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Watch the major video campaign

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Coca-Cola, 1971 - 'Hilltop' | "I'd like to buy the world a Coke"

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It is one of the best-loved and most influential ads in TV history. It served as a milestone - the first time the recording industry's involvement with advertising showed its relevance.
Coca-Cola's strategy of marrying the idea of happiness and universal love with the product illustrated by the song was tremendousy successful.

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Bill Backer interviewed about "I'd Like to Buy the World a Coke"

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That was the name of the 1971 campaign

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The campaign portrayed a message hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song.