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ID facts
Share as first post rather than react so people are waiting for us for updates to reduce the "ramped up" social media?

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As soon as aware; quickly get out a fact message in a more aggressive;speedier message

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Encourage constituents to go to our site for information rather than go to the other social media sites first

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general talking points for front desk to respond to parents

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general talking points for front desk to respond to parents

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How do we lead conversation instead of letting it unfold? How do we dispel rumors...false info?

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Monitoring sites will assist in developing a response.

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Monitoring sites will assist in developing a response.

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determine what? when?

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Monitor but stick to updated messages with facts

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Monitor but stick to updated messages with facts

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dont engage in specific conversations

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should a specific person be in charge of this

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should a specific person be in charge of this

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What are the appropriate facts?

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Monitor and adjust official response where needed, let those sharing official messages continue to do so

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GET ahead by making a statement:  PLEASE SEE District Website or School Website, etc.

Send message:  It's safest to continue to check website for updated information rather than driving to school at this time...

VERIFY FACTS

DOCUMENT TIME

MODEL PAUSING...

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Include our statement as a link to the parent social media sites..stick to our facts/statement and not typically engage in dialogue

Identify situations and/or criteria where a district response may be needed.

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Monitor it...what are people saying....how is it changing?

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Should be monitored, but not necessarily respond to as it would be non-stop and take our energy away from the situation at hand.

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Should be monitored, but not necessarily respond to as it would be non-stop and take our energy away from the situation at hand.