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Born in Phoenix, Arizona. His family doesn't have any background related to music, yet Alec showed an intense passion for it. 

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Alec started to consider following music career seriously when he got good feed backs from his performance.

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The Columbia company took him in, but they didn't treat him right. They used him, steal his songs and didn't let him have his deserved debut to the public.

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It took 3 years of him fighting for his rights. From this, he learned his lesson and returned home, continued to attend college. He wrote a demo song "Worst day of my life" based on this incident.

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Alec didn't like college that much, so he dropped out and start performing to strangers near famous concerts.

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Alec decided that if the listeners can't find his music, he'll deliver it to them. He kept on performing on the street, near the audiences, and even sing for random people he meet. Eventually Alec got his small loyal fanbase and got taken in by Coldplay music company.

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Alec finally got the recognition he deserves.

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His widely known song, "Let me down slowly" helped him getting his fame. He even got invited to popular shows and concerts as a special guest.

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After every hardship and regrets, Alec has finally writing new songs at ease and getting more and more popular. It can be said that his first ever mistake was this life changing point. Fear of failing is one of his motivation to never give up and always do his best.