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In conclusion, our music video used all the basic conventions from the wide range of shots to the special effects.We also followed the grim conventions but challenged them on multiple occasions to create a unique music video.

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The special effects used in the clips are part of the editing in camera work of Andrew Goodwins theory. The editing in our clip helped put across the idea of our music video which was Castelano was a prominent figure in his location. This made the audience be more visually appealing which was all accomplished through special effects such as flickers.

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We used the concept of other music videos such as artists not just miming and using some physical objects like phones and doing natural movements aswell. This is why we made our artist interact phone booths and other atmospheres to show that theres more than just miming within the song.

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In this camera shot we used an establishing shot which helped give the audience an idea of the location and how our artist interacts with it . The relates to Andrew Goodwins technical aspects of music videos as it is a camera shot. The long shot creates a sense relativity of location and background to the artist.

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Obvious editing is when you use special effects to break down the music video. Obvious editing helps the audience familiarize with the genre.

An example of obvious editing is the swift transition between the highs and lows which symbolizes our artists transition from the bottom to the top.

Obvious editing is basic convention of all music as shown my Carol Vernallis.

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On the contrary, certain conventions in our music videos challenges the typical aspects of a grime song which generally talk about struggles that the artist experienced in 'the roads' whereas our video showcases fashionable clothes and expensive cars which is hardly seen in the grime genre, which highlights how we've challenged the conventions of the grime genre.

Another way we also challenged the conventions is by filming certain base tracks in luxury places such as the Barbican which is one of the most expensive places in the world. This is used to symbolize the progress our artist has made over the years and how he has escaped the struggles of living on 'the roads.'

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Did we develop or challenge forms and conventions of our music video genre?

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Did we develop or challenge forms and conventions of our music video genre?

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Our music video follows almost all the conventions of grime music as we decided to use the disjuncture section of Andrew Goodwins theory which most grime music video's use.

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"In what ways does your media product use, develop or challenge forms and conventions of real media products"

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The aspects where we chose to follow the codes and conventions of a
grime music video is through the costumes and locations. In a typical grime video the artists are mainly seen wearing dark clothing and known brands such as The North Force and Nike. The dark clothing that we are seen wearing in our music video connotes a mystery and power.

The typical grime video is also seen in dark locations which adds to the overall
atmosphere of the video which is why we chose to film one of our base tracks in a car park and multiple estates. Here are artists are also seen wearing known brands such as and Nike and the north face which is worn by Dave and AJ TRACEY, by wearing the same brands as these well known grime artists; it engraves us in the same light as them. By looking at our music video you can immediately tell it is a grime video.

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