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Our group created a teaser trailer during the production of our sequence. This engaged our audience as it gave them a preview of what the film will be like and what it will be about. It helped to get them excited for what is to come.

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Here is a teaser trailer i have made in order to get a response from the audience. Complete the survey below! https://www.surveymonkey.co.uk/r/VXGMJM8

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When marketing 'The Blairwitch Project', Lionsgate were very creative in how they engaged their audience. The movie's official website included fake police reportings as well as staged interviews in order to keep the audience uncertain whether or not the film was genuine. During the Sundance Film Festival, flyers were handed out with reports of "missing students", asking viewers to come forward with any information they had. This engaged the audience as it convinced them that the film may have some elements of reality in it.

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In order to attract our audience, during the production of the film our group created a twitter account on which we posted pictures of ourselves whilst filming.
This helped to engage our audience in the actual product by enabling them to share and talk about it with their friends.

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The distribution company for our film would also distribute our film digitally online via apps like Vimeo. This would attract our target audience as they would be able to consume our film online and through digital downloads.

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Our distributor would go for a restricted local release with the premiere and theatrical release at a local art house cinema. This is because our film is independent and so it wouldn't be distributed by a mainstream company with a national release.

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An already existing distribution company which might be similar to our own is Lionsgate Films. This is because they are well known for distributing low budget thriller/horror films such as The Blair Witch Project or American Psycho.

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When choosing a distribution company for our film, we decided to create our own small independent distributor which specialises in distributing small independent films like our own.