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-HeatGear when it's hot
-ColdGear when it's cold
-AllSeasonGear between the extremes

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Why Under Armour can provide  a wider range of branded products to it customer 

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Why Under Armour can provide  a wider range of branded products to it customer 

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By leveraging it's licensing partners..

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>Only have 8 suppliers
>relative small in size and financial strength compare to competitor

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What are the strengths = innovation, broad product portfolio, financial stability

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What are the strengths = innovation, broad product portfolio, financial stability

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What are the threats=high labor cost, fluctuating petroleum cost, low barriers to entry

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Heat gear when it's hot
Cold gear when it's cold
All season

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How Under Anmour stopped other companys to entry the market?

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How Under Anmour stopped other companys to entry the market?

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- Under Anmour operates in a highly competitive industry in which the dominant players have a significant breadth of market, making it difficult for any new company to find an entry point

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The expansion of Under Armour's product lines, such as TurfGear, AllseasonGear, and StreetGear

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What is the strategic challenges=Effective management of its rapid growth and competition from major rivals such as NIKE and Adidas

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What is the strategic challenges=Effective management of its rapid growth and competition from major rivals such as NIKE and Adidas

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When under Armour achieved national recognition

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When under Armour achieved national recognition

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-In the late 1990s

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- 13 countries，including United Kingdom，Germany and France...

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what is the management style under Armour？

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what is the management style under Armour？

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- a unique team-driven style

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Apparel, footwear, accessories

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What is their goal=to be a leading developer, marketer, and distributor of brand performance products

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What is their goal=to be a leading developer, marketer, and distributor of brand performance products

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Where is their headquarters=in the US(Baltimore,Marryland), European headquarters in the Netherlands and support office in Hong Kong and Guangzhou, China

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1. Who are the founder Under Armour? - Kevin Plank.
2. What are the product category of Under Armour? - Apparel, footwear, accessories and licensed products.
3. Why Kevin Plank create Under Amour is when he as a football player wish to had an undershirt that would help control the tempetature of his body dring a work out and not just get soggy as it soaked up his sweat.
4. How he achieve the company's vision of becoming the world's leader of athletic apparel brand? -attains physical differentiation through the value chain activities of technological development and procurement.
5. When is the first product launched? -year 1996
6. Where is the widest geographic area which ahieve the higher sales in 2010 ? - north america

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1. Who is the founder of Under Armour? Kelvin Plank
2. When do Under Armour founded?
It begin in 1996,when the former university of Maryland football player wished he had an undershirt.
3. Who is the major competitors ? Nike, Adidas, Columbia Sportswear, SportHill

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Who are the competitors= Nike, adidas, Columbia, sporthill

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Who are the competitors= Nike, adidas, Columbia, sporthill

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Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel.[3] Under Armour began offering footwear in 2006.

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Founder of Under Armour> Kevin Plank
When they started the business ?
1996
What are they main business function?
Making superior t shirt
What are the goal of Under Armour want to achieve?
to be a leading developer,marketer and distributor o branded performance product
How does the product being offered to market?
Through the company's website and catalog, retailers and company store
Which is the most effective method that Plank believed?
Word-of-mouth advertising
How many product segment does under Armour have?
Apparel,footwear,accessories and license products