMMAD ANAS IMRAN BIN SOLIHAN AS250881

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1. Marketing Concept:

The focus is on providing high-quality features that solve pet owners’ daily problems.

Designed for Efficient Fur Removal

Specially designed bristles to remove loose fur gently without hurting the cat.

Helps reduce shedding around the house, keeping spaces clean.

Maximum Utility & Convenience

Easy-to-clean design where collected fur can be removed in one motion.

Compact and lightweight, making it convenient for daily use and storage.

Highly Durable & High-Quality Material

Made from strong, pet-safe materials

-Stainless Steel (for bristles/teeth)

-ABS Plastic (for body)

Ergonomic handle with firm grip for comfortable long grooming sessions.

Comfort & Pet-Friendly Design

Gentle on the cat’s skin, suitable for regular grooming without causing stress.

Helps improve blood circulation and keeps the cat’s coat healthy and shiny.

Modern & Minimalist Style

Sleek, aesthetic design that fits into a clean, modern lifestyle.

Available in neutral and soft colors that appeal to pet owners.

2. Marketing Strategy: B2C (Business-to-Consumer)

We are targeting individual pet owners who want a practical and effective grooming tool.

Target Customers:

Cat Owners: Especially those dealing with heavy shedding at home.

Promotion through Social Media

Posting “Before & After Grooming” videos to show effectiveness.

Sharing satisfying fur removal clips (oddly satisfying content trend).

Using cute cat content to emotionally engage audiences.

Sell through Online Platforms:

Shopee & Lazada: Easy access with discounts and student-friendly deals.

Collaborations:

Partner with pet influencers or cat content creators to build trust.

Collaborate with pet cafes or pet shops for live demonstrations.

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MUHAMMAD FAIZ BIN ZAINAL ABIDIN (AS250397)

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MARKETING CONCEPTS

- Make bringing pets more convenience for the customers.

- Comes with 2 cup holder, so the customers can bring their beverage while pulling the stroller.

- The design also comes with compartment below the stroller, usually for pet's essential needs such as their food.

- The stroller can be flipped to save a lot more spaces.

MARKETING STRATEGIES

- B2C (BUSINESS-TO-CUSTOMER)

Focus to :

Cat parent

Traveller

Someone who loves to take a walk with their pet

- Marketing platforms

Instagram

Tiktok shop

Shopee

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MUHAMMAD IZZ HAKIM BIN MUHAMMAD IZUAN AS250205

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MUHAMMAD IZZ HAKIM BIN MUHAMMAD IZUAN AS250205

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Marketing concept

Made from durable swiss metal that will last a lifetime

Packs many important tools for camping in a small and lightweight design

The product has a great ergonomic handle that allow for a prolonged uses without causing strain in the users hand

The head of the screwdriver extension is magnetic which help reduce the chances of screws falling and lost during projects

Marketing strategy (B2C)

Target customer:

-outdoor survival enthusiast

-forest camper

-Hunter

-Collector

Sponsor an annual camping event to acquire brand recognition.

Reach out to outdoor influencer to introduce and review our product to their follower

Digital and physical marketing, we sold the product with discount on online platforms such as shopee and lazada while also give the opportunity for customers to test and purchase our product at outdoor equipment store

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It can be customized any way you like. (1)

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Marketing concept:

-Long battery life: can be worn up to 18 days on a single charge

-Super-light design: weighing only 16.5g, it can be worn during physical activities without discomfort

-Waterproof: with 5ATM rating, it can handle light rain to being submerged 50 meters underwater for 10 minutes

Marketing Strategy (B2C):

-Selling the product on platforms like Shopee and Lazada allows easy access for users to buy the product without the need to go out to a physical store

-Advertising the product on platforms like Instagram and TikTok with combo deals like a discount when a customer buys the watch alongside a smart phone.

-The product targets teenagers to young adults who would like a device that's useful, stylish and sleek

-At RM96, the smart watch sits in a competitive market as it offers premium features and quality while being relatively affordable.

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Marketing Concept

Smiski are shy creatures hiding in corners—but what if they’re quietly observing your life?

Can be positioned as part of cozy, minimalist lifestyle decorations such as on the desk and even attached to your devices!

Sold through blind box addiction loop where it turns into a collecting game

Marketing Strategy: B2C (Business to Consumer)

Mainly focuses on Gen Z Students and Young Adults for stress-relief, room decor and ecstatic feeling while unboxing

Drive the urgency to buy among the consumers by producing limited editions as a controlled supply (example: eid series)

Make a pop-up store in malls as well as collaborations with cafe (smiski cafe themed) to implement interest among the locals

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Green and White Minimalist Matcha Drink Instagram Post

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Marketing Concept

1. Customer Needs

Provide a toothbrush that helps consumers maintain good oral hygiene.

2. Product Value

Offer comfortable brushing with soft bristles and an ergonomic handle.

3. Customer Satisfaction

Ensure quality and affordability so consumers can use it daily.

Marketing Strategy (B2C)

1. Target Market

Individuals, students, and families who care about oral health.

2. Product Strategy

Soft bristles, comfortable grip handle, durable and attractive design.

3. Pricing Strategy

Affordable price to reach a wide range of consumers.

4. Promotion Strategy

Advertise through social media, promotions, and discounts.

5. Distribution Strategy

Sell in supermarkets, pharmacies, convenience stores, and online platforms.

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MUHAMMAD HAZIQ HARITH BIN MOHD ISMAIL AS250298

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SGV (Solid Gold Values) helmets are popular, budget-friendly Malaysian motorcycle helmets certified by SIRIM, known for retro designs, comfort, and safety.

Marketing Concept

Safety Standards: SIRIM certified, ensuring compliance with Malaysian safety standards.

Design & Style: Offers a variety of styles, including open-face (demi-jet) with visors, full-face, and retro-style helmets.

Visor System: Many models (FV14 Visorex, SGV 99) use 3-button or 5-button systems for detachable visors.

Comfort: Features high-quality comfort padding, often designed for daily commuting.

Sizing: Often available in standard L-size (approx. 60cm), with some options catering to different sizes.

Versatility: Popular in the Malaysian market, frequently updated with new colors and designs.

Marketing Strategy B2C

Target customer : Motorcyclists who do not want to spend high budget on helmet, this product is the entry-level helmet that still perform like other high budget helmet.

The product can be purchased from various platform including online or offline store as example Shopee or motorcycle shop around Malaysia.

Collaboration with various motorcycle shop around Malaysia as example 'get free SGV helmet when customers buy new motorcycle'. This will increase the products demand

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1. MARKETING CONCEPT

• SELLING CONCEPT:

Wireless study lamp is a non-essential (lifestyle/comfort) product & customers usually need motivation such as convenience, productivity, and aesthetic appeal before purchasing.

APPLICATION TO THE WIRELESS STUDY LAMP:

• Short video content (3 minutes) every 2 months showing how the lamp improves study/work setups

• Highlight benefits such as:

• Portable & wireless (easy to move anywhere)

• Eye-friendly lighting (reduces eye strain)

• Improves focus & productivity

• Modern & aesthetic design

• Include limited-time offers and discounts to create urgency

• Use social media platforms (TikTok, Instagram) to reach students and young adults

• SOCIETAL CONCEPT: Linked to energy saving & better study environments

APPLICATION TO THE WIRELESS STUDY LAMP:

• Promote the idea of efficient and eco-friendly lighting

• Example: Using a wireless lamp while studying anywhere (bed, desk, café, etc.)

• Educate customers about reducing energy waste with rechargeable lamps

• Show that your brand supports sustainable and comfortable living

2. MARKETING STRATEGIES (B2C)

• Wireless study lamp is bought for personal use, productivity, and lifestyle improvement (direct consumer engagement)

• Easier promotion & sales conversion through online platforms (Shopee, TikTok Shop, website, etc.)

• B2C marketing allows use of:

• Relatable student lifestyle content

• Influencer reviews (study vloggers, desk setup creators)

• Social media engagement (before/after study setup, night study routines)

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Skintific 5X Ceramide Barrier Moisture Gel

Marketing Concept: Product Concept

- Skintific markets this moisturiser as innovative and scientifically-formulated rather than just a basic cream.

- It uses multiple types of ceramide, a powerful ingredient for skin repair and deep hydration that is long-lasting.

- It uses the term “5X Ceramide” as a unique selling point (product differentiation).

- It uses a special niche by marketing it as a complete barrier repair solution.

Marketing Strategy: Business-to-Consumer (B2C)

- Skintific sells this product directly to end consumers for convenience and accessibility.

- Its target market is teenagers to young adults, especially those with acne or sensitive skin.

- Skintific heavily markets its products on TikTok, Instagram, Shopee and Lazada, showing before and after results as well as spreading results and testimonials.

- It has an affordable price of around RM49 for a high performance cream.

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NUR ARINA SYUHADAH BINTI MD KHAIRIDI

AS250524

🌸Marketing Concept: Selling Concept🌸

~High Sales Promotion to focus on moving stock quickly through the "Buy 2 Free 1" deal.

~Trend Driven: Uses current aesthetic trends to create urgency and drive fast purchases.

~High-Value Bundles: Increases profit by encouraging larger purchases in a single transaction.

🌸Marketing Strategy (B2C)🌸

Target Market:

~Stylists & Trend-Followers: People looking for minimalist floral accessories to complete their "vibes”

~Social Media Enthusiasts: Users seeking  TikTok or OOTD content.

Product & Sales:

~Lifestyle Accessory: A floral design used to decorate bags, outfits, or personal items.

~Impulse Buying: The "Buy 2 Free 1" deal makes it easy to collect multiple colors at once.

~Digital way: Promoted through viral Tiktok videos and sold through official websites.

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Cream and Brown Elegant Jewelry Sale Promotion Instagram Post

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1. Marketing Concept:

The focus is on providing high-quality features that solve a student's daily problems.

Designed for Laptop Protection

Built-in shockproof padding (span) to absorb impact.

Prevents expensive gadgets from breaking or getting scratched.

Maximum Utility & Storage

Includes a dedicated side pocket for water bottles to prevent internal leaks.

Large main compartment that fits A4 files and heavy textbooks easily.

Highly Durable & High-Quality Material

Made from thick premium canvas that is resistant to tearing.

Strong reinforced stitching for the shoulder straps to carry heavy loads.

Universal Style (Versatile Design)

Minimalist aesthetic that can match with any outfit (Casual, Sporty or Formal).

Neutral color options suitable for both male and female students.

2. Marketing Strategy: B2C (Business-to-Consumer)

We are targeting individual users who need a practical yet stylish bag for their daily routine.

Target Customers:

College and University Students those who need to carry laptops and water bottles to every lecture.

People who travel by bus or train and need a secure bag for their electronics.

Minimalist Fashion Fans

Promotion through Social Media

Posting "What’s in my bag" or "OOTD" videos to show the bag

Using high-quality lifestyle photos to highlight the aesthetic look.

Sell through Online Platforms:

Shopee & Lazada

Collaborations:

Partner with Student Influencers to build trust among the student community.

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White Grey Simple New Product Beauty Serum Poster

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The Baseus Snap-Charge 5K is a sleek, magnetic power bank designed for the modern user who values minimalism and mobility.

1. Marketing concept:

• Magnetic Snap-On: Built-in MagSafe-compatible magnets for a secure, wireless connection.

• Capacity: 5000mAH—perfect for one full charge to get you through the day.

• Dual Charging: Supports wireless charging and fast-wired charging via 20W PD USB-C.

• Ultra-Slim Design: Fits comfortably in your palm or pocket, even while attached to the phone.

• Target Price: RM 30-80. This positions it as an affordable yet premium alternative to official brand accessories.

2. Marketing Strategy: B2C (Business to Consumer)

• Lifestyle Driven: The product is an "everyday carry" (EDC) item. It’s a personal accessory that reflects the user's style, much like the clothing and watches shown in your images.

• Emotional Appeal: B2C marketing focuses on the benefit (never running out of battery during a busy day) rather than just the technical specs.

• Visual Channels: It is highly "Instagrammable." Selling directly to consumers via TikTok Shop, Shopee, or Instagram allows you to use the lifestyle photos you've already taken.

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Marketing Concept

The marketing concept used is lifestyle marketing.

The water bottle represents a healthy and active lifestyle.

It encourages people to stay hydrated and take care of their health.

The slogan ‘Your Daily Dehydration Partner’ will be used for tagline.

Marketing Strategy (B2C)

The strategy used is B2C, where the product is sold directly to consumers.

Social media like Instagram and TikTok are used to promote the product.

The focus is on attracting students and young people through simple and relatable content.

Product Strategy

The product is designed to be practical, durable, and easy to use.

The 1 litre size is suitable for daily hydration.

The bottle is lightweight and easy to carry anywhere.

Simple design and good quality make it worth buying.

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Orange Minimalist Orange Juice Promotion Instagram Story

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NUR FATEHAH SYAKIRAH BINTI AZAHARUDIN AS250940

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NUR FATEHAH SYAKIRAH BINTI AZAHARUDIN AS250940

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Marketing Concept (The Marketing Concept)

1. It addresses customer expectations for products that are both stylish and functional, as sunglasses have become an important part of daily outfits and personal image. This advertisement uses a “Modern Casual” theme to suit current lifestyle trends.

2. Sunglasses act as an easy fashion upgrade, allowing individuals to look more put-together and confident with minimal effort.

3. It highlights sunglasses as a practical everyday item, offering both eye protection and a touch of effortless elegance.

Marketing Strategy (B2C)

1. The target audience consists of young consumers who prefer clean, fashionable looks that are easy to style for any occasion.

2. The product can be purchased through online marketplaces such as Shopee, Lazada, and TikTok, making it convenient for customers to buy anytime.

3. Marketing activities include creating short-form videos, daily outfit content, and working with influencers to showcase different styling ideas and increase brand reach.

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Marketing concept:

Electric guitar with classic 22 frets-long neck suitable for rock or metal uses. Comes with a build in pickguard that can be modified. Tremolo arms included!! Only RM550 for the meantime!

#Stratocaster body made up of mahogani wood preventing easy damages on guitar

#Black acrylic paint non-perishable suitable to be stored in any condition

#Modified Humbucker pickup with lowered action allowing easy bending and suitable for beginners

#6 metal strings make it soft to the hand, easier for many chords and adjustable length

#Adjustable guitar action via allen key only

Marketing strategy:

Target customers;

guitarists, guitar professionals, guitar beginners, guitar collectors, first-time players

Promotion:

Comes with cable and portable amp in one set. Get 2 pieces of picks for new members. Sign up for free in official store website. More vouchers and promotions to be discovered in our official website. Free monthly services for membership holder.

Location:

Visit our official online websites for more stores location.

Other agents available;

Shoppee and TikTok shop

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(Slide for surprise)

The product I am promoting is a hanger

1. Marketing concept

Who doesn’t own a hanger in their house? Everbody does. But can their hanger last long enough? Some of them even break easily. Plus, do asian moms like your hanger?

So here’s the marketing concept. Our hanger is :

* Durable materials. Doesn’t break easily. Can hold clothes with heavy materials

* Long last

* Can hold different types of clothes

* Non slip design. Good grip to clothes.

* Space saving shape to put in lockers (for student)

* Affordable price

* Asian moms’ choice

2. Marketing Strategy (B2C)

* The typical buyers are housewives, family and students.

* Hangers are inexpensive products so anyone could buy it

* Hangers are commonly sold through:

• Supermarkets (Econsave, Target..)

• Online platforms (Tiktokshop, Lazada, Shopee)

• Convenience stores (KK mart, Speedmart)

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MUHAMMAD ALIFF LUQMAN BIN FIRDAUS (AS250496)

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🔋 MARKETING CONCEPT

( PRODUCT CONCEPT )

1. Fast Charging Technology

- Charges devices quickly

- Saves time when battery is low

2. Compact & Portable Design

- Small and lightweight

- Easy to carry anywhere (bag/pocket)

3. High Battery Capacity

- Can charge phone multiple times

- Suitable for long usage (travel, class, gaming)

4. Convenience

- Use anytime, anywhere

- No need to find charging socket

⚡ MARKETING STRATEGIES

B2C ( BUSINESS-TO-CUSTOMER )

Focus on:

- Students

- Gamers

- Travelers

- People who use phone frequently

B2C uses platforms directly to customers like:

- TikTok Shop

- Shopee

- Lazada

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NUR ALYA AQILAH BINTI MOHD AZHAR AS250583

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1) Marketing Concept

• Focus on customer needs & wants (modern marketing concept)

• Targets consumers who value aesthetic + lifestyle products

• Product is not just functional (water bottle) but also fashion/lifestyle accessory

• Appeals to Gen Z preferences:

• Cute & minimalist design

• Instagrammable items

• Eco-friendly (reusable bottle)

2) Marketing Strategy

1. Target Market

• Teenagers & young adults (students)

• Aesthetic lovers / trend-conscious users

• Environmentally aware consumers

2. Product Strategy

• Unique polka dot design (simple but eye-catching)

• Lightweight & practical for daily use

3. Pricing Strategy

• Affordable to mid-range price

• Suitable for students

• Slight premium due to design & brand value

4. Promotion Strategy

• Social media marketing (Instagram, TikTok)

• Aesthetic visuals & lifestyle content

• In-store creative displays

• Seasonal campaigns (e.g. back-to-school)

5. Place (Distribution)

• Available online

• Located near urban areas, schools & universities

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1) Marketing Concept

• Scent Marketing (Sensory Marketing)

- Uses fragrance to influence emotions

- Creates strong memory & brand recall

- Builds emotional connection with users

• Experiential Marketing

- Provides comfort and better atmosphere

- Enhances driving / living experience

- Creates a premium lifestyle feeling

• Branding / Promotional Tool

- Can include logo or custom design

- Used as giveaways or corporate gifts

- Acts as a “moving advertisement”

2) Marketing Strategies (B2B / B2C)

• B2C (Main Strategy)

- Target: Individual consumers

- Based on personal preference (scent, design)

- Influenced by emotions & lifestyle

Strategy:

- Social media marketing (TikTok, Instagram)

- Influencer promotion

- Attractive packaging

- Highlight benefits (long-lasting, luxury scent, mood boost)

• B2B (Secondary Strategy)

Target: Businesses (car wash, dealers, workshops)

- Bulk purchasing

- Used as free gifts / promotions

Strategy:

- Corporate deals

- Custom branding options

- Wholesale pricing

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1. Marketing Concept

- Customer-oriented marketing concept.

- Focuses on satisfying customer needs, especially convenience and portability.

- Enhances user experience by providing an easy solution for quick touch-ups.

2. Marketing Strategy (B2C)

-B2C strategy targeting individual consumers directly.

- Target market includes students, young adults, and makeup users.

- Uses digital marketing (social media) and competitive pricing to attract customers.

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Pink and White Minimalist Coming Soon Poster

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Marketing concept (The marketing concept)

1. It meets customer needs especially in today’s trend in beauty world. This advertisement for Velvet Vanity relies heavily into a ‘Relatable Chic’ aesthetic.

2. Lipstick is one of the most cost-effective ways to boost morale.

3. It positions the lipstick not as a luxury item to be kept on a vanity, but as an essential tool for a busy, everyday lifestyle.

Marketing strategy (B2C)

1. Target customers are Gen Z, millennials or any women looking for effortless style over heavy glamour.

2. Can be purchased on website or any online shopping platform such as Shopee, Lazada, Tiktok Shop and Taobao.

3. Can be promoted by using Social Media such as creating The ‘Get Ready With Me’ video including influencers.

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Marketing concepts:

Helps users stay hydrated throughout the day.

Reusable, which reduces plastic waste and is environmentally friendly.

Portable and lightweight, easy to carry to school, university, gym, or work.

Leak-proof design prevents spills in bags.

Can save money because users do not need to buy bottled water frequently.

Suitable for daily use in many situations such as studying, exercising, and traveling.

Marketing strategies (B2C):

The bottle is sold directly to individual customers such as students, office workers, and gym users.

Promote the bottle through social media, online shopping platforms (Shopee, Lazada), and advertisements.

Offer discounts or promotions (e.g., student discounts, bundle deals).

Focus on the bottle’s usefulness, convenience, and eco-friendly benefits to attract buyers.

Use attractive packaging and modern design to appeal to consumers.

By Noor Rasyidah (AS250025)

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Yellow Organic Tumbler Promotion Instagram Post

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Sya Najihah Zafra bt Ahmad Faisal AS250226

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Marketing Concept

1. Product Concept

Glossy red handbag is stylish and eye-catching

Durable & practical for daily use

Attracts customers who value fashion and quality

2. Marketing Concept

Targets young & trendy users

Designed for both style & convenience

Marketing Strategy

B2C (Business-to-Consumer)

1. Social media marketing

- instagram, tiktok

2. Influencer promotion

fashion & lifestyle content creator

3. Online selling platforms

shopee, lazada

4. Attractive branding & packaging

5. Promotion & discounts

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Beige and Black Elegant Minimalist Fashion Promotion Poster

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Blue and White Simple Handwashing 101 Covid Flyers

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MARKETING CONCEPT

1. Big capacity of battery

Perfect for travellers and hardcore

gamer

Can fully recharge two phones in one cycle

2. Convenient

Small size make it easy to carry

Can be used at anywhere and anytime

3. High durability

Can be used frequently at very long time

Doesn't break even fell many times

MARKETING STRATEGY: B2C (BUSINESS TO CUSTOMER)

​Sold directly to tech-savvy individuals for personal everyday use.

Purchase decision is driven by style and emotional nostalgia.

Platforms like TikTok, Instagram, and Shopee used to target gamers and "EDC" (Everyday Carry) collectors

Direct engagement via social media to build a community around "Aesthetic Tech."

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Pink Soft Gradient Minimalist Women's Handbag Instagram Post

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1. The Marketing Concept: "The Reliable Original"

The core idea is to position wired earphones not as "old tech," but as the fail-proof choice. While wireless buds run out of battery or get lost, your product is always ready.

• The Vibe: Minimalist, lo-fi, and "Focus Mode."

• The Slogan: "Plug in. Tune out. No charging required."

2. B2C Marketing Strategies

Social Media Content (TikTok/Reels/Shorts)

• The "Battery Anxiety" Skit: A video showing someone’s wireless buds dying at the gym or on a bus, followed by you simply plugging in your wired earphones and smiling.

• "Wired-Core" Aesthetic: Lean into the fashion trend of wearing wires. Post high-quality photos of the white wires against a dark hoodie or a vintage outfit.

• The Unboxing ASMR: Focus on the sound of the cord unwinding and the "click" of the connector.

Targeted Digital Ads

• Targeting Students: Focus on "The Study Buddy." Use ads that say: "12-hour study session? Your earphones shouldn't need a nap."

• Targeting Gamers: Focus on "Zero Latency." Emphasize that there is no audio lag between the screen and their ears.

• Targeting Travelers: Focus on "The Long Haul." Market these as the perfect backup for flights where Bluetooth can be finicky.

3. Key Selling Points (The "Copy-Paste" Benefits)

Benefit 1: Infinite Playtime

No batteries, no charging cases, no mid-song shutdowns. Just pure audio for as long as you want.

Benefit 2: Loss Prevention

They are physically connected to you. You can’t lose the "left one" in a storm drain or under a car seat.

Benefit 3: Crystal Clear Calls

Because the microphone is on the wire, it sits closer to your mouth than wireless pods, providing better voice clarity for calls and voice notes.

Benefit 4: Instant Connection

No "searching for device" or Bluetooth pairing errors. Just plug it in and it works instantly.

4. Next Steps for Growth

• Bundle Offers: Sell them as a "Travel Pack" with a small carrying pouch.

• Micro-Influencers: Send pairs to "Study-with-me" YouTubers or Lo-Fi music creators who value the "wired" aesthetic.

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NUR BATRISYIA BALQIS BINTI AZRI AS250751

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1.Marketing Concept

designed for hot and humid climates

-Protect customer from sun

-Provide sufficient protection from UV

Build with resistable material

-made from cotton,polyester,wool,acrylic or nylon

-Breathable,highly durable,resistant to wrinkles and fading

Fit for all head sizes

-Stretchable

-Adjustable depth

-Hair friendly design

Design for visibility and safety at night

-Reflective stitching and logo

-Optional led strip on brim

2. Marketing strategy

B2C ( Business-to-customer)

Target customer:

Young and youth adults

Sports and outdoor enthusiast

Fashion and streetwear fans

Distribution channel:

Promote through social media platform

-Tiktok shop

-Instagram

-Youtube

Sell through online platform

-Shopee

-Lazada

-official store website

Collab with baseball athletes and other sports athletes

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The product that is promoted in this selfie is the Fantech mouse

1.MARKETING CONCEPT

(Product concept)

-Premium design with affordable price,suits for those who hunts for style but have minimal budgets

-Comes with side mouse button for gamers who need shortcuts button

-Adjustable DPI from 800 to 2000,making in flexible for any users.

2.MARKETING STRATEGY - B2C

-Main targets of customer is students and budget gamers

-Sold directly to consumer via platform like physical store and online

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--> MARKETING CONCEPT

Customers today want high-quality photos and videos for social media, and this camera delivers with 64MP and 4K resolution. Its 180° flip screen is perfect for selfies and vlogging, making it suitable for influencers and students. The built-in WiFi allows quick sharing, matching a fast digital lifestyle, while the Type-C charger adds convenience. Priced at RM350, it is affordable and ideal for first-time users.

--> MARKETING STRATEGY ; B2C

Product is for personal use, not for businesses

Suitable for selfies, vlogging, and daily photography

Target Customers:

Students

Young adults

Content creators / influencers

Distribution Channels:

Online platforms:

Shopee

Lazada

TikTok Shop

Promotion Strategy:

Social media marketing (TikTok, Instagram)

Influencer reviews & content

Raya promotion + free gift (wrist strap pendant)

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🐾 MARKETING CONCEPT

( PRODUCT CONCEPT )

1. Easy installation

• No drilling needed

• Saves time and effort

2. Strong & durable material

• Metal bar can support body weight safely

• Long-lasting use

3. Comfortable grip

• Foam handles reduce pain and slipping

4. Convenience

• Can be used at home anytime

• No need to go gym

💪🏽 MARKETING STRATEGIES

B2C ( BUSINESS-TO-CUSTOMER)

Focus on:

• Students

• Beginners who want to exercise

• People who don’t want to go gym

B2C uses platforms directly to the customer like:

• WhatsApp (status + group)

• Instagram

• TikTok shop

• shopee

• Lazada

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ASUS TUF GAMING (Thaqif Ikhwan AS250182)

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1. MARKETING CONCEPT - Product concept

☆focuses on performance, durability, and advanced technical features to meet the needs of performance-oriented consumers

☆combines high processing power, strong graphics capability, and durable design to match the demands of gamers, students, and professionals who require reliable and long-lasting devices.

2. MARKETING STRATEGY - B2C

☆Sold directly to individual consumers such as students, gamers, content creators, and working professionals

☆Suitable for gaming, studying, and multitasking

✧ Performance-Based Positioning

❧ Competes with other mid-range to high-performance gaming laptop brands
❧ Offers powerful specifications at a competitive price

✧ Online Distribution & Digital Promotion

❧ Sold through online platforms such as Lazada, Shopee, and official brand websites

❧ Promotion through social media platforms such as TikTok, Facebook, Instagram, and YouTube

❧ Collaboration with gaming influencers and tech reviewers to increase brand awareness

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1. MARKETING CONCEPT

Focus on customer needs and satisfaction

Customers feel hot and uncomfortable in daily life

Product provides instant cooling solution

Easy to carry -> convenient for daily use

Suitable for students, commuters, and travelers

Helps improve comfort anytime, anywhere

2. MARKETING STRATEGY : B2C

This product uses a B2C (Business-to-Consumer) strategy because it is sold directly to individual customers.

The target customers include students, office workers, travelers, and the general public.

People buy this fan because the weather is hot and uncomfortable, and they need a quick cooling solution.

The fan is portable and easy to use, making it suitable for daily activities.

It is affordable, so many people can purchase it easily.

The product is promoted through online platforms and social media such as TikTok, Instagram, and Shopee.

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1) Marketing concept

This product applies the Marketing Concept because it focuses on customer needs, combining fashion and eye protection to match modern lifestyle preferences.

2) Marketing strategy -B2C-

-Sold directly individuals likes students,

influencers, casual users

-Personal lifestyle product

A- Affordable Positioning

Competes with mid-range brands

Reasonable pricing for students & budget user

B- Social media influence & online distribution

Sold on online platform such as Lazada, Shopee and tiktok shop

Promotion through Tiktok, facebook and Instagram

Collaborations with influencers

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1)

The product in my selfie is a kopiah putih.

Kopiah putih is a traditional headwear worn by Muslim men.

It is usually worn during prayers, religious events, and Hari Raya.

It is made from comfortable and breathable fabric.

The white color symbolizes cleanliness, purity, and simplicity.

2)

Societal Marketing Concept

Focuses on customer needs and satisfaction.

Also promotes good values to society.

Kopiah putih represents religious values, modesty, and culture.

Not only a fashion item but also a product with cultural and religious meaning.

3)

B2C (Business-to-Consumer)

Kopiah putih is bought by individual customers.

Used for personal use such as prayers and religious events.

Sold through shops, night markets, and online platforms.

Examples: Shopee, Lazada, TikTok Shop, Instagram.

So, B2C is the most suitable strategy.

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1. MARKETING CONCEPT

- An earphone is a small electronic device that you put in or on your ears to listen to sound from another device.

- ⁠THIS PRODUCT COMFORTS:

+ Modern Design Quality

+ 8D Audio Listening

+ Lifestyle Convenience (Wireless & Portable)

- This Product Targeted : University students who enjoyed private social life and those who enjoyed the same experienced

2. MARKETING STRATEGY : B2C

- Sold directly to individuals (students, gamers, casual users)

Personal use product

Purchased based on lifestyle & preference

1) Pricing Strategy (Penetration Pricing)

Lower price compared to premium brands

Attracts budget users

2) Digital Marketing

Sold on platforms like Shopee & Lazada

Influencer & TikTok promotions