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Strawberry Cake, one slice: 17 RMB

Fruit juice (apple, orange, lemon, watermelon): 20 RMB

Sandwich: 22 RMB

Salad: 30 RMB

Hot chocolate: 17 RMB

Scone: 14 RMB

Coffee (all kinds): 23 RMB

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Students waiting for parents and parents waiting for kids

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Students waiting for parents and parents waiting for kids

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Our cafe is a quiet space for students and parents waiting for their children. Our cafe is special since it has a wide variety of caffeine-free drinks for students. We also sell cakes and  foods

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Our cafe is a quiet space for students and parents waiting for their children. Our cafe is special since it has a wide variety of caffeine-free drinks for students. We also sell cakes and  foods

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1. Coffee Shop Identity

☐ Choose a final name for your coffee shop.

☐ Write a short description (2–3 sentences) explaining what makes your coffee shop special.

☐ Identify your theme or concept (e.g., eco-friendly, anime, book café, pet café, student study space, luxury café, etc.).

☐ Write your slogan (a catchy phrase that represents your brand).

2. Target Market

☐ Decide who your main customers are (e.g., students, families, office workers, travelers).

☐ Explain why your café appeals to this group.

☐ Describe what kind of atmosphere they would enjoy (quiet, fun, relaxing, stylish, etc.).

3. Menu Development

☐ Create a menu draft with at least:

4–6 drinks

2–3 food or snack items

☐ Choose your signature item (the most special or popular product).

☐ Add estimated prices (based on what you saw at the mall).

4. Visual & Design Ideas

☐ Brainstorm what your shop will look and feel like:

Colors

Furniture style

Music / lighting

Layout (rough sketch or notes)

☐ Note what makes your location good (foot traffic, nearby shops, type of customers).

5. Marketing Plan

☐ List 2–3 ways to attract customers (social media, posters, special events, discounts, etc.).

☐ Write a short advertising message or sample social media post.

6. Team Roles & Collaboration

☐ Confirm who is taking each role:

Manager

Designer

Chef / Menu Creator

Marketing Director

☐ Write down what each person will focus on before next class.