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We open overlooking an empty court. The music slowly building up. We cut to different angles of the court. Then as the music reaches its peak we see the players walk on. Immediately we jump to footage of players shooting. Then the screen flickers as the music slows down and so does the pace of the ball being passed around on screen. (First 30 Seconds)

In the middle segment of the video we see the defensive side of the game observing players tackling. Then as the music is building up again we jump to more offensive efforts being shown. Things such as trick shots, goals and crosses with the ball.

Closing shots involve more personal footage with players hugging and interacting with each other. The final shot is a still image of the clubs logo and then the video fading to black.

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Robinson, Arnold. "Enhancing The Effectiveness Of Online Video Advertising Through Interactivity". Ph.D. Florida Atlantic University, 2014. Print.

This dissertation discusses possible methods of increasing the effectiveness of online video advertising by incorporating interactivity.

The student presents numerous cases where the reach and overall success of online video ads has been improved by incorporating interactive features such as annotations to click on and how we look kinder on online ads that try to interact with us due to them having a more human appeal.

I found the dissertation quite interesting as I didn't think that interactivity could work in a video such as mine. But after looking at the research presented I may attempt to add something in towards the end of the video such as 'do you think you have what it takes?' and attaching a 'learn more' tab on the video to allow viewers to immediately receive more information regarding the club

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Yang, K. C. et al. "Consumer Attitudes Toward Online Video Advertising: An Empirical Study On Youtube As Platform". 2014 IEEE International Conference on Industrial Engineering and Engineering Management (2014): n. pag. Web. 24 Aug. 2016.

This article publishes the results of an empirical study undertaken by the authors. The authors present a hypothesis that uses youtube as a platform which discusses how viewers perceive these ads. The hypothesis claims that these ads mainly annoy viewers rather than enticing them to purchase the advertised products. The study concludes with the result that yes the videos do nothing more than annoy the viewer but they also build mental availability in the viewers head so that they may purchase that product/brand in the future.

I found this article genuinely interesting for several reasons. Firstly the article uses empirical data from a study conducted by the authors. Secondly the hypothesis was very intriguing because I felt that it was a pretty general consensus that these ads did nothing else than annoy viewers. Lastly the results confirmed the hypothesis but also recognised the growth in mental availability amongst viewers after viewing the video.

The key thing I can take away from reading this is that for my video to not simply be an annoying ad on a news feed it needs to look less like an ad and more like a highlights promotional video.

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Craton, Lincoln. "Attitude Toward The Advertising Music: An Overlooked Potential Pitfall In Commercials". The Journal of Consumer Marketing 28.6 (2011): 396-411. Print.

This article discusses the effectives of different genres of music in advertisements. It also discusses the way viewers respond to certain types of music in advertisements.

I found the article incredibly useful. At first my plan was to use an incredibly heavy fast paced electronic song but after reading this article I have come to the conclusion that this actually might have a negative impact on the promotional video. The reasoning behind this is that handball is already an incredibly fast paced game, so if I used a song that was also ridiculously fast paced it might alter the perception for the viewers and make the game seem much faster than it is and possibly putting some people off from possibly trying the sport. This is not to say that I am going to use a classical opera song for my video but I will have to rethink and possibly find a song and genre that is slightly slower whilst maintaining that synergy between audio and visual I would like to have.

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Sutton, William. "Sports Marketing: Competitive Business Strategies For Sport". Academy of Marketing Science. Journal 24.2 (1996): 176. Print.

This article from 1996 has multiple contributors who all seem to be focussed on large scale professional clubs. No contributors in the article discuss anything about growing sports from a grass roots level.

With the article being from 1996 there is basically nothing in regards to the use of technology or using the internet to promote a club. The biggest focus for this article was how professional clubs can grow their membership bases rather than focussing on player growth.

Didn't really gain anything from this article as it didn't relate to the specifics of my task. Found much of the information in it to be slightly outdated.

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Jinga, Gheorghe. "MARKETING STRATEGIES AND MANAGEMENT IN SPORT CLUBS".Management Research and Practice 8.1 (2016): 46-49. Print.

This article from Romania largely focuses on the decline of sports club in Romania and the fall of communism amongst other reasons responsible. It then delves into possible ways to promote sports largely focussing on youth involvement as a foundation to continue growth for future generations. They discuss promotional activities such as videos like the one I plan on creating but then discuss that these promotional activities may attract the players to come out to a training or a game but after that point its up to the members of the club; players, coaches and management to retain those players and expand their growth.

Whilst I have no interest in the lack of sporting participation in Romania, I do believe that the authors present some excellent ideas on how to increase these numbers and for them to be sustainable for future generations. I believe that the authors strong focus towards youth involvement is extremely relatable to the issues present at my club where our lack of juniors is endangering the future sustainability of the club.

After reading this article I now see that I may have to place more importance on delivering it to a younger demographic. The idea I have is rather than changing the content of the video is to simply alter the promoted reach settings on facebook where the video was to be advertised. This way we know that the video will be guaranteed to appear in the news feeds of potential younger players.

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This video here just highlights the best skills and tricks shown over the past year in the top European Leagues. Watching this I started to gain a much clearer idea of what I wanted my video to look like. It incorporates all the stylistic elements I want my video to have.

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This Is Handball #2 - Amazing Skills & Goals - (Channeltrailer 2016)

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This Is Handball #2 - Amazing Skills & Goals - (Channeltrailer 2016) IF YOU CAN´T SEE THE VIDEO CLICK HERE: https://www.youtube.com/watch?v=VxzDz7Q8ojk Thank you for Rating, Sharing and Comments! Instagram: https://www.instagram.com/eik_natzschka/ Facebook: https://www.facebook.com/profile.php?id=100010840095889 Support me on Patreon!

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Rather than making the video as a straight advertisement for the club, I would prefer to make it as an advertisement for the sport itself whilst highlighting the club towards the end. To do this I'll include the general game play, highlights, cuts between play ie; ball rolling players talking etc and then finish with the clubs logo at the very end.

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This example from the English Handball Federation is similar to what I plan on creating. They used footage from one match to keep consistency throughout the video. They use upbeat and quick paced music throughout the video which peaks at key points throughout the video creating excellent synergy between the two. I'm unsure as to whether they have applied some sort off filter over the footage or if the footage itself is just slightly grainy. I'm personally not a huge fan of the text in the video. I would prefer the visuals to communicate everything rather than having constant text popping up. But I understand that being such an unknown sport in these regions the use of text is more focused on delivering information to let people learn more about the sport. The use of text is something I'll have to decide on.

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2.5 minutes of highlights from GBR v FIN Sep 09 at the Echo Arena Liverpool. Courtesey of Felek. Original version on http://vimeo.com/6971269

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2014 Government statistics published on the Australian Universities website showed that there were 23,032 international students studying at university in South Australia. Out of these 23,000 we can assume that there is at least a group of students, regardless of how small, who have played handball in their home countries. These are the students we want to attract because those who come from a handball background can immediately jump in and start playing without our coaches having to start from scratch and teach them the game.

http://www.australianuniversities.com.au/directory/student-numbers/

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From my research I haven't been able to find any sort of work directly related to Handball in Australia so all my previous work has had to come from videos from overseas clubs meaning it has been incredibly difficult to actually see how effective they have been. I have tried to use number of views as a metric on measuring success but I feel that isn't exactly a meaningful metric meaning. Especially since some professional clubs have millions of fans and therefore their reach is automatically going to be higher. I had no issues using these previous examples for editing and composition ideas but in regards to their success and what worked/what didn't I definitely had nothing concrete to go off.

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In 6 years of playing for West Adelaide I have always been the youngest player. I am now 20 and my 6th season was no different. Again I was the youngest. If this trend continues, in 5 years we will have men's 3 players under 30.

There are 3 different demographics I would like to target for this video. Both of these demographics include males and females.

Juniors
Under 18's and Under 21's. Attracting these players is an issue that is present around Australia in Handball. As a sport we receive very little funding from the state and federal governments. How can we entice juniors to come and play a sport where very little costs are subsidised and the whole thing is basically self funded?

International Students
International students, especially those from Europe already have an understanding of the game  and many have played for many years back home. Handball being such a small sport we're a very tight knit community almost like a family and many of these international students miss that about back home

The final demographic is more wide ranging and targets those between 22-30. Targeting this demographic and retaining these players creates a solid foundation for the club and would allow us to expand to a West Adelaide A and West Adelaide B.

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For the audio track I want to find a track that will allow me to create synergy between the audio and visual. To do so I plan on utilising the skills learnt in assignment 1 of 'Design Language in Media Arts' where one of the key grading components of our stop motion video was to create synergy between video and audio. Since the sport is so fast paced I want to find an audio track possibly from the electronic genre. The higher bpm and breakdowns in those songs will help me achieve that synergy that I am looking for. I've had a little look around for royalty free music but am yet to find anything that I think would really suit the video.

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Lots of jump cuts
Filter over footage
Flickers of black on highlight shots in slow mo to let viewers really see the shot and appreciate it. No talking or text over the video. Aim is 90 seconds of pure handball to allow viewers to really see what the game is about and how it works. Incorporate both men's and women's highlights to appeal to a higher demographic

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This video here is everything I don't want to do. Very poorly made production. Over use of Slow-Mo. Too much text and too many still photos. Also I think this video runs for too long and the quality of it made me want to turn it off after the first 30 seconds

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The Promotional Video Of The Southampton University Handball

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The Promotional Video Of The Southampton University Handball Club

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Planning to have the video run for between 1-2 mins This will allow me to incorporate game play footage along with some flashier highlights to add some 'wow' factor

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Spacequake sports recently filmed both the men's and women's games. Have agreed to provide me with the footage. Crediting them at the end .

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How are these goals going to be achieved?

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How are these goals going to be achieved?

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Video to be engaging and show off the sport to a wider audience.
Board has approved funding to promote the video on facebook/instagram to increase reach
Create the video so that it appeals to those in our target demographic.

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To promote the club
Attract new players
Grow the sport
Use the video to promote the 2017 season

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West Adelaide Handball Club Promotional Video

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West Adelaide Handball Club Promotional Video