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MUHAMAD FARIS ZAIM BIN ROSLAN(B061510282)

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MUHAMAD FARIS ZAIM BIN ROSLAN(B061510282)

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Q1:Consumer needs are driving the success of market adoption of nintendo wii based on innate and acquire needs. Like purchase nintendo wii based on innate needs is about social and environmental in daily life. in acquire needs, individual that collective nature of its culture members highly value family and social bonds.

Q2:On the basis of market success of nintendo wii, its importance of understanding customer needs and motivation in new product adoption because to driving the product in sucess in the future. Based customer needs and motivation ,nintendo wii solve their delimas through exercise by playing wii games with their family members or friends at home after work or on the weekends.

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SITI HAFSAH BINTI TUN HAMZAH(B061510013)

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SITI HAFSAH BINTI TUN HAMZAH(B061510013)

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1. As we know some people love to have unique goals. So that, the consumer needs are driving the success of the market adoption of Nintendo Wii is because some consumer desire to make their own goals to achieve and reduce the felt imbalance by buying product their want.  This may make that company achieve their profit because the company target focus on what consumer needs to that person who was busy with their life and have less time to do exercise.

2. The important of understanding customers need and motivation in new product adoption is because to understand customers who with a strong achievement and personal accomplishment as an end in itself.

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1. The innate need is safety and security well known as a health-conscious nation in which people live longer while acquired needs is makes its members highly value family and social bonds and users can through exercise by playing the Wii games with their family members or friends at home after work or on the weekends.

2. The importance of understanding customer needs and motivation in new product adoption is company must clearly understand the needs and wants of the customers so it can plan a strong strategy and build a strong relationship with the customers.

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1. From the topic, we can conclude that the innate needs is the physiological for the social needs.
2. The importance of understanding customer needs and motivation in a new product adoption in Nintendo Wii will understand for their customer wants and needs.

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SITI AIDA NATASHA BINTI MOHAMAD FAZILAH (B061510204

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SITI AIDA NATASHA BINTI MOHAMAD FAZILAH (B061510204

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1. The innate needs of Nintendo Wii is safety and security which the consumer can do an exercise while they have very busy work lives and have less time for exercise. Then, the acquired of Nintendo Wii is social need which consumers can do an exercise with their family members or friends at home after work or on weekends.

2. The importance of understanding customer needs and motivation in the new product adoption is to create value into the new product to fulfill their need and wants so that the company can create a loyal customers to the product.

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MUHAMMAD SYAMIM BIN MOHD SHAH (B061510189)

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MUHAMMAD SYAMIM BIN MOHD SHAH (B061510189)

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1. It consists of two needs which is innate and acquired needs. In innate needs term, it refer to needs such as air, food, water amd shelter. Nitendo Wii give the additional needs in our daily lives which is entertainment. While in acquired needs term, it is the learn from our culture and surroundings.  Nitendo Wii make the consumer follow the culture about the video game.

2. Nintendo Wii understand their customers need by combine the rest and exercise together. so the customers can save their more leisure times. Nintendo Wii motivation are more focused on game design. This is because the player which have more motivation to continue play the video games will crave for more competition and achievement.

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1.      What consumer needs are driving the success of the market adoption of Nintendo Wii? Consider the innate and acquired needs.

Consumer needs

i)Innate needs

- The game console invented to make the users to release their tension

ii)Acquired needs

- Users can do exercise and increase their health by playing the Wii games

-User can gathering their family members or friends to play Wii games together

2.      On the basis of the market success of the Nintendo Wii, explain the importance of the understanding customer needs and motivation in new product adoption?

The importance of the understanding customer needs and motivation in new product adoption is the new product adoption will be acceptance by many people through fulfills customer wants and needs. Besides that, understanding customer needs and motivation in new product adoption can helps firms and organizations improve their marketing strategies by understanding issues such as the psychology of how consumers think, feel, reason, and select between different alternatives. The firms and organizations can differentiate the market offering to create superior customer value and building brand loyalty by more focuses on meeting the needs of customers and examine how their products can meet the needs of customer.

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NURIN AFIQAH BT SHAMSHOL KAMAL (B061510217)

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NURIN AFIQAH BT SHAMSHOL KAMAL (B061510217)

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1) The success of the market adoption of Nintendo Wii based on their consumer's innate and acquired needs .  As a entrepreneur , we should fulfill the customer's needs and wants and also developing product that could  solve their problems .  Through that , the Nintendo Wii enables their users to solve their dilemmas (people very busy works and less time with for exercise and family bonding) by playing the Wii games with family and friends .

2) The importance of understanding the customer needs and motivation in new product adoption is customers can slowly accept the product into the market . Customers needs and wants to be fulfill and their problems have to be solved , in this case entrepreneur must understand their customers deeply so then entrepreneur can make a chance to develop or innovate somethings new in the market that can attract more customers

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1. The innate need is safety and security needs that include health needs. Acquired needs is social need.

2. The importance of understanding customer needs and motivation in the new product adoption is to know more the needs and wants of the customers so that company will know whether the new product is fulfill the taste of the market. For example, Nintendo Wii understand nowadays people have no time to do exercise or have family gathering and launched Wii sport and Wii fit. This will attract people and suitable what are they need daily and make Nintendo Wii success.

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1.       Nintendo Wii fulfilled the social needs of their customer which driving the success of its market adoption. By considering the innate and acquired needs, Nintendo widens the target customer to almost everybody because of its user-friendliness product. Nintendo also create uniqueness its new product Wii that this new video game console is wireless controller. Thus also fulfilled the need for change where their customer will get new experience in playing Wii games.

2.       It is important to understand the customer needs and motivation in new product adoption for achieving the market success of Nintendo Wii. Its country of origin is from Japan that is well known as health-conscious nation and its culture make its members highly value family and social bonds. When people nowadays have very busy work lives and have less time exercise and family gatherings, Nintendo grab this opportunity that they let their customer exercise by playing the Wii games with family members or friends at home after works or on the weekend. It is important because when we understand the customer needs and motivation, we already helps the customer to achieve their goals as well as creating a loyal customer.

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1.      Regarding to the topic, what are driving the success of the market adoption of Nintendo Wii is because they do consider the innate and acquired needs of consumer. The innate needs is safety and security which consumers can play games and exercise at the same time. The acquired needs is social needs which consumers can exercising through gaming with their family members and this will definitely improve the interaction and bonding between their families.

2.      The importance of understanding customer needs and motivation in the new product adoption is to understand what consumers’ needs and wants to fulfil their requirements or expectations with the products. For example, Nintendo Wii able to solve the problems that people nowadays have less time for exercise and family gatherings by innovate Wii sports and Wii fit. This make Nintendo Wii’s customers loyal to their products and make Nintendo Wii success in the market.

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SITI NOOR DALILAH BINTI MOHAMAD RAHIMI (B061510193)

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SITI NOOR DALILAH BINTI MOHAMAD RAHIMI (B061510193)

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1.       Regard to the topic, we can conclude that the consumer needs are driving the success of the market adoption of Nintendo Wii consider the innate and acquired needs. Innate is a physical need such as health while acquired needs is social needs such as good relationship.

2.       The importance of understanding customer needs and motivation in new product adoption is to fulfill the needs and wants. By fulfill their needs and wants, it will create satisfaction among customers. Nowadays, Japan citizen are too busy with their work and have less time for exercise and family gatherings. So, the Nintendo Wii solve these dilemmas by the users can exercise and release their tension by playing the Wii games.  Thus, users can practice healthy lifestyle. Besides, the Nintendo users also can close relationship either family members or friends. So, Nintendo Wii were aspect that people need and want to healthy lifestyle and good relationship between family members and friends.

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RABIATUL ADAWIYAH BINTI MOHD BANI (B061510246)

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RABIATUL ADAWIYAH BINTI MOHD BANI (B061510246)

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1)      The consumer need that’s driving the success of the market is the innate needs for the Nintendo Wii which is safety& security needs. They create this product for those who busy working and no time for vacation. While acquired needs is social needs like affection, family and friendship. Nintendo Wii product can improve their relationship among families and also friends.

2)       The importance of understanding customer needs and motivation in new product adoption is to fulfill consumer needs. People nowadays always busy with their works and have no time to going out or take on leave for vacation. So, the Nintendo Wii had fulfilled the consumer needs. Nintendo Wii help the whole family gather in the living room. They can play together without going out. So through this, they can also strengthen the relationship among their family members and also can build good connection between friends. They also can improve their skills by playing these video games.

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MOHD SYAFI'IE BIN MD FADILAH (B061510310)

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MOHD SYAFI'IE BIN MD FADILAH (B061510310)

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1. Based on topic, we can conclude what are driving the success of the market adoption of Nintendo Wii where they had fulfill their consumer innate needs which is security needs by making a gaming experience easy and fun. This way was to enhance customer value. They also target non-gamer customers segment which is women, families and those not typically associates with serious gaming because people nowadays have less time for exercise so they create Nintendo Wii to entertain themselves and at same time improve their health. For acquired need, Nintendo Wii product has improve interaction among family members where they spend their free time with interactive entertainment with whole family.

2. The importance of understanding customers needs and wants is to create value to satisfy customer with latest technology and engage the relationship with their customers. By doing that they can build a good reputation among their customers and they will be able to sustain in the market and achieve the high level of customer retention.

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1. Nintendo have been using this strategies which is they focus on their citizen that more likely to stay in safe and healthy condition, so they have fulfill their customer in safety and security needs. The game console can prevent them from lack of exercise because they can play the game like having an exercise just in their home. Moreover, Nintendo also fulfill their customer by taking care on their social needs which is the customer can play the game with their friends and family. This will lead them to healthy interaction among them who busy on work this days.

2. It is very importance to understand the customer needs and wants. This will lead the company to make a good service or provide a good product to the customer. Base on that, the company can create value to the customer. Thus, the company can restrain, improve and even increase their customers. So, the company can increase their profit in the future.

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1. Innate is a physiological needs and this includes that having a healthy body and acquired needs is a social needs which include love, belonging and acceptance. Nintendo Wii’s success because they had concern about customer innate and acquired needs. Nowadays peoples have very busy work live and have less time to exercise and also for family gatherings. So Nintendo had launched the new product which is Wii to enables users to solve these dilemmas through exercise by playing Wii games with their family members or friend and indirectly this will increase their bonding with friend and family.

2. Understanding the customer needs and motivation in new product adoption is very important because in Maslow law hierarchy the psychological need is at the bottom which means it is very important. Individual usually seek to satisfy the lower level needs before the higher level needs. Nintendo Wii success because they had pay attention and understanding about customer needs and motivation. Already mention at the study case above, Japan is well known as health conscious nation which people is living more longer. By consider the people health, Nintendo had launch the Wii so that the people the busy with work can exercise in their house during holiday or weekend. In the same time, Nintendo also consider the social of the customer which include love, belonging and friendship. With the product of Wii, they can play the video game with their friend and family members and at the same time they also can exercise to keep their body healthy.

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1. Regard to the topics, Nintendo Wii make a success market adoption among its competitor because they will consider the innate and acquired needs of customers. Wireless Wii console more easier to play compare to other because it is user friendly. Besides, urban and suburban people are busy work nowadays are lack of exercising. The design of Wii easy to use is convenient for family member exercise in order to make relationship more closer. For the acquired needs, Nintendo had do a lots research and understanding that what consumer needs and wants now. So that, Nintendo has create value on Wii which are strength the relationship between each others as the acquired needs.

2. The importance of understanding customers needs and motivation in new product adoption is can justify the satisfaction of consumer to the product so that fulfil their needs and wants. Besides, it also helps to contribute strong and loyalty relationship between buyer and seller.

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1.       Regarding what are driving the success of the market adoption of Nintendo Wii, firstly Nintendo Wii had fulfill their consumer innate needs which is the security needs. They know nowadays lots of their consumer are busy for working and have less time for exercise, thus they create the game which not only can help their customer to entertain themselves but at the same time to do some exercise and improve their health. For the acquired needs that fulfilled by Nintendo Wii’s product, this product will make their consumer to spend their time to play games with their family members, improve interaction among the family members. Thus the product had fulfilled the social needs of their consumers.

2.       Understanding customer needs and motivation in new product adoption is very important so that the product able to create values among their customers and penetrate through the market. Nintendo Wii had done some researches thus they found that most of the Japan citizen are busy for their work in daily life and have no time no spend for exercise and interaction with their family members. Thus, they created and market a product which have highly value family and social bonds and at their same time they can do exercise by playing the game too. Once they had fulfilled more  one needs of their consumer, they will get a good reputation and recognition of the product will increase especially through word-of-mouth . Lastly , they able to sustain in the market and have ability to compete with their competitors.

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AINA NAZIRAH BINTI AHMAD RAFIEE (B061510297)

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AINA NAZIRAH BINTI AHMAD RAFIEE (B061510297)

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1. The consumer needs are driving the success of the market adoption of Nintendo  Wii consider the innate and acquired needs  is for innate needs are physiological needs. While for acquired needs is psychological needs which is learned from our parents, social environment  and interactions with others.

2. The importance to understanding customer needs and motivation in new product adoption is to satisfaction what human needs. People nowadays are busy with their work life and spend most of their time for studying by sitting for couple hours. The consumer do not have enough time to rest and also do an exercise. The Nintendo will can fulfill this needs from customers. The video game are equally effective for all family members or friends.

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1. The success of Nintendo Wii will consider the innate and acquired needs of customers. The innate needs is safety and security needs.  Will gaming will strength  our health. Besides that, the acquired needs is social needs. Consumers can communicate with their families and friends when playing the games.

2. Based on the market success of the Nintendo Wii, the understanding customer needs and motivation is very important. Nintendo Wii must create the product based on the customer needs and wants. It can create the customer value and build strong relationship with loyalty customers. It can achieve the high level of customer retention.

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1. What drives the success of Nintendo Wii is the customer-driven marketing strategy. Their efforts to fulfill the innate needs and acquired needs of consumers has been the core strategy of their marketing. The innate need is the  feeling of security of body(health) as Japan is well-known as health conscious nation. The acquired needs is the social needs. Consumers can now exercising through gaming with their families and friends in their busy lives which strengthen the bonds between peoples.

2. The importance to understand customer needs and wants is to create real value for customers. In this case, Nintendo has realized that the citizens of Japan seek for good health and good relationships between families and friends. Hence, they came out with Nintendo Wii in which consumers need to move constantly while playing as to fulfill the need for good health. Nintendo also understands that people nowadays have busy lives and have no time to go out with their families or friends. So, peoples can just socialize with their friends and families by exercising together through Nintendo Wii at home.

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1. Nintendo Wii has a good customer driven marketing strategy which fulfill the innate and acquired needs of their customers.Nintendo fulfill the innate need which is the safety need.The Nintendo Wii can lets the players exercise while playing the games.Nintendo fulfill also the acquired need which is the social need.The players can communicate with their friends and family when they are playing the games.

2.The importance understanding customer needs and motivation in new product adoption is to understand customer needs and wants on the product produced. Through understand their customer needs and wants,Nintendo Wii can improved their product and this will create their customer value of the product.This will also make the products to have their own loyal customers and make the products success in the market.

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Q1.
The innate and acquired needs that Nintendo do is safety & security and also social needs. The Nintendo care about their customers health for example they invent the video games to give their customers do some exercise when play the game console. Next, social needs which about relationships with the family. The customers can build good relationships with their own family. They can spend time with the family with playing games together.

Q2.
The importance of understanding the customer needs and motivation in new product adoption is to understand what custoner needs and wants to make they satisfy with the product. For example, the Nintendo Wii can make the customer spend time with their family and it can make a good relationships with their family. For a busy person and which less exercise they can play the game console on weekends or after work. From this, the users can solve their problems about time with family.

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(1) The success of market adoption of Nintendo Wii is how they satisfied their consumer’s innate needs and acquired needs. Example for the innate needs according the Maslow's Hierarchy of Needs, is their safety and security which their care about the social health of their customer that can play the game console while exercise in order to live longer. Secondly, is social needs. This console helps their busy users to rebuild a family bond with their family during weekend. Next, the acquired needs are those we learn

from our culture and surroundings, also known as psychological needs which is affection, power, learning, prestige and self-esteem. The Nintendo Wii will makes their user improve their self-actualization to become a more confident and successful person.

(2) The importance of understanding customer needs and motivation in new product adoption is to understand the current needs and wants of their customers so that they can satisfied more of their customer by improving their product according to the current technology. By this, it can helps them to engage the relationship with their customer. Hence, it will increase the brand loyalty and customer's retention which their customer will trust the Nintendo Wii and will repeat buying any new product released by them after this. This will helps them to be more successful in the future.

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1. The success of market adoption of Nintendo Wii represented they satisfied their consumer’s innate needs and acquired needs. As innate needs is safety and security needs that include health needs. Wii gaming console will help people doing exercise or even become healthier. Meanwhile, acquired needs as known as psychological needs that include self-actualization and self-esteem. As Wii gaming console, people will seek victory in the gaming world in order to achieve their self-actualization.

2. Based on the market success of the Nintendo Wii, they realize the importance of understanding customer needs and motivation in new adoption. Through understanding customer needs, marketers is able to build strong relationship with their consumer and keep them loyalty to achieve a high level of customer retention. The most importance is Nintendo Company will able create customer values to fulfill customer needs and wants as well as increases customer lifetime value.

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1) Innate needs are 'biogenic' or 'physiological needs' which refer to needs such as air, food water, shelter, clothing . While acquired needs are those we learn from our culture and surroundings, also known as 'psychological' or 'psychogenic needs' i.e. affection, power, learning, prestige and self-esteem. Allowing more than two people to play a time receive messages and update over the internet while in stand by mood makes the product user friendly.
2. Knowing and understanding customer needs is at the centre of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests.

This guide tells you what you need to know about your customers, how to use this information to sell to them more effectively, and how to win business from your competitors

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(1)   Innate needs are biogenic or physiological needs which refer to needs such as air, food water, shelter and clothing. While acquired needs are those we learn from our culture and surroundings, also known as psychological or psychogenic needs in example affection, power, learning, prestige and self-esteem. Nintendo Wii is a home video game console, which competes its way with Microsoft's XBox360 and Sony's PlayStation 3. Nintendo aim is to target a broader demographic than the other two. Nintendo took the craze of playing video games to a whole different level, that by introducing wireless controller and Wii remote which can be used as a handheld pointing device detecting movements in three dimensions.

(2)   The importance of understanding customer needs and motivation in new product adoption is to satisfied customer needs wants because nowadays peoples is very busy work lives and have less time for exercise and family gatherings. The Nintendo Wii enables users to solve these problems through exercise by playing the Wii games.

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1. The innate needs for the Nintendo Wii is safety & security needs, while the acquired needs is social needs such as relationships of family and friends.

2. The importance of understanding customer needs and motivation in new product adoption is to satisfaction what human needs. for example, nowadays people have very busy work lives and have less time for exercise and family gatherings, so that the Nintendo Wii enables users to solve these problems/dilemmas through exercise by playing the Wii games with their family or friends at home after works or on the weekends.

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1)      The innate needs that Nintendo Wii successfully adapts are such as social needs, which each individuals requires good relationship bonding’s with their family while the acquired needs are such as safety aspect while playing with it.

2)       On the basis of the market success of the Nintendo Wii, are such as understanding customer needs which are important in the urban world as human lifestyles differs from times to times, to ensure that Nintendo Company are just-in-time to release their product and to adapt to the current market’s needs and wants. With the satisfaction of customer’s needs and wants will also enable successful product’s adoption in the market.

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1. The consumer needs are driving the success of the market adoption of Nintendo Wii consider the innate is physiological needs and for the acquired needs is social needs such as relationship of family or friends.

2. On the basis of the market success of the Nintendo Wii, the importance of understanding customer needs and motivation in new adoption because nowadays people have very busy with their work and less time for exercise and gathering with family members especially for the youth. So, creation the Wii games enable to solve their dilemmas through exercise by playing the Wii games with their family members or friends at home after work or on the weekends. The Nintendo launched its new product Wii in 2006 was successfull, they are motivated and want to continues to innovate the Wii's peripheral products, like Wii sports and Wii fit.

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1. Innate needs are biogenic needs that must be satisfied to ensure person's survival regardless of his or her culture, disposition, or economic status. Aquired needs are psychological or psychogenic needs a person has that are driven by his or her culture, society, and peers

2. On the basic of the market success of the Nintendo Wii, the important of understanding customer needs and motivation in new product adoption is having an approach towards consumer relationship simply means Nintendo Wii should avoid going for short term sales and profits. but rather concentrate  on long term achievement through brand building and loyal consumer  following. For example, Nintendo Wii is a well known as a health conscious nation live longers in origin country - Japan .This collective nature of its culture makes its members highly value family and social bonds.

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1.The innate for the Nintendo Wii is social needs like relationships of family or friends meanwhile the acquired needs will emphasize on safety and security needs in the aspects of health care concerns.

2. On the basic of the market success of the Nintendo Wii, understanding customer needs is important since in this fast changing world, human lifestyle changing from time to time, to understand the needs of consumer let Nintendo Company has a direction and motivation to launch their new product. The satisfaction of customer also brings out the production of Wii sports and Wii fit.

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1. Based on the Maslow's hierarchy, the innate needs for the Nintendo Wii is social needs (family) while the acquired needs is Safety (health).

2. It is important for Nintendo Wii to understand the customer needs and wants and make sure that the new product can be successful in the market by getting new customers. For example Nintendo company found that people nowadays have very busy with their work and have less time for exercise and family gatherings. With this video game, this can be able to make them have more time to doing their exercise and at the same time they also able to spend time gathering with their family members by playing together with this video game. This video game not only can satisfy the safety needs and also social needs which is gathering with family members.

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1. Innate needs is the physiological needs and acquired needs is the social needs (get more close with each others family members)

2. On the basis of the market success of the Nintendo Wii, the importance of the understanding customer needs and motivation in new product adoption is because of by understanding what the customer need and want that can satisfy in their life. The video game that produce by Nintendo which is Nintendo Wii this that the video game that can make people nowadays busy with their working. People who busy with their working are not have free time with their exercise and time gathering with their family members. With this video game, this can be able to make them have more time to doing their exercise and at the same time they also able to spend time gathering with their family members with they can play together with this video game. This video game not only can satisfy the physiological needs and also social needs which is gathering with family members.

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1. Innate is physiological needs and acquired needs is safety and security needs and also social needs which is they care about their healthy and relation with family.

2. On the basic of the market success of the Nintendo Wii, understanding customer needs is important that is because needs and goals are interdependent. So, understanding a customer needs will influence the successful of the goals. Because of nowadays people have busy work lives and  have less  time for exercise and family gatherings, so Nintendo Wii motivate in new product to satisfied customer that is enables users solve the dilemmas through the exercise by playing  the Wii games with their family or friends.

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NOOR ASYIQIN BINTI ABDUL MANAF (B061510254) 

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NOOR ASYIQIN BINTI ABDUL MANAF (B061510254) 

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1.      Innate needs is the physiological needs and acquired needs is the social needs(love and friendship)

2.    The importance of understanding customer needs and motivation in new product adoption is customer nowadays are need to confront with many type of problems and they will feel a quite stressful in their daily life. For example, the people will spend most of their time at job working and studying without do something that can be rest of mind. So, the creation of Nintendo Wii games are very effective to their customer and it can release tension and helping to solve what problem they are have. They also can spent more time with family and friends during plays the Nintendo Wii games

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1. Innate needs is the physiological needs and acquired needs is the social needs (family gathering).

2. The importance of understanding customer needs is Nintendo Wii are produce indoor game and its user-friendliness because wireless controller. Besides, the motivation in new product adoption is Nintendo enables user to solve these dilemmas through exercise by plying the Wii games with their family members or friends at home, so that social bonds are more effective.

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NUR IZZATI BADRUDIN          (B 061510014)

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NUR IZZATI BADRUDIN          (B 061510014)

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1.       Video game producer, Nintendo just not thinking about the only entertainment in game, but he took all the aspect when producing a product. He also let all players let all their stress out while playing the game. Seems like they are just satisfying consumers' acquired needs which is entertainment at the same time Wii give people connect with their family while playing it and become satisfied with what they are doing.

2.        To ensure the new product is going to be successful between the market, they need to understand their customer needs which is fixed to all culture and races. So that, customer or consumer will satisfied with all the value added in it. When all this happen, automatically the retention of repeat buying will increase and also involve the increasing of profit of the company.

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1. The consumer needs that driving the success of the market adoption of Nintendo Wii is the ego needs (prestige,status & self esteem) and the social needs(affection, friendship & belonging)
2. To understand customers needs and motivation in new product adoption are really crucial as the need are changing and never fully or permanently satisfied. Based on the statement of Nintendo Wii America , Reggie Fills-Aime it is simply because of Nintendo customers-driven marketing strategy as Japanese well known as a health-conscious nation however they are very busy and have less time for family and exercises. The Nintendo Wii enable users to solve these dilemmas through exercises by playing the Wii games with their family members  friends after work or on the  weekend and these will fulfill their consumer needs.

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1. Physiological needs (the social environment and interactions with others) and social needs (love and affection among the family members) are the consumer needs that drive the success of the market adoption of Nintendo Wii.

2.  Nintendo understand customer needs by produce Nintendo Wii that is user-friendliness as people nowadays  are too busy and did not have enough time with their family members. Then, Nintendo become more motivate by continue to innovate Wii and successful reached 50 millions of shipment. As Nintendo improve the customer value, the level of customer satisfaction is high give the higher number of customer retention.

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1. The consumer needs are driving the success of the market adoption of Nintendo Wii is the marketing of the product, pricing and placing strategies. As said by the president of Nintendo Wii that it's all about the Nintendo's customer driven marketing strategies which has bring to success of the product.
Innate needs means 'biogenic' or 'physiological needs' which refer to needs.

2. The importance of understanding customer needs is Nintendo Wii are produce indoor game. Now days, people spend most of their time at job working and studying. So Wii games are equally as effective for the market segment that involve those who have extra time but they don't like or lazy to go outside. Besides, when Nintendo launched its product Wii in 2006 was successfull, they are motivated and willing to continue innovate the Wii's peripheral products like Wii Sports and Wii fit.

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MUHAMAD FARIS ZAIM BIN ROSLAN(B061510282)

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MUHAMAD FARIS ZAIM BIN ROSLAN(B061510282)

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Q1: Consumer needs are drivingthe

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1.  Nintendo as a video game producer, their main objective to produce a product is to entertain people, let people ease all the stress and feel release when using their products. Seems like they are just satisfying consumers' acquired needs which is entertainment, but at the same time, Wii enables people connect with their family while playing it. Since it is interesting and friendly product, everybody would like to play no matter how old are them. So, the consumers' innate need which is social also being satisfied.

2. A product produced without meeting customers' needs or wants will never be success in the market. Because it may be a product that customers not even willing to own it, means that it is useless for customers. Nintendo understand that what currently market needs, that is why Nintendo Wii is produced. It meets the market needs and lastly the sales increase rapidly. Besides, when shipments of Wii exceed 50 millions, they are motivated and willing to innovate new products such as Wii sports and Wii fit.

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1. Innate needs is the physiological needs which refer to needs such

as air, food water, shelter, clothing and so on.Meanwhile for acquired needs is the social needs which is love and affection among the family members.

2. Customers nowadays are quite stressful with their daily life activities. Customers need to rest and also exercise after spending their whole day doing their jobs or studying. Therefore, Nintendo produce an indoor game just right for them that can fulfill consumer needs. Nintendo has the motivation to innovate new product adoption when the shipments of Wii exceed 50 million. Therefore, Nintendo innovates Wii sports and Wii fit.

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1. The video game producer, Nintendo is not just thinking about the leisure when producing a product. The success in the market is also because they took care of the people safety and security needs when they thinking about a nation that really care about their healthy lifestyle. Besides that, they also include the social needs of people to interact with other family members or friends.

2.  It is very important for each of the company to understand their customer needs that fit with the culture, races and also preferences and so that, the company will satisfy their customer from what they can offer and also increase the customer value . When there is an increasing level of customer satisfaction, the retention or rapid buying behavior from the customer will also increase. Thus, the company can increase their profit margin and also expands their product and service.

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1.     People nowadays more towards to environmentally product as Nintendo Wii not only provides new way playing of videos games but also a user friendly products. For example, based on the Maslow’s hierarchy , the innate for the Nintendo Wii is social needs like bonding the family’s relationships whereas the acquired needs is more consider on healthy purpose besides entertainment. Hence, all in all had reached the needs of self-actualization for each user that had proved the successful of the new products adoption.

2.     It is very importance for Nintendo Wii to understand their customer’s needs so that it can be more adaptable to all users/niche groups or targeted group in term of matching their lifestyle, culture, preferences, behaviors and sex since it was a new advance product. Therefore, through all the positive matching and good performances, it can automatically turn into a resonance that motivated consumers to repurchase their product as Nintendo Wii can also retains their brand recognition easily by giving brand awareness and brand image to consumers at all the time.

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1. For the innate needs is social needs,while for the acquired needs is learned from the culture of their members of the family and social bonds.

2. The importance of understanding customer needs and motivation in new product adoption is to satisfied the consumer needs because people nowadays have very busy with work lives and have no time for exercise and family. Thats why Nintendo have launced its new product Wii to solve these dilemmas through exercise by playing the games together with family members and friends.

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1. Consumer needs are driving the success of the market adoption of Nintendo  Wii consider the innate and acquired needs  is for innate needs are physiological needs. While for acquired needs is psychological needs which is learned from our parents, social environment  and interactions with others.

2. The importance of understanding customer needs and motivation in new product adoption is people nowadays are busy with their work life and spend most of their time for studying by sitting for couple hours. The consumer dont have enough time to rest and also do an exercise The Nintendo will can fulfill this needs from customers. The video game are equally effective for all family members or friends.

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1. Social needs (love and affection between the family members by playing the Nnintendo Wii together)

2. The importance of understanding customer needs and motivation in new product adoption is to ensure the satisfaction of human natural needs of affection because ones that have family but are busy with their works tend to have not much time with family. Thus, the creation of Nintendo Wii games enable consumers in helping to solve their dilemma by playing the games and make the games as one of enjoyable family game.

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1. Safety(health) and security needs & social needs.

2. To make sure the new product be successful in the market by getting new customers and keep the customer buying then get business growth. For example Nintendo company found that people nowadays have very busy work lives and have less time for exercise and family gatherings. So they introduce Wii to enables users solve these problems.