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Executive summary- James
Unique selling point- Steph
Target Market- Steph
Competitor analysis- James
Pestle- Harry
Marketing- Harry
SWOT- Evandro
4 P's- Evandro
Stakeholder analysis- Aleks
How we will operate- James
Production- James
Potential schedule- Aleks
Payment methods and terms- Aleks
Sipoc- Steph
Customers-  Evandro
Licences our business may need- Harry
Cash flow forecast- James
Asset/liability profile- Harry
Breakeven analysis- James
Maybe Porter's five forces

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Start-up loans can give us a loan of up to £25,000 with a payback of 1-5 years.

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£5 a month for players and managers because this provides a reasonable price compared to WYSCOUT.
£15 a month for clubs because this website/app will provide them with new players and managers, so there's more benefits to them.

Fixed costs:
Marketing and advertising.
Employees (data analysis) (£47,500)

Variable cost:
App developer
Travel
Maintenance of app/website

Labour cost:
App development

Pricing: value based pricing and penetration pricing

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Make it clear and very easy to use. Make the data as simple as possible: appearances, goals scored, assists and clean sheets. Furthermore , on WYSCOUT, you can't contact teams or managers, which is one of my main selling points. This app will be a social media for footballers in a sense.

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This company is the main competition, but it's a massive company, so we will not be necessarily competing with them. They have the same platfrom but for much higher leagues and pefrom it in a different way. Our app will differ to their because it will be much more affordable

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Instead of verifying all the data possible, which would be very hard, we can warn people that they will potentially get banned off the app if they're found lying about their data. We will then hire a few data analyst, who target users at random and verify the data by contacting leagues, clubs and the FA. This will limit the amount data that we need to collect.

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Who can currently access the data, and who will be able to on our platform?

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Who can currently access the data, and who will be able to on our platform?

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What are the potential costs for proposed platforms?

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What are the potential costs for proposed platforms?

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The FA?
Low league football clubs
League information online

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User personal data
FA data

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1. Obtain data access/ownership rights
2. Reformat into working database
3. Plan the creation of either a website that hosts adverts, or plan to create an application that has single sign on or subscription fees
5. Write content for platform
6. Design platform
7. Build platform (outsource?)

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Database of player/manager stats
Accessible sign on networking platform
Money obtained from advertisements, and sign on/subscription fees
One options if for each profile to pay a monthly membership of £2-£4. Using this option will mean an income of £24-£48 a year per user.

Around 240 teams, so the income would be £5,760-£11,568.

Around 240 managers, so the income would be £5,760-£11,568.

Around 4,800 players, so £115,200-£230,400.

A scale-up options would be to have advertisement on the app: sportswear, sports drinks and gambling companies would be suited.

There could be a scale-up of allowing fans on this app, so that would be a cheaper member ship fee of £1-£2 a month.

Option 2: customise each payment based on who the client is: for an example the pricing would be different for a 'player' and a 'team' and then we'd customise different experiences for the different package you want to take.

A 'team' package would differ from a 'player' package because a player wouldn't need to message other players on this

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Players
Managers
Scouts
Agents
Potentially sports and nutrition companies depending on the level of data that can be obtained