# data[].attributes.body
Personas (together with the production)

Customer journeys

# data[].attributes.headline
Creating logo design and testing it within the surveys

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Creating logo design and testing it within the surveys

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Qualitative
Focus groups/interviews - try to contact

Quantitative
Survey

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Image of the future event

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Create profiles on social media and promote them

# data[].attributes.subject
Create profiles on social media and promote them

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Social media
- introducing posts
- inspiring posts
- competitions

Other platforms
- online newspapers, websites
- business conferences, trades

# data[].attributes.body
Uploading photos from the event

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Social media/other platforms

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- Photobooth
- Photographer

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Eco-dinner community (probably on Facebook)

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Eco-dinner community (probably on Facebook)

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- gathering people, first networking

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Measuring and rating the effect of our previous marketing strategy

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Measuring and rating the effect of our previous marketing strategy

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Finding new and better ways how to promote ourselves

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Finding new and better ways how to promote ourselves

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Trying to get more people

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- Main information:
-Date
-Place
- Buy tickets
-Price
- Connection to other media

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Setting goals and KPI's we want to reach

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Setting goals and KPI's we want to reach

# data[].attributes.headline
Examine the need and opportunities to contact Influencers

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Examine the need and opportunities to contact Influencers

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Adwords - Promote the event through paid Facebook Ad! 

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Adwords - Promote the event through paid Facebook Ad! 

# data[].attributes.headline
Getting in touch with other media to promote ourselves

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Getting in touch with other media to promote ourselves

# data[].attributes.headline
Contact the local media/newsletters (Press Release)

# data[].attributes.subject
Contact the local media/newsletters (Press Release)

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- Fyens Stiftstidende (jfmedier)
- TV2 Fyn

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connecting with potentional future promoters

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Interacting with others to exchange information and develop professional or social contacts.

# data[].attributes.headline
Encourage people to hashtagging on Instagram

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Encourage people to hashtagging on Instagram