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written by a woman 🥹

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National pucture

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High  heels

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The unconscious woman being carried by the villain is an archetypical damsel in distress

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Damsel in distress

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Best known for his hammer studios films, where he played in horror films such as Kiss of the Vampire (1963) and the earlier The Curse of the Werewolf (1961)

his famous work in the 1961 horror could make him quite the enticing actor for audiences to see his new horror in 1963
"star power"

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The full moon is a symbolic code, it symbolises the supernatural and suggests the genre of the film

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victim vs predator

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Light vs dark

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amongus

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Man vs woman

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The male vampire looks scared, the arm in front of his face is defensive, this reflects fear towards growing female power

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the mise en scene, such as the clothes the characters wear, communicate differing ideas of gender. for example, the clothes on the woman in the keft are tight to her body, her shoulders and legs are exposed the the light colours make this dress appear see through, these clothes communicate to the audience she is a sexual object. according to van zoonen, male bodies are seen as a spectacle, meanwhile womens bodies are objects, and the mise en scene of her clothes reflecf this sexualisation.

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Painted style image and fonts reflective of the conventions of the time

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steve neale genre theory reinforced through classic conventions shown

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Binary opposition between humans and vampires

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stuart hall representations - stereotypes of inequalities of power: the women are victimised but also in power. contradicts and conforms.

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Gold tones, connote wealth

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the man is in a vulnerable position.. he is so submissive

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Reflects the sexually liberated culture of the time for women

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Lack of colour in background of image, more concentrated on the main subjects. This connotes a hierarchy of importance but is also simply due to colour being a new addition at the time

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‘in color’ shows it’s age

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the red on the “V” is a code for blood, which is iconographic of the horror genre and communicates ideas of vampires and violence

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The male victim has his throat exposed and is in a submissive position, this subverts gender stereotypes, the female vampire is in power

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Different representations and status’s of women are reflective of the swinging sixties where women began to have higher expectations but still lived in a patriarchal society

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Moon in background- typical to horror movies

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Laura mulvey- male gaze theory
the women wear "revealing dresses" which appeals to male gaze, but the revealing costume could also suggest and empowered woman who is in control of her body image and how she chooses to present herself

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Low key lighting represents dark themes and horror

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homage to classic dracula/horror films 🧛‍♂️🧛‍♂️🧛‍♂️🧛‍♂️🧛‍♂️🧛‍♂️

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Distressed text

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full moon connotes horror genre and the supernatural

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Bats, moon vampires are homage to Dracula

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swinging sixties - outfits of women - sexual revolution

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Context: men scared of the growing power of women

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Costume- women in silk looking dresses, make them seem high class and aspirational/ desirable

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main powerful character is a female, which subverts stereotypes

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low brow horror film

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Expression codes connote anger

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the body language of the woman on the right connotes that she is powerful, with her facial expression being aggressive, gender roles are atypical as she she not a victim. this might represent the fear of women gaining more power due to the feminist movements at the time such as sexual liberation due to introduction of things like the pill. 😎

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Background mis en scene of ‘scary mansion’ is conventional to horror movie genre

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references to actors/actresses to attract audience

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in eastman colour suggests it’s old

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Bats- iconography of horror movies (conventional)

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there are stereotypes of genders as well as reversed roles with the females as victims and in power.

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Connotations of blood, death, danger and horror genre

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The typeface represents wooden stakes