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"Proximity could mean they are connected visually another way, such as by color, typography, size, etc."

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"With space, never underestimate the power of simplicity"

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"For Proximity, ideally, you might cluster the elements together in a way that helps to declutter the overall design."

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"Repetition also ties together different elements to help them remain organized and more consistent."

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"Space is the idea that the parts of your design you choose to leave blank are just as important as the ones you’re filling with colors, text, and images. "

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"Proximity is also helpful in creating organization on a page, since similar or related elements should be grouped together to create a relationship between them."

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"Balance is effective whether it is symmetrical or asymmetrical"

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"Consistency and repetition is especially important in branding because you want your particular look to be instantly recognizable."

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"Balance doesn’t mean elements need to be the same size, or that they must be distributed evenly across the page"

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"Negative space, otherwise known as white space, creates shape..."

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"Contrast happens when two design elements are in opposition to each other, like black and white..."

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"Repetition is an important design principle because it helps strengthen the overall look of your design work."

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Contrast is an important design principle because it lets you draw out the most important elements of a design and add emphasis. Contrast happens when two design elements are in opposition to each other, like black and white, thick and thin, modern and traditional, etc. High contrast can help guide the viewer’s eyes to the most important parts of your design first.

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Repetition is an important design principle because it helps strengthen the overall look of your design work. It also ties together different elements to help them remain organized and more consistent. Consistency and repetition is especially important in branding because you want your particular look to be instantly recognizable.

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"Contrast can help guide the viewer's eyes to the most important parts of your design"

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The parts of your design you choose to leave blank are just as important as the ones you’re filling with colors, text, and images. Negative space, otherwise known as white space, creates shape and can help highlight the most important pieces of information in your design. Never underestimate the power of simplicity.

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Proximity is also helpful in creating organization on a page, since similar or related elements should be grouped together to create a relationship between them. Ideally, you might cluster the elements together in a way that helps to declutter the overall design. However, your visual elements don’t always need to be clustered together for placement—proximity could mean they are connected visually another way, such as by color, typography, size, etc.

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Balance gives a design its form and stability and helps to distribute the elements evenly throughout your design; this even spacing will offer an appearance that is professional and attractive instead of being jumbled and messy. Balance doesn’t mean elements need to be the same size, or that they must be distributed evenly across the page—symmetrical and asymmetrical are two effective types of balance.

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For Balance, "Even spacing will offer an appearance that is professional and attractive instead of messy and jumbled"

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"Hierarchy can be using shapes to frame the central point"

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"Contrast like...thick and thin"

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"Hierarchy is placing your most important message physically higher [or in front of] other pieces of information"

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"Color...should be considered carefully each time you start a new project"

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"Each color has something a little different to say"

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Color is a significant design principle and should be considered carefully each time you start a new project. Colors are largely responsible for dictating the mood of a design—each color has something a little different to say.

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"Colors are largely responsible for dictating the mood of a design"

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When you have multiple visual elements in a design, you want to make sure you’re giving extra visual weight to your most important message. This is called hierarchy and it can be accomplished in a variety of ways—larger or bolder fonts, placing your most important message physically higher than other pieces of information, or using shapes to frame the central point.

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Alignment is an important principle of design. It helps create a sharp, ordered appearance for ultimately better designs by ensuring your various elements have a pleasing connection with each other. Aligning objects properly will ultimately lead to cleaner, better designs and eliminate the messiness or sloppiness that can occur when elements are placed randomly.

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"Hierarchy can be accomplished using larger or bolder fonts"

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"Alignment ensures your various elements have a pleasing connection with each other"

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"Alignment eliminates the messiness or sloppiness"

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"[Alignment] helps create a sharp, ordered appearance..."