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This is a Performance Narrative video. The song isMr. Brightside by the Killers. Instead of having a separate performance in a different place and/or time, in this video the performance takes place within narrative. However, there are a few flashbacks, to memories.

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The Killers - Mr. Brightside (Official Music Video)

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This is shown clearly in this 1975 music video.

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'Settle Down' from The 1975's self-titled debut album, out now. http://smarturl.it/the1975album The 1975's new album 'I like it when you sleep, for you are so beautiful yet so unaware of it' is out now - http://the1975.com http://www.the1975.com http://www.twitter.com/the1975 http://www.facebook.com/the1975 Music video by The 1975 performing Settle Down.

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Features of a Performance Narrative Video

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Features of a Performance Narrative Video

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- The use of parallel action can be used effectively in performance narrative.
> This can be done if the narrative is showing a flashback of the artist who is performing and they could be doing a similar movement and when done next to each other it makes it more understandable to the audience, that the flashback is of the artist.

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- The cuts to narrative can show jumps in time, so flashbacks, or flash forwards.
> This is effective as it mixes the beginning, middle and end style as has different times in different orders.
> It also gives the audience more to think about, or may have a stronger emotional effect if it's showing something form childhood to old age.

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Performance Narrative/ Broken Narrative 

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Performance Narrative/ Broken Narrative 

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The most common type of music video. It involves the artist/s performing and also narrative story alongside. Throughout the video cuts from performance to narrative at the appropriate times.

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This is a Perfomance Video. It is made unique by using match cuts. This is when the background changes yet the performers are in the same place. This is done well in this video as when they are doing actions like movements they are matched in the next scene making the transition smooth.

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The Dead South - In Hell I'll Be In Good Company [Official Music Video]

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This is the music video for A-ha take on me. This is a narrative video.

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Controversy and challenging opinions and taboo topics, causes publicity and attentions.

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This is Smack My Bitch Up by The Prodigy. There are many things controversial about this video, even the title as uses inappropriate language.
In this video there's scenes of heroin being injected, strippers, nudity, violence and sex, because of this it is a very controversial video, but it has benefited as got a lot of views and attention.

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The Prodigy Smack My Bitch Up (Uncensored)

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> This can be in ways such as documenting or creating something which is a topic talked about currently, like a recent event or politics/laws. This could be controversial because it could challenge many people's beliefs and opinions.
> It could also be something which may be seen as taboo like sex or drugs. This is probably most commonly seen in rock videos, as there are many which involve the video to be about the trip after taking drugs. This is controversial as would be seen by many as inappropriate, especially for a younger audience (who are music videos' main audience).

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-Concept Videos can sometime be be controversial or challenging.
>A good aspect of concept video is that there are so many different places it can go and some people have gone down a more controversial route.

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- Some videos are purely artistic since they show sequences with no obvious narrative and no lip syncing.
> An example of this is Slack Jaw. This videos shows Emily Portner and Ellen Page performing an alternative dance to the music. There is no lip syncing but they express the feelings through bold and expressive actions and facial expressions. This doesn't have a narrative as it's more of a performance, however the camera cuts to different angles to get the best view, most of the time it cuts so it is a close up of their faces to really show the expressions. From this video you can understand that the song is sad as there's no bright colours and its just a simple palette of greys, blacks and whites.

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- They sometimes have no connection with the lyrics
> This is because concept videos are abstract ideas, so they can have a narrative of their own, and they can have unusual topics whether that be serious or completely wacky. The can really attract and audience.

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Videos that are based around an idea or "concept". They use unusual images or narratives to enhance the overall piece.

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This is the video for Breezeblocks by alt-J which is an example of a narrative which is edited effectively.
In this video it shows a narrative happening but it is in reverse, this leads to many enigmas, as the way it's presented shows a story which is not quite what it seems, it's almost in someone else's perspectives which makes the story very different. This is a very good music video because of this because it surprises and audience and makes them want to reverse the video showing the real story. Them doing this gives the video more watch time and viewers.

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-It can have a meaningful story, often a deeper meaning/message is conveyed and the lyrics are reflected in the story.
>Narrative videos have the capability to be deeper than other types as they can show the story clearly and better. A music video which is meaningful is more likely to have a memorable effect on the audience, so this is a popular choice for many deep meaning poop genre music videos.

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- They can be edited or altered to show flashbacks or looking into the future
>This is something which is really effective in a music video because it takes the usual beginning, middle and end structure and makes it more interesting.

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Usually related to the story or meaning that the song is telling.
> This can be done to enhance the audiences knowledge and understanding of the song, even if its a more equivocal video, as it makes people think and come up with their own interpretations of what's happening.

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-Does feature lip syncing as a pure narrative
>This is because they are telling a story rather than performing a story. If it's a clear, non-ambiguous narrative the mise-en-scene is going to match that, and the character is most likely not going to be aware that it's a story being told.

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When the video follows a story, usually of what the song is telling or trying or portraying. It is usually following Todorov's theory with a clear beginning, middle and end (although not always in that order.

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-The performance can involve costume change and maybe location change, however it is likely that something will stay the same, for example, where the band are placed, so it would show them performing the song in different places.

-They could involve a particular motif which is in the artists style.
>The performance video puts more emphasis on this.

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-The artist lip syncs with the track when it's filmed. (This most likely isn't the cas if it'sa live performance, though music may be put over the top).
>This is done so they look like they are actually performing the song, in whatever situation or setting they're in.

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Rock concerts also usually have a very impressive concert and the artist have a lot of energy and there's often a lot of movement and audience participation and passion, so this makes an effective music video.

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-It is often Filmed in a studio or in one particular location. This can also be at a live event.
>This is most likely done because  it puts more focus onto the artist/sand their performance. Often genres that use performance videos are rock, in which the artist usually has a very recognisable or bold style so the camera angles and movement can be used to bring attention to them, rather than the environemt.

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-They often use a wide variety of camera shots and repeated sequences.
>These show the solo artist clearly as they are performing or if it's a band they show the different emmbers separately, this wouldmost likely be trough a close-up or a medium shot, it would then show themall together in a long shot, .

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When the video is focused around the artist or artists performing the song. This can be done on their own or in front of people, for example, in a studio or in a live gig or concert.