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Customer relations systems continued - Reservations system

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Customer relations systems continued - Reservations system

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Opentable: It is an online real-time restaurant reservation service. It is used in the front of house which helps to run efficiently the floor, increasing the number of covers by making the most of the number of turning tables, and maximising profits. With this system, the Bluebird company also use the menu engineering service to make their menus (food and drinks menu) more attractive and profitable using the visual and psychology people’s mind. The Opentable system is also related to Customer Relation Management CRM and POS applications, with this software the bluebird staff can process the orders, bookings and payments directly from their tablet.

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Bluebird Chelsea is part of the D&D London luxury restaurant, bar and hotel group. It was founded by Des Gunewardena and David Loewi (Hence the D and D) in 2006, after buying out Conran restaurants, which itself was established in 1991.These are primarily based within London, although the company has expanded recently with venues in Paris, New York and Tokyo. Today D&D  London owns and operates 35 restaurants, one with a Michelin Star, and an award-winning hotel. It has also been recognised as a leading business in caring for the environment and is currently the SRA’s Sustainable Large Restaurant Group of the Year. Additionally D&D has aggregate revenues of over £100m p.a. and employs over 2,000 staff.

Bluebird Chelsea is a London landmark, a gleaming Art Deco icon on the King’s Road. It consists of a relaxed style Café & Courtyard on the ground floor and as well as a more, new refurbished Restaurant & Bar on the first floor for more formal occasions.

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Epos System: at the Bluebird café: The EPOS system is called Quadranet. The Quadranet system is integrated to Customer Relation Management, Opentable system, and F&B shop. The system provides to sales and marketing a trustful database, keeps in memory members and loyal clients, therefore a membership and loyalty scheme. Also, detailed client information can be recorded on the system, data field, comprehensive associated member details including card and issues details.

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Revenue management systems - Fourth Hospitality:

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Revenue management systems - Fourth Hospitality:

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Fourth Hospitality can look at many different aspects of the business but for the Bluebird café and restaurant it focuses on employee payroll and procurement.

Fourth Hospitality’s payroll management software (PMS) gives bluebird an HMRC-accredited cloud based system and is part of their workforce planning solutions systems. The main features of the PMS is that it gives bluebird a flexible and secure payroll system which can be used for multiple employments, varying pay rates and staff turnover, it can also take care of pensions. It uses customisable spreadsheets, importing capabilities as well as combining with BACS and finance systems to provide ease of payment and can serve multiple PAYE companies.

In providing procurement for bluebird Fourth Hospitality gives it many key components to increase efficiency, which ultimately increases profitability. They do this by giving real-time visibility and control of spend from supplier products as well as price lists. Also the system produces analytical reports showing spend and highlighting areas that can push greater profitability.

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Security System:

1.     Quadranet: The Bluebird restaurant uses the Quadranet System as a door security and control. This system provides a report to the central system giving information of people in the building and time. Therefore, it is a safety way to manage the people’s circulation in the building. This System is also linked to live check-in system, EPOS, payments, tills and point sales, optimising in-session management.

2.     Biometric System: The biometric clock in The Bluebird restaurant uses this scanner system to collect employee’s fingerprint, and it is also centralised with the tills updating the check-in, optimising in-session management through live check-in system also helps with reports payments, tills, and others.

3.     Securico CCTV security system: The company has CCTV security system to protect employees, premises and customers.  They also have available remote camera monitoring, through this system they have easy access to their security camera live from remotely over the internet.

4.     Building Management System:  It is a computer-based control monitoring and regulating mechanical and electrical equipment such as ventilation, lighting (Illumination), temperature (Heating, ventilation and air-conditioning) and power systems (Electric power control), fire alarm control, security and observation, lifts, closed circuit inspection and others. The maintenance is done through automated maintenance scheduling.

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Customer relationship management system (CRM) - Sage CRM System 

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Customer relationship management system (CRM) - Sage CRM System 

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Sage’s CRM software is used for all the Customer related management needs, It supports the entire contact base in one place and also tracks to the point of sale. The system also is able to record key details about regular customers, thus assisting in developing and building rewarding customer relationships. It is also excellent for organisations such as bluebird which have multiple sites as it avoids duplication of work by storing records in a central database.
All of this, as well as being able to have accesses of CRM on the go using dedicated apps for iPhone, Android as well as Windows 8, makes the Sage CRM system an integral part to the Bluebirds restaurant as well as in its sustained success.

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1.    To focus on marketing to millennials travellers (those between 20-35 years old) as a great potential client in 2017.

2.    A personalised service trough technology to millennials, 3 out of 4 travellers had confirmed that smartphones are important in taken final decisions and searching places where to go and eat.

3.    1 out of 3 of travellers have stated that they use their tablet or phones more during the journey than they do at home.

4.    Take advantage of fast pay with smartphones and contact less cards. It will deliver a fast service and increase production through the turntables system.

5.    Chasing customer via online through promotions, enhance their products and service.

6.    Real-time marketing through personalised emails, and real time answer to social media comments. This increases customer relations for longer as well as increases the return of the customer.

7.    To be benefited of social medias, Google business listings, email marketing and others. It is important because more than 50% of consumers worldwide only made a purchase based on an online recommendation.

8. To potentially use a number of different systems for reservations to increase table bookings.

9. To use one systems company such as 4th hospitality for things such as there finances, customer relations management and procurement, doing this will help them become more streamlined and efficient from the back of house through to front of house.