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This is the music video the single which is displayed on the front cover. The main colours in the digipak are: Pale brown, Red and Blue.

This links to the colours in the music video:
Background colour matches the colour of the plane wall
The red colour matches with the uniform hats and plane chairs
The blue colour matches the uniform

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The theme of this digipak - ScratchBook

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The inside of the digipak creates the idea of a scratch book. This connotes everything that the artist remembers which relates to the song has been stuck on the inside cover. The inside has a pocket which contains an information booklet for the audience. The style is consistent through-out the digipak.

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The overall design reflects on the singers 'bubbly' personality. The design of a digipak can also incorporate aspects about the artists personality instead of just their appearance

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The cover of the CD follows the same design as the front cover. The design consists of shapes with a 'cut out' outline. The shapes consist of the artist herself, triangles and playful toys. The artist name, album name and institution details appear on the CD cover. The pale brown background colour has still been displayed which keeps the designed through-out the digipak consistent.

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The tracklist font and colour is the same as the album name. This is a convention to have the same font because it helps establish the branding of the artist.

The track list layout is in the centre which is a simple but also bold appearance.
The institutional details are positioned at the bottom of the cover. The font colour is the same however the font style is different.

The barcode is positioned at the top right hand side of the back cover, this is for purchasing purposes.

The pale brown background colour is matching the front cover background. This keeps the branding of the digipak consistent.

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This is a british artist. Her music genre is indie pop/ rock.

The front cover of the digipak reveals the playful personality of the artist.

The front cover is made of segments of shapes and the arms of Kate Nash. The shape of a love heart is repeated, this connotes that the artist has songs which consists of romance and love. This is a generic convention within this genre.

The font is in a child handwriting style, the first letter of the name is capitalised. The rest is in lower case. The Artists name is bold and the letters follow the same curved pattern as the shapes. This presents it as creative and visually interesting.

It is a convention that the album name is below the artist name. ' My Best Friend Is You' the fonts layout is simple in the bottom right hand side of the cover. The font colour is the same as the artist name. The amount of colours is not confusing as the range has been kept to a minimal.

The hit single which the artist has had high recognition for 'DO-WAH-DOO' is on a bright yellow sticker to grab the attention of the audience. The font style is the same as the album name and the colour is constant with all the text.