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Rock artists are known for subverting conventions and going against the norm. With their music advertisements they often take a much darker approach. Most of the images on the posters are art work showing the individualism surrounding the rock genre of wanting to be different and go against the mainstream; yet still fit typical conventions of the rock genre. The costume in the images fir the typical clothing of leather something that is heavily associated with rock artists, they also have heavier make up and tend to have longer hair, again going against mainstream fashion. the colours used in the poster are dark colours again reflecting the nature of the music with its dark themes; another thing linking to this is the Iron Maiden poster it features a satanical theme again linking to the dark nature of the music. Shots used will usually be a mid sho9t allowing you to see the whole of the band, often in  more aggressive pose linking to the aggression of the music.

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Hip Hop originally was about the struggle and oppressing of Afro Caribbean's although connotes more of a glamorized lifestyle based around money, drugs and girls. You can see that every advertisement uses a sans serif font connoting the new modern look of Hip Hop. Hip Hop artist are commonly solo artists and the shots used will be a single shot with a slightly low angle making them appear powerful; again connoting the new found power and money within the Hip Hop lifestyle. Another connotation within the Hip Hop community is drugs- you can see that two of the posters feature a smoke effect one in green linking it more to drugs. The backgrounds for all of the posters are blank usually in a darker colour giving a scenes of mystery also linking to the secluded lifestyle of Hip Hop artists.

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Alternative groups and artists will take a much different approach to music promotions and advertisements; they will often be much more creative and different. Alternative artists will often subvert from being mainstream and conventional. Colours used in the promotions will often be more earthy and natural rather than the typical brightly coloured posters. You can see from the examples that they also mostly feature artwork, giving the poster more of a creative vibe. The artists are usually seen as being different and 'arty' you can see this through the use of art work in the posters. Settings for the advertisements usually take more of a natural approach, usually being outdoors or having symbols associated with the outdoors eg butterfly and floral/ greenery. Text used in the alternative posters is usually more of a serif font giving it a more vintage vibe, and also being different from modern artists.

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Pop music advertisements are often targeted at the younger generations focusing on young girls; they will use bright saturated colours and clothing to attract the audience. The mes-en-scene in their promotions will often be very mainstream ‘trendy’ outfits to appeal to their wide audience.  Pop promotions and advertisements will often use sans serif found connoting a more youthful and modern look, this will also be in bright colours, and usually will be the band’s name. Images on the promotion will usually be photography of the band- they will be very staged and posed. Pop music is often all about promoting the 'yolo lifestyle' (you only live once) you can see this through some of the slogans and titles of the albums that have been used on the posters/ advertisements 'made in the A.M' and 'get weird' all promoting being you and being different and living your life.

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There are multiple genres within the music industrie, all with their own generic signifiers that help to distinguish the genre. Although there are conventions that run throughout such as the band name, an image of the band, information and links to the band.

Michael Shore states that all music advertisements will feature one of the following:

Recycled style

Surface without substance

Information overload- multiple images

Image and style scavengers

Decadent

Immediate gratification – see something and want

Adolescent male fantasies

Speed power girls and wealth

Clichéd imagery

Soft-core pornography