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I like empires website out of all the national magazines, its well put together i can't use it fully for inspiration as its a national magazine and not a regional one I can still refer back to it being a film magazine like the one i want to create. They have articles on the page something i want to include but in small sections that you click on to read more. they have a lot more sections than spark with a lot more features to offer as they are bigger business, I will have limited features as I am appealing to a regional magazine audience.
The first thing you see when you click on the page is celebrities and super hero, the current hollywood craze is super hero movies and what a better way o grab your audience than having what they want right there infant of them. As the movies in my magazine has a lower budget I won't include loads of super hero films as it is unrealistic for local movie creators.

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I have used sparks lot in my blog as I think this cover is really interesting, there is a lot of text in fun wacky colours which all link to the girl in the center, the obvious theme is prom. The colours all fit together all the pinks and blues. The young girl is unrecognizable she is not a celebrity so she fits in with the conventions of regional magazines. I like how she is the main focus around all these words, her make up matches the time of make up i want my models to wear. Its quite a chick flick feel catering mainly towards females. I don't want my audience to feel split like this by only using words like "why should you take you girl friends to prom" this could imply relation ships or just friends who are girls. All the pinks and the focus being on a female dressed rather girly splits the audience a bit.

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Hollywood can afford to make big billboards with big interesting 3D elements to them, unlike Hollywood some companies can't afford that and stick to the basic design. If i am thinking about a regional magazine I don't image they will be all bold and 3D from the billboards I have seen in my area they are al simplistic and basic. To sell this billboard tot the public I will have to rely on regional identity, recognizable locations and events. This HEREAFTER billboard is using celebrities names to sell it in bold text which takes up more of the billboard than the actors them selves. They are relying on actors as I imagine they aren't a recognizable company I have never heard of HEREAFTER but by putting "MATT DAMON" in bold text at the top that name is the selling factor for this movie. If i do a similar effect but have "shot in seaburn" in the title people in the region will be interested as it is shot where they live.

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I really like the use of 3D in this billboard it makes it more exciting, they have used a recognizable character and used that to their advantage to sell this billboard to the publics eyes. The interesting thing is some of the build board is missing so it actually looks like its been eaten up. I like how they have thanked the billboard and the movies themes creating synergy, the title is pixels and packman is made of pixels they have also made him into tiny cubes to make him look pixel like and he is doing what he is known for, eating things like he is eating away at this billboard. I like the dedication some people take when creating an interesting billboard.

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spark is a local radio show and magazine publisher with in Sunderland university, they feature local artist and give out their magazine to schools in the region if anything they are the best regional provider in my opinion. Their websites well set out, big bold title at the top their back ground image is actually an image of the river wear and their university. They have a link which takes to you to their live radio show which is a nice feature to makes access a lot easier. They have a list set out of what is going on during the day on their radio station and tomorrows plans, a teaser for tomorrow is something i could feature.There page has a lot of movement, images on a side show makes it easier to store lots of information in a small place I like this feature.
They don't have a lot of text on their page just an image for a article and a "read" button for more, I imagine they have done this as young people don't enjoy reading that much and loose focus easily.

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I have used this magazine cover a lot because I think its a good representation of a regional magazine. There is no recognizable celebrity, it is in a recognizable location to the reader and is natural. The use of the light house and red arrows are associated with Seabird where an air show takes place once a year and hundreds of people attend. The characters are unrecognizable they are not celerities the selling point of this magazine is its location, regional magazines tend to focus more on location and events rather than celebrates which is something I will be incorporating into my final magazine. The cover doesn't have that much text on it either, just sell one it, a quote, slogan and some information about the image.