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1. Are you a student?
2. Are you male or female?
3. Do you shop at Zara? If no, why not?
4. Would you be interested in a student card at Zara?
5. Do you often use student discounts? (Unidays and NUS)

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To see if it would increase sales.
To attract new customers with the promotion.

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Survey in person
Give reward once completed. (e.g. food or more discount)

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18 - 35
Predominantly female
Signed up Members

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Would you be entitle to a Zara Student discount card?

How often do you buy new clothes?

Would the discount card interest you?

Do you prefer shopping online or in store ?

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Heavily promoted through Freshers, continued through out the student year.
Online- always on their website.

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Promoted online, for example, social media or email.
In streets, people handing out cards of leaflets.
In the shop, posters/flyers promoting the card.

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Start of student year (term time).

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In student cities which also have Zara's
Online

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Promotion, brings in more business and rewards loyal customers. This will bring in more revenue and allows them to see trends in sales.

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Students aged between 16-25 who have a passion for fashion .

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DEPENDANT ON TECHNIQUE:
- DIGITAL SURVEYS 1-3 MONTHS
-HANDOUT SURVEYS 1 MONTH

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MAIN SHOPPING SEASON

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STUDENTS AND POST GRADS (16-25)
FEMALE/MALE

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- HELP KNOW HOW TO TARGET STUDENTS AND WHAT WOULD ATTRACT THEM.
- HELP BOOST SALES AND TO ATTRACT NEW CUSTOMERS WITH THE PROMOTION.
- HELP THE COMPANY TO KNOW THE STUDENTS INTERESTS

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How would the results help you make a decision?

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How would the results help you make a decision?

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If there is not a high enough demand amongst the target audience being surveyed then the student discount would not be worthwhile. However, if the people in the age bracket of 16 to 25 value student discount and also use the Zara store then the discount policy would boost profit.

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1.Are you entitled to a student discount?
2. How often do you shop in Zara?
3. What is your average spend per shop?
4. Would you be interested in a student card?
5. Do you currently use student discounts?

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University Towns in store
Online (through email)

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Hold meetings with staff to help inform decisions

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A CITY CENTRE WITH A MAJORITY OF STUDENTS AND ONE THAT CURRENTLY HAS A ZARA STORE

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Q1 ARE YOU A STUDENT?
Q2) ARE YOU MALE OR FEMALE?
Q3) DO YOU SHOP AT ZARA AND IF SO HOW OFTEN?
Q4) DO YOU PREFER TO SHOP ONLINE OR IN STORE?
Q5) DO YOU USE STUDENT DISCOUNTS OFTEN?

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ONLINE SURVEY - THROUGH SOCIAL MEDIA SUCH AS TWITTER
LEAFLETS - POST TO STUDENT ACCOMMODATION AND ON THE STREET
ON THEIR WEBSITE - SURVEY FOR STUDENTS
TECHNIQUE: OFFER A PRIZE TO ENCOURAGE PEOPLE. E.G FIFTY POUND WIN OR FREE FOOD

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Predominantly Female
Aged 16-25
Signed up Members

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Online surveys through email
Online popup surveys
Links to survey on back of receipt

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To target the correct audience
To increase the profit of the business.