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A push to be self-reliant and self-made

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Government run institutions were being handed over from the public to the private sector

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Walter Peck works for a government organisation and tries to thwart the self-made business

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Ordinary men tries to fight a dark entity that tries to end the world.

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Woman are dependent upon men.

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Dana, a strong and independent woman, needs to be rescued by the Ghostbuster

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US feared that the USSR wanted to destroy democratic and capitalist institutions, meaning an economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state. Therefore, in the movie, being a for-profit business is going against this. So the citizens saw them as heroes.

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-June 1982, purchased by
Coca-Cola
-Hits like "Tootsie," "The Karate Kid," "The Big Chill," and "Ghostbusters."
-Developed "Ghostbusters" under the Hollywood System
-Columbia pictures was a Studio

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The Studio System is a business model that combined studio-owned distribution chains and the different aspects of film production. A single studio operates within a larger Studio System made up of many other corporations which have direct ties to other cinemas and TV companies. Both actors and crew members are contracted with work on these large scale productions.

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A time when it was considered 'trendy' for young people to venture out into the city and enter into professional occupations.

This is just like in Ghostbusters, where the group want to be professional in their occupations of hunting ghosts.

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In 1984, the types of film that were popular included Science-Fiction, Screwball Comedy and Drama. Ghostbusters incorporated all of these and created a film that was received by a wide range of people, making it a very popular film.

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Get Rich, borrow, spend, enjoy

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While the 1970's was marked by activism and government run institutions, the 1980's drew a moral and political line. This was led by President Ronald Reagan and influences the culture of Ghostbusters as it was created in the midst of this revolutionary change in the governments works. This effected the Ghostbusters in the film as they were able to have their own for profit business, although the government in the form of Walter Peck did try to tear them down which is a typically seen action during this time period in history.

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61% of Americans thought America were moving in the right direction. Whereas in the the 1980 only 36% agreed that the country was going in the right direction.

America started feeling good again for the first time since the early1960's

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The dominant mentality of society in 1984 was celebrating self-gratification and a desire for material possessions. This is referenced in pop culture at that time in media such as Madonna's 'Material Woman'.

In Ghostbusters, the actors are portrayed as 'money hungry', and set up a business from monetary gain rather than busting ghosts to help others.

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The original Apple Macintosh personal computer went on sale. This influenced cable TV and video games which became more common among personal lifestyles

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All the protagonists in Ghostbusters were previously featured on SNL (A popular TV show that showcased Comedic actors and was widely known as one of the best 'Dinnertime shows') and were already considered 'Up and Coming Actors', so Ghostbusters essentially already had an 'All-Star Cast', engaging wider viewer reception

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The Cold War created geopolitical tension between America and Russia after the World War II, which ended in 1991 when the Soviet Union collapse

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-Privately financed with large backing from companies
-The films made reflect contemporary themes, agendas, and the values of society at the time
-The cost and complexity of filmmaking created a factory-orientated approach to filmmaking as it centralises production, management, divisions of labour, and standardises production, film style, product type, cost efficiency, production values and cultivation of a brand name

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In the 1980's it is estimated that three million immigrants came to America

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The Popularity of the modern Hollywood Blockbuster film format in the 80s

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The Popularity of the modern Hollywood Blockbuster film format in the 80s

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High-concept films are films with cinematic plots that could be summarized in 25 words or less, which makes them easily marketable and understandable to the public. In order to make the film more appealing, demographic research was undertaken before and after the creation of films.

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It was common for women to hold executive and administrative position. However, there was still a distinct amount of women who still worked in low-pay jobs.

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A man's job is to earn money; a woman's job is to look after the home and family. Both man and woman should contribute to the household income. Working is considered ' a man's job' Although women began to hold more executive jobs, men were still ones constructing and doing more physical labor. E.g. The Ghostbusters were all male, the secretary is a female.

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-Columbia only gave Ghostbusters a low budget, creating infighting about how best to spend the money, but the budget itself was very high for a comedy
-Ghostbusters has a relatively simple storyline, due to the popularity of Hollywood Blockbusters

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'Man of the house'
hard time dealing with the fact that women were capable of holding higher positions
Man still didnt see woman as equal
E.g. Peter always played with girls and he viewed them as objects.

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-"The films made reflect contemporary themes, agendas, and the values of society at the time" An example of a theme that is reflected in the film is wealth. Get rich, borrow, spend, and enjoy are five words commonly used to summarize the 1980s, and relate to the theme of wealth and money.