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Rita Ora is a British singer of mainly pop genre.

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George Ezra is an British singer-songwriter of folk rock, blues and roots rock.

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Samuel Smith is an British singer-songwriter who covers multiple genres such as pop, soul and contemporary R&B

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According to YouGov Rita Oras audience demographic is females ages 18- 24 who live in north/west England.

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Sam Smiths audience demographic is females ages 18-24 who mostly live in London .

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George Ezras audience demographic is females ages 18-24 who live central Scotland.