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A water sport charity is using an event to fundraise during this difficult period. The club has set a challenge of a 7,500 mile row in an effort to regain income which was lost. Adventure, Help and Opportunities for Youth (AHOY) is set to loose £400,000 through the cancellation of major events due to Covid. The organization is looking for donations and aiming to achieve £1 for every mile which is rowed. The club will fall short this year however is looking for a sponsor to help with the effort to raise funds. A sponsor company would allow the club to grow the reach of their donors and attract more funds.

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A water sports-based charity is throwing a 7,500-mile rowing challenge in a bid to regain a slither of its lost income due to lockdown.

Adventure, Help and Opportunities for Youth (AHOY) provides opportunities for disadvantaged and at-risk youths and is expected to lose £400,000 through the cancellation of major events.

Had there been no cancellations this year then AHOY, based in Deptford, would have had 770 people rowing a total of 7,476 miles, hence why its Rowvember campaign asks participants to donate £1 for every mile they row - or run.

The hope is that AHOY will generate £7,476, a fraction of its £400,000 loss.

The steepest challenge the charity has backed over the month is a total of 215 miles - the total length of the River Thames - across the month, over seven miles per day.

An AHOY spokesman said: "Virtual challenges have become the new norm for charities since the cancellation of mass participation events due to Covid19.

"This is an area of unchartered waters for AHOY so this makes the development of our very own #Rowvember virtual challenge even more exciting.

"We've been incredibly humbled by the support and kindness shown to our charity in recent months, and hope that this challenge can offer a fun and Covid-friendly way for our community to come together once again, keeping active in a safe way and helping to raise funds to support our activities by turning their miles into pounds."

Executive assistant Rachel Masters, 49, from Kent, has been involved with AHOY for two years, and will be running 215 miles with a friend she knows from the commute into London.

She said: "I've been involved with AHOY since 2018, and me and some colleagues did one of their rowing challenges."

AHOY have given us some ideas of what you can do, but they've also let you tailor it to what suits you or what you can actually do yourself."

Ms Masters added that having a partner to split the miles with acts as "motivation."

She said: "We won't always go out running together, but there'll be the motivation which works both ways, you know the 'are you running today?'

"It works and it gives me the motivation I need to go out running."
Pictured top: Shipmates from the AHOY Centre
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Deptford water sports charity launches fundraising challenge to recoup part of its Covid losses

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Had there been no cancellations this year then AHOY, based in Deptford, would have had 770 people rowing a total of 7,476 miles, hence why its Rowvember campaign asks participants to donate £1 for every mile they row - or run.

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The Sports Council for Glasgow is an organisation which looks after all the sports clubs in the Glasgow area.
As with many other organisations, the SCG is facing serious funding challenges following covid-19 and has started on a number of solutions including Amazon smile, the Coop Community Fund and a members lottery. Whilst these are all small on their own the hope is it will tide the organisation over until more secure funding can be located again.

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The Sports Council for Glasgow is a Scottish Charitable Incorporated Organisation (SCIO), registered in Scotland number SC046373 and regulated by the Office of the Scottish Charity Regulator (OSCR)

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I actually just saw that on Facebook and made me even more happy to be a Stirling Student.
The sports union raised money for United Nations Foundation as a Covid-19 relief fund. Their initial goal was £1000 and that managed to raise £2658 (£1334 before matching with facebook). There were 22 participating sports teams who posted 30 videos exemplifying good social-distancing during exercising.
I think it was a wonderful initiative to use sports as a mean to raise funds for a bigger cause, such as this pandemic
PS: Kudos to Gill for leading the sports union as a president during that time! Proud of you :)

I know this is fundraising did not profit the Sports Union monetarily since they donated the funds, but as Sarah mentioned in her lecture, it could be viewed as a form of CSR, build a positive brand, reach and engage with the public.
-Anastasia

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Sports Union Clubs smash fundraiser target for Coronavirus

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Stirling Sports Union members have raised the money through a variety of online challenges

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Use fundraising to make up for lost Club revenue and fundraising activities during the covid-19 crisis

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Use fundraising to make up for lost Club revenue and fundraising activities during the covid-19 crisis

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Taking small sports clubs as an example, fund-raising activities can be divided into the internal environment and external environment. The internal environment includes that key personnel involved in fund-raising should have core competencies, such as self-improvement, social competence, professional knowledge, methodological competence, and professional competence. Important management requirements, such as the use of databases and easy access to all necessary information, as well as internal and external communication, are important. Fundraising organizations also need to fully understand the changing needs of their external environment to be successful. External influences and personal characteristics will determine the donor's decision to contribute.

In my opinion, the primary task of using fund-raising to make up for the loss of income is to develop a fund-raising plan so that the organization can specify its core values in the form of a mission statement. The task must provide a philosophical basis that is linked to the information gathered from the audit and can be used to set clear goals and achievable goals to convince trustees, volunteers, employees, and contributors that they have a clear plan of what needs to be done and how to do it. It is important to consider the uniqueness of organizational reasons so that they can be distinguished from other organizations.

We should be familiar with Riot Games. League of heroes is a game of the company. During the outbreak of the new coronavirus, the company raised $400000 for medical aid around the world and launched charity fundraising activities in online leagues, such as purchasing skin and goods, which are also a small part of the fund-raising activities. 100% of the money in the league is spent on a non-profit Fund (Riot Games Social Influence Fund), which is provided to charitable organizations in communities around the world.

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When the basketball season in Germany was cut short at the beginning of the year, the basketball team in my home town Trier launched a fundraising campaign in order to raise 30.000,00 € to make up for the lost revenue they had counted on had the season been carried out as per usual. Under the Hashtag #standasone30, the home game announcer put up 30 livestreams in 30 days, inviting current and former players, coaches, staff and stakeholders to speak on the stream. He interviewed them about basketball in general and about basketball in Trier specifically. Thousands of peolpe tuned in to these live streams, having the chance to ask the guests on the streams questions. As some of the former players of the team even went on to play in the NBA, the streams were hugely successful.

Supporters were able to buy virtual tickets to support the cause, starting at 30€, and the campaign raised sufficient funds for the team to retain their league license for the next season. I think that this safe (socially distanced) and entertaining way of supporter engagement was very well executed and really gave the supporters something in return for their contributions. The link is in German, but google translate should be able to get the overall concept across if anyone is interested ;)

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Hallensprecher und Sportkommentator Schmidt startet Stream-Kampagne in den Sozialen Medien. 30 Kapitel sind geplant, Startzeitpunkt immer um 18:30 Uhr. Heute Premiere mit Wolfgang Esser und Johannes Kolz.
Um zwei der schlimmsten Auswirkungen der Corona-Pandemie - Langeweile und finanzielle Schwierigkeiten für Unternehmen - zugleich zu bekämpfen, hat Chris Schmidt, Hallensprecher der RÖMERSTROM Gladiators Trier und bundesweit bekannter Sportkommentator, eine besondere Aktion ersonnen. Mit seiner Stream-Serie #standasone30, welche heute startet, sagt er der Langeweile in der basketball-losen Zeit den Kampf an und animiert zugleich zu Spenden für die Rettung der RÖMERSTROM Gladiators Trier. Ab heute wird Schmidt bis zu 30 Kapitel seines Streams bei Facebook live ausstrahlen, Sendebeginn ist immer 18:30 Uhr. Zu Wort kommen - im Idealfall - je ein Gesprächspartner aus dem Basketballkosmos sowie eine weitere Persönlichkeit des öffentlichen Lebens.

„Dieses Projekt ist eine Herzensangelegenheit für mich", sagt Chris Schmidt. „Der Trierer Basketball gehört seit Jahren fest zu meinem Leben. Auch wenn Sport aktuell sicherlich nur eine Nebensache ist, so steht das Motto der Rettungsaktion #standasone30 der RÖMERSTROM Gladiators Trier stellvertretend für den Zusammenhalt in meiner Heimatstadt. In einer Zeit voller Ungewissheit und nie für möglich gehaltener Herausforderungen sitzen wir alle im selben Boot, nur zusammen können wir diese Krise meistern."

Um die Krise der Profibasketballer zu meistern hat Schmidt auch privat in die Tasche gegriffen, 600 Euro für StandAsOne30 gespendet. Im Rahmen seiner Stream-Sendungen legt er mit einer Sonderaktion nach: „Jeder, der nachweislich einen dreistelligen Betrag spendet, erhält unsere DVD ‚Liebe kennt keine Liga' umsonst dazu. Das gilt solange der Vorrat reicht", sagt Schmidt. Mit dieser DVD haben Schmidt und sein Team von Stream Solutions 60 Jahre Trierer Basketballgeschichte in einem professionellen Film dokumentiert. Wer die DVD jetzt zum Preis von 10 Euro erwirbt, spendet damit automatisch einen Anteil von 3 Euro an die RÖMERSTROM Gladiators Trier.

„Ich möchte im Stream mit den Fans in Erinnerungen schwelgen, in dem wir in jeder Ausgabe gemeinsam einen Teil des Films schauen und darüber mit Protagonisten sprechen. Mein Ziel ist es aber auch über den Basketballkosmos hinaus mit Persönlichkeiten darüber zu sprechen, wie sie die Herausforderungen in der Corona-Krise meistern", stellt Schmidt klar. „Auch die Fans sollen zu Wort kommen, ich versuche Fragen und Wünsche zu integrieren und hoffe so für etwas Abwechslung im aktuell eingeschränkten Alltag zu sorgen." Die erste Folge von #standasone30 läuft heute Abend - passenderweise am 30. März 2020 - ab 18:30 Uhr bei Facebook. Als Gäste plant Chris Schmidt mit dem legendären Trierer Aufstiegstrainer Wolfang „Wolli" Esser und Johannes Kolz von „Alles Trier".

Die RÖMERSTROM Gladiators Trier danken für die Unterstützung und empfehlen die Facebook-Seite von Chris Schmidt, heute ab 18:30 Uhr.

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#standasone30: Chris Schmidt unterstützt RÖMERSTROM Gladiators Trier mit eigener Streaming-Reihe und DVD-Spenden

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Hallensprecher und Sportkommentator Schmidt startet Stream-Kampagne in den Sozialen Medien. 30 Kapitel sind geplant, Startzeitpunkt immer um 18:30 Uhr. Heute Premiere mit Wolfgang Esser und Johannes Kolz. Um zwei der schlimmsten Auswirkungen der Corona-Pandemie - Langeweile und finanzielle Schwierigkeiten für Unternehmen - zugleich zu bekämpfen, hat Chris Schmidt, Hallensprecher der RÖMERSTROM Gladiators Trier und bundesweit bekannter Sportkommentator, eine besondere Aktion ersonnen.

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Due to university sport being cancelled, durham sports teams decided to carry out fundraising activities throughout the pandemic. Kit supplier fore the uni (PlayerLayer) set the hockey team a challenge alongside the University of Nottingham to a handstand competition- Players and supporters donated to the NHS charities Together using JustGiving.

Additionally, the cricket club didn't have a season to play in and donated £2000 to Durham Foodbank and NHS Charities Together.

The clubs used money and funds that they would have put towards their season to good use and got involved in charitable activities.

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With all college and inter-university sport cancelled amid the outbreak of Covid-19, several of the University's sports teams have commenced fundraising drives to support efforts to combat the spread and impact of the virus.

Durham University Hockey Club, fresh off the back of a season which saw four of their teams reach BUCS Finals Day, took on their counterparts at the University of Nottingham in a #handstanduptocorona challenge on Wednesday 16 April, winning thanks to a Twitter poll after the sides were deadlocked.

Set by kit manufacturer PlayerLayer, each club had to take a picture of as many players doing a handstand as possible, with players and supporters alike donating to the NHS Charities Together via a JustGiving page.

Durham MCCU, as a cricket club, have had their season cancelled in entirety and will instead donate an astonishing £2,000 to Durham Foodbank and NHS Charities Together's COVID-19 Urgent Appeal.

The funds, provided by the club's players, would have been spent on fulfilling their fixtures over the summer and will be supplemented by the launch of the #DUCCchallenge.

As part of this, individuals have to film themselves keeping a ball in the air with the edge of a bat, donate to their virginmoneygiving.com page, and upload it online with nominations.

This has raised £1,035 at the time of writing.

"The game is put into perspective at times of crisis like this and it is our wish that if there is no cricket played, our money can at least make a difference somewhere," commented club captain Will Whipple.

Elsewhere, Durham University Lawn Tennis Club and Durham University Netball Club have today embarked on running challenges which will see their players run 1,000 and 1,407 kilometres respectively over the next seven days.

As a team, DULTC will run the equivalent distance of Durham to Wimbledon and back, whilst DUNC's target distance matches that of Land's End to John O'Groats.

The link to DULTC's fundraising page is here, and this is that of DUNC. At the time of writing, they have raised £295 and £1,025 respectively.

Meanwhile, Durham University Rugby Club host a weekly pub quiz on their Facebook page with £1 entry per person. All proceeds go to NHS Charities Together, and the next event is tonight at 9 p.m.
Image: DURFC

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Durham sports teams launch fundraising efforts to tackle Covid-19

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With all college and inter-university sport cancelled amid the outbreak of Covid-19, several of the University's sports teams have commenced fundraising drives to support efforts to combat the spread and impact of the virus.

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During the outbreak of the new coronavirus, the company raised $400000 for medical aid around the world and launched charity fundraising activities in online leagues, such as purchasing skin and goods, which are also a small part of the fund-raising activities. 100% of the money in the league is spent on a non-profit Fund (Riot Games Social Influence Fund), which is provided to charitable organizations in communities around the world.

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Despite Covid-19 the owners launched this idea using Kickstarter to great effect in April over lockdown generating $1.2 million in pre-order pledges from over 15,000 backers representing over 70 countries... shows what smart CSR-focused branding can do in 2020!

The link to a funny youtube ad below was a great use of the social media for storytelling as suggested by this weeks Filo et al reading in the managerial implications section and proves that even brand new companies with little financial resources have outlets such as Kickstarter to make profit in Covid times.

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LIVE on Kickstarter: HITCH - This Bottle Has a Secret

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There is sport wide crowdfunding available also, where numerous clubs are turning to crowdfunding to generate revenue and also supporter engagement. In this example:

Rugby clubs have the ability to apply and Crowdfunder will waive the fee, so they get every penny they raise. There is also additional funding from set aside from Crowdfunder and grants from Sport England to support grassroots rugby campaign during the pandemic.

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Many clubs are looking to emergency grants that was used by the likes of Glasgow life to help over 60 community clubs restart following the pandemic  On top of this, there may be clubs members asking their friends and families to sponsor them to undertake physical activity possible during the pandemic to raise funds for their clubs (e.g. sponsor 10k). I am aware of a few clubs utilising 'Easy Fundraising' to generate some additional funds for their clubs also to help through this time, as we know every penny counts, this is a give back service from online shopping where organisations give a donation contribution to a chosen charity, in this case the sports organization.

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Glasgow Sport is eager to help organisations to sustain themselves and be Ready to Go Again when the Scottish Government route map allows. This fund is specifically targeted at organisations in the sport and physical activity sector who have a role in enabling and supporting the communities of Glasgow to get and stay active. Organisations can apply for grants up to £2,000.
Glasgow Sport have committed £70,000 that will be directed to those most in need; clubs who do not have sufficient reserves and have exhausted funding from Government or Local Authority initiatives and who require support to deliver activity with social distancing in place.
To apply for this fund sports organisations must meet the following criteria:

Deliver activity within the Glasgow City Council Boundary.

Be a voluntary led organisation delivering sport or physical activity. Organisations can include but are not exclusive to Community Sport Hubs, Sport Clubs, Charities and Constituted Voluntary Groups.

Have exhausted potential funding opportunities available via the Scottish Government and Glasgow City Council schemes.

Be applying for anticipated losses due to the Coronavirus Pandemic between June - August 2020. AND/ OR

Be applying for anticipated costs for the restart and delivery of sports activity beyond lockdown.

Further, more detailed information, is available within the award guidelines and we would encourage you to read them prior to applying to ensure the eligibility of your application.

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Sports Organisation Support COVID-19 Fund - Glasgow Life

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Glasgow Sport is eager to help organisations to sustain themselves and be Ready to Go Again when the Scottish Government route map allows. This fund is specifically targeted at organisations in the sport and physical activity sector who have a role in enabling and supporting the communities of Glasgow to get and stay active.

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- General fundraiser to help them get through COVID

- Voluntary unfreezing of memberships (whilst there were no classes)

-Amazon Smile initiative (by purchasing anything from Amazon, a small % would be given to Live Active Leisure)

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Live Active Legends

Live Active Leisure is a registered charity with every penny made, being reinvested back into our venues and to fund the services we provide to help your community live active.

We're incredibly grateful for every donation we receive and have chosen to name our donors 'Live Active Legends'. And we give them legend status for good reason. They're helping us deliver life changing services from teaching children to swim, right up to keeping the most vulnerable in our community connected through activity.

So, click the DONATE button below and become a Live Active Legend today.

Unfreeze Your Membership

Following feedback from our members, we've also made it possible to unfreeze your membership while our venues are closed during the COVID-19 pandemic. We appreciate not everyone is able to do this, but if you are, we greatly appreciate this kind gesture. To unfreeze your Direct Debit membership, please click the UNFREEZE button below.

Amazon Smile

We're shopping online more than ever but did you know if you shop through AmazonSmile they can donate 0.5% of your shop to us?

The AmazonSmile site works in the same way as the standard Amazon website but you can select us as your chosen charity, and they will donate to us every time you shop - it's that easy! Just remember to start shopping from AmazonSmile every time and you can enjoy spending while giving back to your local leisure provider. Click the button below to get started.

Donate Your Words - A Positive Message

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Live Active Leisure is a registered charity with every penny made, being reinvested back into our venues and to fund the services we provide to help your community live active. We're incredibly grateful for every donation we receive and have chosen to name our donors 'Live Active Legends'.