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Elektra Records is a major American record label owned by Warner Music Group. In 2004, it was consolidated into WMG's Atlantic Records Group. Elektra Records current artists include independent bands and artists, however in the past Elektra Records has been signed to famous bands such as Queen, and The Doors.

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After researching into the different types of music record labels, I have discovered that Conglomerate companies such as Sony produce videos with a higher budget. However smaller more independent companies such as Warp Records produce videos with a much smaller budget, they are mostly narrative based videos based on social realism subjects, with a niche target audience.

I would like to create my music video to an indie song, therefor my record company would be similar to Warp Record productions.

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'The Yabba' appears on Battles' third album, 'La Di Da Di' - http://s.warp.net/battles-ladidadi Directed by Roger Guàrdia LABEL WARP RECORDS Artist: Battles ...

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Warp, commonly referred to as Warp Records, is an independent British record label, founded in Sheffield in 1989, specialising in electronic music. Warp records support independent bands and artists due to themselves being an independent company. Typical music videos created by warp records include social realism based videos, mostly narrative. I feel that my record label will be similar to warp, as I like the style of music videos they produce. The type of audiences that Warp Records attracts will also be similar to the type of audiences my record label will be attracted to. Warp Records attracts a niche target audience, as it is a smaller independent company. Where as compared to other larger companies who have mass target audiences, who produce chart music which appeals to a world wide audience.

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Interscope Records is an American record label. An imprint of Interscope Geffen A&M Records, its parent company is the Universal Music Group, a subsidiary of Vivendi S.A. IntelliScope Records is a conglomerate company therefor the music videos that they produce will attract a wide audience. The genre mostly being pop, and performance base videos.

Intercom is headquartered in Santa Monica, California. The label's best selling artists include Madonna, Eminem, and U2.

Recent artists who have signed to Interscope include, Selena Gomez, Years & Years and Aluna George. IntelliScope, like Sony, is a conglomerate company who support artists and bands who are high in the charts. When creating my record label, i will have to consider the type of target audience who will be interested in my idea.

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Mark Ronson - Uptown Funk (Official Video) ft. Bruno Mars

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Sony Music is the home to the world’s greatest artists past and present such as Beyonce, Foo Fighters, One Direction, Britney Spears, Usher, Justin Timberlake, John Legend, Meghan Trainor, Mark Ronson, Miley Cyrus, Calvin Harris, Pharrell Williams, Rita Ora, George Ezra, Olly Murs, Paloma Faith, Bob Dylan, Michael Jackson, Whitney Houston, Elvis Presley, Johnny Cash, Bruce Springsteen, Celine Dion, Barbra Streisand, Luther Vandross, Dolly Parton, AC/DC, Manic Street Preachers and The Clash.

Sony is a very large conglomerate company, who have a large budget to spend production, dristribution, and marketing of music videos and artists. Mark Ronson's video for his single Up Town Funk, had a large budget as you can see from the extravagant set, and professional choreography. It is also significant that music videos produced by conglomerate companies are solely performance based, this is due to the certain artist is trying to portray a certain persona or star image. In the video for UP Town Funk, the artist Bruno Mars is representing his current star image, dressed in fashionable funky clothing, and expensive accessories, to present his wealth.

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A record label is a brand associated with the marketing of music videos and music recordings. The record company will also manage the production, distribution and manufacturing of music videos. The record label will require the funds for the music video, in order for it to be a success. There are different types of record labels to suit different artists. I will be researching into the different contemporary music labels. The current music industry emerged around the middle of the 20th century, when records had supplanted sheet music as the largest player in the music business: in the commercial world, people began referring to "the recording industry" as a loose synonym for "the music industry". In the modern era, a majority of the music market is controlled by three major corporate labels: the French-owned Universal Music Group, the Japanese-owned Sony Music Videos, and the US-owned Warner Music Group. Labels outside of these three major labels are referred to as independent labels.