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After we had created the film and gathered our feedback, the next set of feedback received was for our magazine film review about our short film. In this feedback the film review was screencast with the magazine review on screen while people discussed what was on screen. We were given feedback on conventions within the poster that they liked as well as improvements that could be made to ensure the magazine review purpose is fully met.

A survey was also filled in by other members of our target audience to see what they thought of the magazine review and areas in which they thought could be made better to be more appealing to them as the audience for the film and the review.

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As well as the magazine review, we also created a poster for our film to promote it. We created the poster the way we wanted it and then showed it to our target audience to gather feedback on things they liked and what they thought needed improving in order to promote our film well. We decided to gather the feedback via a screencast so that we could record exactly what the audience were saying as well as seeing on screen which elements they were referring to on the review.

Also for this section, a survey online was filled in to gather specific feedback from audience members within our target audience range. This way we could get their opinion on how they would feel to see this advertising a film and whether they'd want to watch it.

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Individual Film Pitch with the Production Team

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Individual Film Pitch with the Production Team

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After our individual film pitches, we were then put into production team groups. This was going to be the team that I worked with for the film and then later on the two ancillary tasks related to the film. We then had a production team meeting as we needed to decide on which film we be using and pitching as our final film.

Each member of the group pitched their idea to the rest of the production team again which then lead to us discussing the pros and cons of each film. Each of us gained feedback about our film idea and how it could be improved as well as the elements they liked.

After discussing each of the films we then went on to decided which film we would be pitching to the comissioner as our final film idea.

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So the first set of feedback received was for my individual film pitch. Each member of the group was given 6 weeks to come up with a film idea ready to pitch it to our potential film crew and industry critics.

With this pitch I had to be prepared for anything. Target audience was one thing that I struggled with with this film. I wasn't sure whether the film I was pitching was going to be appealing to their age range. However, with some research, I added in elements to the film that were suited and of interest to most of them within the room. By having elements that would be of interest to the audience I was pitching to at the time, it enabled my film to really be critically evaluated by my potential target audience to get their views on what could be added or what elements they liked.

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Well then after the film was commissioned and some of the ideas adjusted to make the storyline stronger and clearer for a larger target audience, the next feedback we got was from our film rough cut. We had completed the film to what we wanted as if it was our final cut.

The audience then went on to watch the film and make notes of things they liked and disliked as well as areas they feel could be improved.

This was done as a screencast to enable us to see where the audience thought improvements needed to be made within the film as well as their reaction to different parts of the film. This was we were able to gain a large amount of feedback with them stopping at each point in the film as to where they liked shots or areas that needed to be improved.

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Group Film Pitch (Commissioners meeting) 

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Group Film Pitch (Commissioners meeting) 

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Next up was the feedback of our official film pitch with the production company I was working with. We planned out all the elements of the film from the character personalities right through to the film title. During this pitch we had to convince the scary commissioner that our film was good enough to be given the opportunity to be created. So basically we had to know exactly what we wanted to do and how or it was game over and back to the drawing room.

Once we had pitched the idea we were given feedback on elements that were good and then improvements that could be made to enable us to attract a larger target audience range.