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Where in nj is there a good school to have practice?

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Where in nj is there a good school to have practice?

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Berthiaume, Dan  (Nov 3, 2021) retrieved from

https://chainstoreage.com › global-beauty-retailer-create...

Global beauty retailer creates immersive virtual shopping ...

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Charlotte Tilbury is providing a digitalized version of a brick-and-mortar store.

Founded by U.K. makeup artist Charlotte Tilbury, the vertical beauty retailer is leveraging the Obsess experiential e-commerce platform to launch a virtual Beauty Secrets store exclusively on its e-commerce site. The Obsess virtual and augmented reality solution enables retailers to design branded, 3D virtual retail experiences for consumers and wholesale buyers.

The new Charlotte Tilbury virtual store is an immersive, three-dimensional shopping environment where customers are guided by a "Magic Charlotte" avatar to virtually duplicate an in-store visit from their own home. Within the virtual store, customers can explore, shop, receive personalized advice and product recommendations, join live events with Tilbury and special guests, watch makeup and skincare tutorials, and invite a friend to join them on a video call so they can shop together.

"We have always been a digital first brand; it's at the heart of everything we do, so by launching this virtual store, we are truly operating as an omnichannel business and offering our customers an immersive, 360-degree experience whenever and wherever they come into contact with the brand," said Charlotte Tilbury. "The Obsess platform has enabled us to seamlessly create a quick, easy and personalized way to shop for beauty, skincare and gifts with game-changing 3D digital innovation."

According to Obsess, its photorealistic, immersive online shops have been demonstrated to drive discovery, engagement, clickthrough, session duration, average order value, and conversion for retailers.

"E-commerce shopping is surging due to the pandemic and savvy retailers know they need to offer a differentiated online experience to attract and convert customers, especially as we head into the holiday season," said Neha Singh, Founder and CEO of Obsess.

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Global beauty retailer creates immersive virtual shopping experience

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Charlotte Tilbury is providing a digitalized version of a brick-and-mortar store. Founded by U.K. makeup artist Charlotte Tilbury, the vertical beauty retailer is leveraging the Obsess experiential e-commerce platform to launch a virtual Beauty Secrets store exclusively on its e-commerce site.

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Colameo, Lindsay  (Dec 23, 2021) retrieved from

https://www.perfectcorp.com

How Allure Creates Immersive Experiences with Beauty Tech

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The beautiful glossy pages of Allure Magazine first graced the world 30 years ago. Over the last three decades, Allure's award-winning beauty content and expert reporting translated and expanded beyond print pages to include web and digital editions viewed in the palm of your hand through a smart phone device. Most recently, the brand reimagined their content through an interactive lens with the help of Perfect Corp.'s artificial intelligence (AI) and augmented reality (AR) technologies, which has helped to bring the iconic magazine's pages to life through true-to-life virtual try-on experience. These technologies have also helped introduce Allure Magazine to a new generation of readers.

Readers Can Virtually Try On Featured Makeup Looks: How Did Allure Do It?

During the 2021 Global Beauty Tech Forum, Allure's Editor-in-Chief, Jessica Cruel, and Senior Beauty Editor, Dianna Mazzone joined Perfect Corp. for an inside look at how Allure has leaned into AI and AR beauty tech to create immersive digital experiences that bring their pages to life. Over the last year Perfect Corp. and Allure collaborated to recreate the looks and products featured on the print pages of the magazine, as digital assets that readers' could experience through true-to-life virtual try-on within Perfect Corp.'s YouCam Makeup app. The introduction of immersive digital experiences throughout the Allure reader journey has since changed the way the brand conceptualizes content, putting an emphasis on interactive, experiential concepts.

Introducing AR Virtual Makeup Try-On to Allure Readers with Beauty Tech

Similar to the shifts seen across the retail environment, the media industry continues to adapt to the evolving needs of consumers, putting an emphasis on experiential content that brings the words to life in an interactive, hyper-engaged manner for the reader. The introduction of interactive content is becoming the new normal, and Allure is setting precedent for brands and readers who will soon come to expect a hyper-engaged reader experience.

Virtual Makeup Try-on Brings Beauty Content to Life with AI

Allure is meeting this evolving reader demand by introducing AI and AR virtual try-ons that help their content jump off the pages and screens. With these experiences, Allure readers can virtually try-on the trending beauty looks and makeup products that Allure editors recommend in each issue, bringing beauty content to life in new and exciting ways.

Interactive Virtual Try On for an Engaged Reader Experience

Allure Magazine first teamed up with Perfect Corp. in November 2020 for what became the first of many interactive content collaborations the brands have done together. For the November 2020 issue and more recently, September 2021 issue, Allure worked with Perfect Corp. to recreate a collection of looks and products via digital try-on, and made these looks available for readers to experience within the YouCam Makeup app. This full circle reader journey allowed readers to visualize the stunning looks and products in real time on their own face, creating a more personalized and engaged reader experience.

Advanced Beauty Tech: Creating Interactive Experiences With AR-powered Solutions

Most recently, Allure and Perfect Corp. took things one-step further, integrating YouCam's newest innovation- YouCam Tutorial -into their read journey. This first-of-its-kind interactive tool is a makeup learning platform that uses AI and AR alongside brush stroke animation to demonstrate makeup application techniques on a users' face in real-time.

For this experience, Allure worked with Perfect Corp. to identify one of the most tried-on styles of the year based on big data sourced from Perfect Corp.'s YouCam Makeup app. They then created a YouCam Tutorial experience that helped guide readers on how to bring that to look life via a digital tutorial. This educational tool delivers a hyper-personalized experience that brings the reader one step closer to having a professional makeup artist in your home to walk you through makeup application steps and technique tips.

View the Conversation Between Allure And Perfect Corp.

Allure's innovative thinking and creative conceptualizing are changing the reader experience for good and delivering on a personalized and memorable reader journey. Click here to view the full conversation from Perfect Corp.'s 2021 Global Beauty Tech Forum Allure Magazine: Bridging the Gap between Print and Digital.

Frequently Asked Questions:

1. What is a virtual makeover?

The purpose of a virtual makeover is to give users an opportunity to try on various makeup products, including lipstick, eyeshadow, foundation and more, and instantly see the results on their faces. Allure magazine uses AI Beauty Tech to let readers virtually try on their desired looks or looks picked by the editor while they browse through the magazine.

2. Is the virtual try-on powered by AR?

Yes, virtual try-on or virtual makeup try-on are both using AR-powered technology to allow users to try on makeup looks or accessories in real time. Virtual try on experience can be integrated into a web page, apps, or social media channels for the brands to improve interaction with the users and create immersive, engaging experiences for the shoppers.

Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.
Read our "Beauty Tech: The Complete Guide 2022" to unlock powerful ROI secrets.

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How Allure Creates Immersive Experiences with Beauty Tech | PERFECT

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The beautiful glossy pages of Allure Magazine first graced the world 30 years ago. Over the last three decades, Allure's award-winning beauty content and expert reporting translated and expanded beyond print pages to include web and digital editions viewed in the palm of your hand through a smart phone device.

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Where do they go get professionally skilled at?

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Where do they go get professionally skilled at?

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Beauty, Centennial  (March 19, 2020) retrieved from

https://centennialbeauty.com ›

Why Immersive Beauty Experiences Are The Way Of The Future

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Why Immersive Beauty Experiences Are The Way Of The Future

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When it comes to shopping- gen-z have grown up online. Instagram became shoppable in November 2016 and since then e-tailers like Sephora, Mecca and The Iconic have dominated the fashion and beauty landscapes. Between convenience, choice and same-day delivery, there is little to be desired when it comes to online shopping.

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Beauty by Holition (May 28, 2021) retrieved from

https://www.holitionbeauty.com

Augmented Reality for Skincare: Exploring immersive ...

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The skincare industry is known for personalized customer experiences ranging from skin diagnosis to bespoke treatments.

Attending to consumers' current concerns around hygiene and accurate expert solutions, the skincare business is beginning to seek technological innovations to implement more holistic and engaging brand experiences.

In this article, Beauty by Holition reports current market trends and consumer behaviour to analyse the role of Augmented Reality and Artificial Intelligence that are shaping the future of the skincare industry.

Overview: A Holistic approach to discovering Skincare trends

An extensive research from J.P. Morgan highlights that the skincare market is showing a 7.6% growth rate versus other segments in the beauty business environment.

Based on Mckinsey's analysis, colour cosmetics and lip products have declined by 35% and 20% during the pandemic. The skincare industry, however, is showing a more positive outlook, with an anticipated 20% increase in retail sales.

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Furthermore, data from Estee Lauder also suggests that the skincare segment is proving to be the most resilient segment, following a 26% increase in sales during the first half of 2020.

This illustrates the potential of the skincare market, which retailers anticipate will be an industry valued at $12 billion by 2023.

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New age drivers: Finding opportunities within consumers' ongoing concerns

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During the pandemic, we observed an acceleration in direct-to-consumer e-commerce due to the closure of brick-and-mortar outlets of beauty products causing 30% of the beauty market to shut down.

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Although the skincare segment was showing potential amid the crisis, there was a strong urgency to connect with consumers to continue brand engagement and mitigate sales declines amidst store closures.

With this in mind, brands began to recognize opportunities in escalating their online presence to continue engagement with consumers and explore opportunities to recreate the in-person retail experience digitally.

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This resulted in a wider acceptance of immersive technologies such as augmented reality(AR) and artificial intelligence (AI)-powered tools to help address consumer's concerns whilst shopping in-store.

Recognizing the key pain points in the consumer journey ranging from hygiene, accessibility of products to choice paralysis, brands started accepting augmented reality and virtual try-ons on a wider scale as an alternative to the in-store product trial experience.

With this in mind, digital transformation has also triggered a need for the hyper-realistic visualization of products and services using AI-powered tools for immersive experiences from the comfort of consumers' own space.

Skincare & AR: From 'nice-to-have' to a 'must-have'

The application of immersive technologies for colour cosmetics can now be extended to the skincare segment.

Leveraging the increased demand for realistic experiences and beautiful visualisations stimulated by augmented reality, brands are now exploring ways to utilise tech-led innovation to entice skincare users.

Aligning with market research, in-store consultation is now being replaced with technological solutions to improvise facial analysis and skin health diagnosis.

In the digital skincare journey, brands can now track consumer interest, provide personalised product information, encourage virtual try-on, all of which contribute to influencing purchase intentions.

Using AI and AR tools, this track has now become customisable to fulfill consumer needs on every touchpoint, further building brand loyalty to induce repeated sales.

Beauty By Holition: Where your Beauty journey starts

The FACE ™ technology by Beauty by Holition is a unique nexus of AR and AI that optimises the end-to-end journey of skincare for both brands and consumers.

Addressing key consumer pain points, the virtual diagnostic tool is equipped with the most advanced facial analysis, tracking, and rendering technologies in skincare yet.

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On top of tracking over 100 points in the face, the tool now enables skin health analysis of features such as face, eye, and lip shape, skin colour, texture, pigmentation, and wrinkles in real-time using customisable parameters powered by machine learning.

The desired calibration (e.g. texture, tone, and finish) can also now be easily modified using a range of parameters including colour, opacity, coverage, shine, undertone which enhances how end-users perceive the brand's range of products.

With these innovations, brands can now leverage high-quality virtual try-on and beautiful visualisation with 3D animations imposed on end-user's faces for highly accurate and hyper-realistic experiences.

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Moreover, the highly scalable and platform-agnostic tool can be installed quickly into a brand's existing website or mobile application, which ensures a hassle-free integration. This allows the interactive platform to reach the key audience through a range of gateways including e-commerce, mobile, and in-store in a very efficient and seamless manner.

The cutting-edge tool works entirely on-device which means no user data is compromised or stored in the process.

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Pioneering the future of skincare

The combination of skincare and technology-led experiences, such as those powered by augmented reality, is now widely advocated for superior e-commerce and retail blueprints.

Adaptable from mobile devices to web platforms, AR and AI-stimulated customer experiences can now help brands drive superior engagement and sales conversions, which help create a holistic and hyper-personalised brand experience.

Discover the technology-led innovations that are shaping the future of the skincare industry with Beauty By Holition.

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Augmented Reality for Skincare: Exploring immersive technologies for beauty retail

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The skincare industry is known for personalized customer experiences ranging from skin diagnosis to bespoke treatments. Attending to consumers' current concerns around hygiene and accurate expert solutions, the skincare business is beginning to seek technological innovations to implement more holistic and engaging brand experiences.

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Larson, Kristen  (Jan 9, 2021) retrieved from

https://www.forbes.com

Beauty's New Frontier: How Technology Is Transforming The ...

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If 2020 accelerated any trends in beauty, it's that immersive, state-of-the-art technology is the industry's best ally.

When stores closed due to the pandemic, brands and retailers engaged consumers via sophisticated augmented reality (AR) and virtual reality (VR) applications, simulating the real-life beauty counter with virtual makeup try-ons, how-to videos, livestreaming and beauty masterclasses.

"Covid has created a new level of intimacy created between retailers and clients," says Marla Beck, CEO and cofounder of Bluemercury.

"There is significant opportunity to drive technology to support this new consumer behavior."

How Digital is Transforming Beauty

The shift to digital normalizes some of the more emergent technology that beauty retailers had been experimenting with for years, says Sarah Unger, partner and cofounder of Cultique, a cultural strategy firm, citing Google's December launch of a makeup try-on tool via AR technology.

"In the past, this type of innovation had been more niche versus mass and 'nice to have' versus integral," Unger says.

Virtual try-on capability has been a game changer for beauty retail, says Erin Schmidt, a beauty industry analyst at Coresight Research.

"Virtual reality takes the guesswork out of 'what will this product look like on me?' and it replaces in-store testers, which are obsolete due to Covid," Schmidt says. "Consumers are able to experiment with hair colors, false eyelashes, different shades of lip colors and eye colors-all virtually."

Digital is amplifying beauty, a relationship that works because beauty is a visual category, Schmidt notes.

"Beauty devotees love learning about new beauty, attributes, ingredients, tips and techniques on how to apply beauty products," Schmidt says.

Beauty brands and retailers embracing the digital landscape are reaping the benefits.

"We have seen an acceleration to direct, online purchasing that isn't going away," says Beck of Bluemercury.

"The purchase of beauty will always remain a very personal experience," says Marla Beck, cofounder ... [+]
Bluemercury

Case in point: the retailer's virtual beauty masterclasses were a hit with customers-growing from one event per week to three to four events per week with more than 400 guests attending, Beck notes.

According to Bluemercury, several brands sold at the retailer experienced triple sales and double the average order value online following the classes.

"These tactics were initially aimed at educating customers from their homes as we typically would do in store, to help them feel comfortable making their purchases online," Beck says. "We'll continue to focus on [these] through 2021, as they've helped us in achieving huge growth in online sales."

Ulta Beauty's GlamLab allows shoppers to virtually try on makeup, hair color, lashes and brows.
Ulta Beauty

Ulta Beauty reported that consumer engagement for its GlamLab virtual try-on tool increased five times, with more than 19 million shade try-ons since the coronavirus outbreak.

In 2020, the retailer expanded GlamLab to offer virtual try-on of hair color, brows and lashes. Ulta Beauty also introduced Skin Analysis, which uses artificial intelligence (AI) and AR technology to analyze skin and offer tips and product recommendations to address skin concerns like fine lines or redness, and Beauty Advisor, where shoppers can video chat and receive a one-on-one consultation with an Ulta Beauty expert.

"Ulta Beauty guests more than ever before are experiencing beauty through our innovative technology," says Prama Bhatt, chief digital officer at Ulta Beauty. "We've seen incredible engagement with our virtual tools and guests are falling in love with new and fun ways to discover beauty favorites."

At Bobbi Brown Cosmetics, the brand's " Artistry Like Never Before " virtual program includes complimentary makeup and skincare video sessions, taught by Bobbi Brown artists. The sessions have seen a higher conversion rate of up to 10 times the average order, Schmidt said.

According to Rakuten Advertising, clicks in the beauty and personal care category on an advertisement or content within its affiliate network were up year over year, 2020 versus 2019, increasing 7% in Q1, 45% in Q2 and 56% in Q3.

Similarly, the firm tracked consistent growth seen through an increase in orders, placed using an affiliate link, in the beauty and personal care category, in the same year over year comparison: up 9% in Q1, 78% in Q2 and 30% in Q3. Rakuten Advertising works with more than 1,000 brands, including major beauty players like Sephora, Benefit Cosmetics and Peter Thomas Roth.

Given the stay-at-home order and consumers' focus on skincare and wellness, brands that were able to pivot to skincare did "quite well," says Mike Chin, senior vice president, client services at Rakuten Advertising.

Virtual consultations via Zoom became a viable selling technique, he says. "On top of that, brands are taking their in-house talent and making them into their own brand ambassadors-they know the product, they're great with clients. [It's] how do you bring this to where the customer is?"

At skincare brand Biossance, the focus this year is developing a more personalized shopping experience online.

One program, Clean Conversations, aims to replicate the one-on-one experience offered at the traditional beauty counter. In addition, the brand is launching monthly YouTube videos, based on most-requested topics, such as pregnancy-safe skincare and how to read ingredient labels. These will be hosted by skinfluencers like Hyram Yarbro.

"Brands need to offer a personalized experience that brings an elevated level of product expertise, curated recommendations and skincare education that one would receive in store to the comfort of consumers' homes, on demand," says Sheila Shekar Pollak, chief marketing officer at Biossance.

What the Future of Beauty Looks Like

Technology is becoming an integral part of beauty, therefore the digital bar is higher, says Hana Ben-Shabat, founder of Gen Z Planet and author of the upcoming book, "Gen Z 360."

"We are seeing more brands using AR and VR with the aim of transforming the e-commerce experience and shifting their websites from being transactional platforms to experiential platforms," says Ben-Shabat.

Yet, to truly create a seamless experience, Ben-Shabat suggests brands and retailers stop delineating between online and retail stores.

"We have a new generation of consumers, Gen Z, for whom this distinction doesn't exist. They see a brand or a retailer as entities they can access through different touch points, physical and digital, and they expect the best experience in each of these: store, website, social media feed, etc."

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Beauty's New Frontier: How Technology Is Transforming The Industry, From Virtual Reality To Livestreaming

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­­If 2020 accelerated any trends in beauty, it's that immersive, state-of-the-art technology is the industry's best ally. When stores closed due to the pandemic, brands and retailers engaged consumers via sophisticated augmented reality (AR) and virtual reality (VR) applications, simulating the real-life beauty counter with virtual makeup try-ons, how-to videos, livestreaming and beauty masterclasses.