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Language is a powerful tool of manipulation anyone can obtain

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Language isn't always used maliciously.

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Everyone is susceptible to joining a cult

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Brainwashed through linguistics

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The word cult has become a way to describe a variety of popular trends

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Cults use a shared vocabulary to create a sense of belonging and togetherness

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Charles Manson: Manson Family, David Koresh: Branch Davidians, Jim Jones: Jonestown, etc

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Amanda Montell is an American author, linguist, and writer.