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Another good example is Eminem's - without you: with this music promo there is a very different use intertextual references, it doest refer to other music promos or stars but it references different superheroes, this probably done to give pleasure to a much bigger audience that are watching the promo as a lot of people will recognise superheroes rather than maybe quite older music starts such as marilyn monroe in the material girl/diamonds are a girls best friemd reference.

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Another good example is Emine

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Another good example of intertextuality between other media mediums and music promos is the how the famous Marilyn Monroe - diamonds are a girls best friend theme is mimicked and parodied in Madonna's - Material girl.

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Intertextuality is used in many media mediums for many different reasons and here are a few:

1) Could be used in a serious way or a more humorous way

2) Intertextuality privileges part of the audience-  The audience feel like they are 'in on the joke' and due to them feeling they are 'in on the joke' they have a sense of pleasure and enjoyment that they can link two media mediums together.

3) Nostalgia- Some modern music promos involve Intertextuality references not only to the ones in the present put also some from the past, this very appealing to the audience as it provokes old memories and creates a sense of nostalgia what is an audience pleasure, making the audience like the music promo more.

4) It credits the audience with the necessary experience to make sense of such references and offers the pleasure of recognition.

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Another example of Intertextuality is in Austin Powers (the whole film itself is practically a huge example of Intertextuality as it mimics old spy films such as the James bond franchise) , the most noticeable piece of Intertextuality is the resemblance of the Austin powers characters to James Bonds character

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There is another use of Intertextuality in the Simpsons in which the Simpson family mimics the iconic music promo picture of the Beatles crossing the road

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In the Simpsons there is an episode that depicts Mr Burns in restraints with a mask covering his face this is a direct use of Intertextuality mimicking the famous scene from Hannibal/silence of the lambs.

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Intertextuality is the act in which a specific text (media medium) references another media medium.