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It is feasible because there is a market for the product.
-safety: fundamental aspect, therefore needed
-no complex technology required
-first product of its kind
- plans to further enhance product

Research Limitations:
We found it difficult to contact a car manufacturer directly so instead we contacted people who were involved with them eg Audi.

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-We found that young drivers weren't generally as pushed for the product because it was out of their price range.

- However,  the majority of road users particularly those who have kids were very positive about our product and were willing to pay up to a few hundred euro extra for it.

- Car manufacturers were open to the idea.

-The emergency call unit was slightly reluctant  in that they weren't sure as to how the whole process would work.
* This for us will be an area we will need to look into further.

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-Do you think our product will be effective?
-Would you be interested in our product?
- Would you pay extra towards purchasing a car if Emergeence was readily installed?
-How much would you be willing to pay?

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-brainstormed (generated questions)
-Trial run
-Who we will interview
-what kind of info we want to obtain
-What kind of interview will help us do that (structured interview)

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Qualitative Method:
Interviews-Most beneficial as we really wanted feedback from different types of road users.

We ruled out surveys and questionnaires because we wanted feedback from the people we were interviewing.

We interviewed
-Road users of different groups ( new drivers,  parents)
-emergency call unit
-car manufacturer

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-safety: fundamental aspect, therefore needed
-no complex technology required
-first product of its kind
- plans to further enhance product

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-app
-faults, too much like our competitior
-unreliable?
-stable

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-EmergeSense
-Advanced Safety feature built into car
-Sensors detect impact/crash
-AI will ask driver if he/she is in need of assistance
-Emergency services contacted
-GPS signal for location

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-inventing better high tech products
-avoided incidents
- reduce deaths, prevent
-sufficient and reliable

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-Researched our target market by surveying drivers as well as car manufacturing companies
-Car manufacturing companies
-Great success
-Promote safer driving experience
-Partnership

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-Ability to read traffic patterns (siri-like voiceover)

-Safest Routes

-Lane Departure warning system; Blind-Spot(small radar)

-Communication: Warns you of oncoming cars on country roads

-Car passes a red light

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Sosmart -app Problems?
- contact must also have app
- slow
- accuracy?
- phone breaks?
-efficiency of app depends on the quality of the phone

EMERGESENSE
-accurate
-fast