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The recycling activity in our country is not really going well as expected. The awareness among citizens still weak and implementation is not enforced.
Hype level: Medium
Failure proportion: Massive
Cost: Painful

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Microsoft made its waves in 2019 when it revealed the surface duo for the first time, making its first major entry into the Android phone space. Unfortunately, reviews showed that the surface duo was an unpolished mess at launch. the software contained loads of bugs, while the list of apps that supported the dual screen design was disappointingly short.

Hype level: Medium
Failure Proportion: Massive
Cost to Company: Painful

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4 in 1 ink pen where 3  to 4 colors pen core put in one pen holder.
1. Hype level : medium
2.Failure Proportion : moderate
3.Cost to company : so-so

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Nokia's demise from being the world's best mobile phone company to losing it l by 2013. Nokia's technology was inferior to Apple's and lack of vision.

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TASK 2: PICK ONE FAILURE FROM THE MUSEUM AND IN YOUR GROUP... (10 mins)

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TASK 2: PICK ONE FAILURE FROM THE MUSEUM AND IN YOUR GROUP... (10 mins)

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1. Analyse the failure
2. What role does failure play in innovation?
3. What hinders us from accepting failure?

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Once a popular search engine portal, Yahoo! will continue to die gradually in the coming years to finally remain as one of the biggest waste in the history of the Web.

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What else do you think belongs here? Feel free to add them all!  Don't forget to add wall notes. Analyse the failure based on:
1. Hype Level
LOW
MEDIUM
KARDASHIAN
2. Failure Proportion
MODERATE
MASSIVE
EPIC
3. Cost to Company
SO-SO
PAINFUL
RIP

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Bike sharing apps allowed users to rent bicycles for short timeframes and once done, leave the bike anywhere for the next user to pick up. This resulted in abandonment, vandalism and haphazard placements of bicycles, raising costs and the ire of local councils who had to clean up the mess.

Hype Level - KARDASHIAN
Failure Proportion - Massive
Cost to Company - RIP

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ahead of its time, bulky and was in the midst of the popular VHS era.
1. hype level: kardashian
2. failure proportion : massive
3. cost to company : painful

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MCO 3.0 is a great failure with COVID-19 case increasing tremendously since May 2021 with suicide case here and there.

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1. Hype Level: Kardashian

2. Failure Proportion: Epic

3. Cost to Citizen / Nation: RIP

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Kodak’s missed opportunities in digital photography, a technology that it invented. This strategic failure was the direct cause of Kodak’s decades-long decline as digital photography destroyed its film-based business model.

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Was once a must-have for every mid-career and above executive, pre the smart-phone era. Now one hardly sees them any more as Apple, Google and Samsung have taken over this space - as big tech grows it almost devours entire niches.

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Luxury phone, Limited Audience
Failed to innovate and compete with the main smartphone companies

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It does not straighten hair as straight as a hair iron will do. It heats up too fast and the high heat might hurt the scalp when you brush your hair, with scalp contact.

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These incorporated li-ion batteries for charging batteries, tracking movements of owner so as to follow them, GPS signals etc.

The idea was fantastic - started coming to market around 2014(?) but within 4 years or so most had shut down.

Failure was mainly because of safety concerns around the batteries, leading to airlines banning them.

Hype Level: Medium
Failure Proportion: Massive
Cost to Company: RIP

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Digital 3D hit big time with Avatar the movie but crashed badly starting with Clash Of The Titans when the movie studio decided to cash in on the trend without doing the proper work of 3D.
It was not shot in 3D but done in post. It was so bad, lots of customers didn't want to pay the extra upcharge for it.
And lots of other players were using different 3D glasses technology resulting in motion sickness and difficulties for those wearing glasses.

Hyper level:  Kardashian
Failure: Massive
Cost to Companies: Painful

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Financial comparison site GoBear is Southeast Asia’s highest-profile startup casualty of Covid-19 after closing despite raising nearly US$100 million. But factors within its control are more to blame than the pandemic

They sold of the business, possibly a failure in making the implementation work sustainably.

Hype Level: Medium
Failure Proportion: Massive
Cost to Company: RIP

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Dolls which uses speech recognition  technology in conjunction with a mobile app to recognise the child's speech and have a conversation. The doll uses the internet to search what the child said which then answers with what it collected online. The doll is banned in Germany as an illegal surveillance device.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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It was back in September 2016 that Snap Inc first revealed the Snapchat Spectacles – sunglasses boasting a camera that recorded 10 seconds of video at a time, from a 115-degree angle lens, in a circular fashion – “more like human vision”. These videos synced with a smartphone making it easy to share them with friends, family and other followers on social media. Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content.

Hype Level: Kardashian
Failure Proportion: Epic
Cost to Company: Painful

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"This was supposed to revolutionize personal transport. People were supposed to stop walking. Travelling by a Segway was the future."
However, people still walk today and only tourist and travel groups use Segways now.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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Trump University (also known as the Trump Wealth Institute and Trump Entrepreneur Initiative LLC) was an American company that ran a real estate training program from 2005 until 2010. It was owned and operated by The Trump Organization. A separate organization, Trump Institute, was licensed by Trump University but not owned by The Trump Organization. In 2011, amid multiple investigations, lawsuits and student complaints, it ceased operations. It was founded by Donald Trump and his associates, Michael Sexton and Jonathan Spitalny, in 2004. The company offered courses in real estate, asset management, entrepreneurship, and wealth creation.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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Was announced as a cost-effective model to cater to the growing middle class population. Created a ton of hype for its ludicrous price point (around US$2500 in late 2000s).
However, in order to keep costs low, Tata had to cut corners during production which resulted in safety flaws (some cars burst into flames) and contrary to their intentions, the car came to perceived as a "cheap" commodity and saw abyssmal sales figures.

1. Hype Level: Kardashian
2. Failure Proportion: Massive
3. Cost to Company: Painful

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The Tata Nano is a compact city car that was manufactured and marketed by Indian automaker Tata Motors over a single generation, primarily in India, as an inexpensive rear-engined hatchback intended to appeal to current riders of motorcycles and scooters - with a launch price of one lakh rupees or US$2500 in 10 January 2008.

Tata Motors projected production figures of 250,000 annually at launch. This was not achieved, and various factors led to decline in sales volume, including delays during the factory relocation from Singur to Sanand, early instances of the Nano catching fire or the perception of the car being unsafe and lacking quality due to cost cutting. Actual sales reached 7,591 for model year 2016-2017. The project lost money, as confirmed by former Tata Sons chairman Cyrus Mistry and by 2017 Tata Motors management.

In 2017, Tata Motors said manufacturing would continue due to the company's emotional commitment to the project. Production was eventually halted in May 2018.

After successfully launching the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable passenger car that would appeal to the many Indians who ride motorcycles. The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labour.[citation needed ]. This led to reductions like the passenger's side wing mirror, one wiper blade, only three lug nuts per wheel or removal of the fuel filler cap from the tank. Tata said it was the first time a 2-cylinder petrol engine was being used in a car with single balancer shaft.

At introduction the Nano received much media attention due to its low price of 1 lakh rupees (Rs. 100,000). Some promotional material labeled the vehicle as "The People's Car".

Expectations created for the car during the run up to its production were commented as being out of proportion with realised sales. A 2008 study by Indian rating agency CRISIL projected the Nano would expand the nation's car market by 65%, but, as of late 2012, news reports have detailed the underwhelming response of the Indian consumer to the offering; sales in the first two fiscal years after the car's unveiling remained steady at about 70,000 units. Tata intended to maintain a capacity to produce the car in much larger quantities, some 250,000 per year, should the need arise.

It was anticipated that its 2009 debut would greatly affect the used car market, and prices did drop 25-30% prior to the launch. Sales of the Nano's nearest competitor, the Maruti 800, fell by 20% immediately following the unveiling of the Nano. It is unknown if the Nano has had a lasting effect on the prices of and demand for close substitutes. In July 2012, Tata's Group chairman Ratan Tata, who retired in January 2014, said that the car had immense potential in the developing world while admitting that early opportunities were wasted due to initial problems. Due to the sales drops, only a single unit was produced in June 2018.

Tata Motors announced in 2006 that the Nano would be manufactured in Singur, West Bengal. Local farmers soon began protesting the forced acquisition of their land the new factory entailed. Tata first delayed the Nano launch and later decided to build the car in a different state, Gujarat, instead.

Announced as the most affordable production car in the world, Tata aimed for a price of one lakh rupees, or ₹100,000, which was approximately $2,000 US at the time. Only the very first customers were able to purchase the car at that price, and as of 2017, the price for the basic Nano starts around ₹ 215,000. Increasing material costs may be to blame for this rapid rise in price.

Compared to the Volkswagen Beetle it had a relatively low price, though still high in terms of the average salary of an Indian industrial worker or farmer. In 1990, a Beetle from Mexican factories was priced at $5,300, about $10,499 in today's money. The Ford Model T's initial price was about $850, equivalent to $24,483 today. The price of the Nano was only just higher than the corrected price of the Briggs & Stratton Flyer of the 1910s, with the Flyer costing US$125 ($1,767 in 2016), while the Flyer may today be classified as a go-kart more than a car.

The Nano's design implements many measures to reduce manufacturing costs. Comparison with the Maruti Alto 800, the Tata Nano's closest competitor:

The Nano (2012) was a 38 PS (28 kW; 37 hp) car with a two-cylinder 624 cc engine mounted in the rear of the car. The car complied with Bharat Stage 4 Indian Emissions Standards, which are roughly equivalent to Euro 4.

The development of the Nano led to 31 design and 37 technology patents being filed.

Tata GenX Nano (2015-2018)

In May 2015, to revive the model's sales, Tata Motors proposed a redesign both in- and outside the car. The name was changed to GenX Nano to underline the changes, the range was offered in 21 different versions, among them a 5-speed automated manual transmission. Electric power steering, air conditioning, and Bluetooth radio were available on top models in addition to new colors and alloy wheels. The body was strengthened and the front and rear bumpers were changed, which slightly increased the length to 3,164 millimeters. The interior was also redesigned with new fabrics and improved soundproofing. The rear opening door and the 5-seat homologation were introduced. The engine remained the 2-cylinder 624 cc (38.1 cu in) with 38 hp.

The Nano was driven by a petrol engine. Though several variants were proposed, none were put into production. An upscale version was shown at an auto show.

Tata Motors signed an agreement in 2007 with a French firm, Motor Development International, to produce a compressed air car Nano. While the vehicle was supposed to be able to travel approximately 200 kilometres (120 mi) on $3 US of electricity to compress the air, Tata's Vice-President of Engineering Systems confirmed in late 2009 that vehicle range continued to be a problem.

Tata discussed the possibility of producing an electric version, and while it showcased an electric vehicle Nano at the 2010 Geneva Motor Show, no such car came onto the market.

If an EV Nano had been produced the expectations were that it would have been a highly affordable electric car using lithium-ion batteries and having a range of 80 miles (130 km). A Norwegian electric car specialist, Miljøbil Grenland AS, was named as a proposed partner in the project.

Tata Nano CNG emax (Bi-fuel)

The Nano CNG emax was launched in October 2013. It could run on either gasoline or compressed natural gas. Initially, it was to be sold in Delhi and parts of Maharashtra and Lucknow, where CNG was available at fuel outlets. The bifuel engine was powered by both CNG and petrol. In natural gas operation, the engine delivered maximum power of 33 horsepower and 45 Nm of maximum torque. The tank had a capacity of 32 liters (8 US Gal/7 UK Gal) of CNG.

In December 2014, Coimbatore-based JA Motorsport presented a 230 hp 1.3-liter engined version of the Nano called the 'Super Nano' at the Autocar Performance Show. Featuring a full body kit, slick tyres, a bolt-on roll cage, and smoked head and tail lamps, the Super Nano featured carbon fibre components, Recaro seats, and steering-mounted paddle shifters.

An upscale Nano concept car called Nano Europa was shown at the 2009 Geneva Motor Show. However, there was no progress towards producing or marketing this upscale specification.

There were reports of several fire incidents involving the Nano. The company denied those were connected to the car's design or its parts and blamed "foreign electrical equipment" found on top of the exhaust system. The company offered to retrofit the exhaust and electrical systems but refused to recall the cars. Tata extended the warranty on the car, including those already sold, from 18 months to four years in early December 2010.

The Nano received a mixed reception from Indian consumers; reasons given included that it was still too expensive compared to a motorcycle, and the extended waiting time for delivery (a few months). Although it was identified as the most affordable car, a secondhand car that was more expensive when it was new gave more social status; the Nano was considered a "poor man's" vehicle, turning some people away. The fires and other safety issues were also a concern.

Tata Motors ended FY16 selling 21,012 Nanos, up from 16,901 in FY15.

In 2014, a Nano was crashed for NCAP by ADAC in Germany. Despite Tata's claim that it was expecting 4 stars, the Nano got zero stars for lack of adult protection and didn't even meet basic UN safety requirements. It also lacked airbags.

At the time of launch Tata Motors planned to sell 250,000 units per year. The maximum sales ever achieved was 74,527 units during FY 2011-2012 and then sales declined rapidly year on year leading to a negligible market share of the car in the "A" segment. The product was expected to be phased out soon as dealers stopped placing orders.

FY 2009-2010 30,000 approx

FY 2017-2018 April - October 1,502

Due to the low sales of the model (only one Nano was assembled in June 2018 against the 275 assembled in June 2017) Tata Motors announced the end of production without any direct successor. The Nano was never really appreciated by the public and sales were always lower than expected.

2010 Business Standard Motoring Indian car of the year

2010 Bloomberg UTV-Autocar car of the year

2010 Edison Awards, first place in the transportation category

2010 Good Design Awards, in the category of transportation

2014 India's Most Trusted hatchback car, according to The Brand Trust Report 2014 edition

Small Wonder: The Making of Nano-a book about the creation of the Tata Nano

A Megafactories episode on this vehicle

From Bollywood to Hollywood in Jay Leno's garage. YouTube channel.

Das Billigste Auto der Welt - Tata Nano. YouTube channel.

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The Tata Nano is a compact city car that was manufactured and marketed by Indian automaker Tata Motors over a single generation, primarily in India, as an inexpensive rear-engined hatchback intended to appeal to current riders of motorcycles and scooters - with a launch price of one lakh rupees or US$2500 in 10 January 2008.

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The reformulated Coke was introduced in April 1985. In 1992, it was renamed Coke II. However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. Coke II was discontinued in July 2002. It remains influential as a cautionary tale against tampering with a well-established and successful brand

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"The Newton is a series of personal digital assistants (PDAs) developed and marketed byApple Computer, Inc. An early device in the PDA category it was the first to feature handwriting recognition. Considered technologically innovative at its debut, but a combination of factors, some of which included its high price and early problems with its handwriting recognition feature, limited its sales. This led to Apple ultimately discontinuing the platform at the direction of Steve Jobs  in after his return to the company." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"Kin was a short-lived mobile phone  designed for users of social networking  Microsoft described the phones' target demographic as men and women between ages 15 and 30. Microsoft invested two years and about US$1 billion developing the Kin platform." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"It is remembered for the one model it produced — the stainless steel sports car featuring gull wing doors.   The lack of demand, cost overruns, and unfavourable exchange rates began to take their toll on DMC's cash flow in late 1981. The company had estimated its break-even point to be between 10,000 and 12,000 units, but sales were only around 6,000." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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"Google Glass is a brand of optical head-mounted display designed in the shape of a pair of eyeglasses. It displayed information in a  smartphone-like, hands-free format. The headset received a great deal of criticism amid concerns that its use could violate existing privacy laws.

On January 15, 2015, Google announced that it would stop producing the Google Glass prototype, to be continued in 2017 tentatively. In May 2019, Google announced the Google Glass Enterprise Edition." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"The N-Gage was a smart  smartphone combining features of a mobile phone and a  handheld game system. N-Gage attempted to lure gamers away from the Game Boy Advance by including telephone functionality. This was unsuccessful, partly because the buttons, designed for a telephone, were not well-suited for gaming. The original N-Gage was described as resembling a taco, which led to its mocking nickname "Taco phone" - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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"Made of rigid plastic, this 1990 mask only comes in one size. The shocks are set up to “exercise” your face and reduce wrinkles. Many of us search for a facial product that will help reduce the look of aging and leave us looking refreshed and youthful. This one simply leaves us with nightmares." - plaidswan.com

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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Free to internet users, a cat-shaped handheld barcode reader to open a URL by scanning a barcode on a printed matter. "CueCat isn't worth installing and using, even though it's available free of charge ... In order to scan in codes from magazines and newspapers, you have to be reading them in front of your PC...  fails miserably. Using it is just unnatural and ridiculous... ."  WSJ, 2000

"...not solving a problem... feeble business idea" Spolsky, 2000

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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"The original Peek was an email-only mobile device that came onto the market in 2008 with promise. Then a year later, they came out with Twitter Peek, a Twitter-only device which ended up being a dud.

It didn’t solve any problems, only created them." - Medium

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"A coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: MASSIVE
Cost to Company: PAINFUL

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"A consumer-level analog-recording and casette format of magnetic for video. Its competitor VHS could record for 2 hours against its 1 hour bu tit launched in spite of the product inadequacy." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL