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"My name is" by Eminem is an example of influence of commercials. In the music video, Eminem opens with him featuring in a television show with a family watching him. This allowed him to base the music video around him and also make a show of it. This music video references host shows and advertisement programmes dating to the 90's. The television scenes relate to the lyrics and link the video to the song. I think that this also shows what the technology was like in that decade.

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Eminem - My Name Is (Official Music Video)

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The music video style parody is a music video that makes fun of an original music video. A lot of people on Youtube make these types of videos. Someone that is well known for this is Bart Baker. He shoots and writes music videos that just mock singers/rappers.
Another example of parody is when music videos take on the idea of films or television. For example, Jaden Smith's song 'Scarface' shows aspects of that film. Just a like this, 'Gangsters paradise' use extracts and ideas from the film 'Godfather' and ect. The music video starts with a woman walking through a corridor in a police like station and progress in talking to an officer. The music video does have a story line which could mean it is narrative but it does reference to gangster movies. I find that this is really impacting as people can relate to the video as they may like these kind of films.

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As I walk through the valley of the shadow of death I take a look at my life And realize there's nothing left 'Cause I've been brassing and laughing so long That even my momma thinks that my mind has gone But I ain't never crossed a man that didn't

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Surreal music videos are ideas ad creations that are made up from pure imagination. These ideas are of things that wouldn't happen in real life. A great example of this is Coldplay's ' Up and Up '. I think that this is a great music video as it features a lot of surreal ideas. The ideas in this music video are of just strange happenings such as flying whales, gigantic people, huge flowers and much more! They link with the video via a shot of the lead singer laying on the floor just imagining wild and whacky ideas. This music video is thanks to the advancement in editing software and also green screen.
The way it has been created is with layers onto of layers duh as the green screen footage layered on top of a background layer.

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Impressionist music videos cover a vast amount of strange and crazy shots. They are very arty and also abstract. I think that it is a good way to progress in making a narrative music video. This is one of my favourite styles as i like camera angles, transitions and cuts. I feel that it is very effective as well.
Whilst it is easy to make look good, it is hard to come up with ideas and shots for this concept. ' Still Brazy ' has various examples of this and that is why i like this music video. There are spinning shots, creative cuts/transitions and also nice and simple backgrounds. I find that the white background helps bring out the unique colours that they dress in that are bright and look good.
Other videos with this style implemented are ' Doubt It ' by Kyle and also 2 of Jaden Smiths songs i have mentioned before; ' Scarface ' and ' Like This '.

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YG's sophomore album STILL BRAZY Available Now! http://smarturl.it/StillBrazy iTunes: http://smarturl.it/iStillBrazy Google: http://smarturl.it/gStillBrazy Amazon: http://smarturl.it/aStillBrazy Stream On, Spotify:http://smarturl.it/sStillBrazy Tidal: http://smarturl.it/tStillBrazy Apple Music: http://smarturl.it/xStillBrazy More From YG: http://4hunnid.com http://twitter.com/YG http://instagram.com/YG http://facebook.com/4HUNNID Music video by YG performing Still Brazy. (C) 2016 Def Jam Recordings, a division of UMG Recordings, Inc. http://vevo.ly/YSdGCT

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A narrative music video is a music video where there is a story line that is almost a short movie. Drake usually tends to make music videos like this as his songs usually contain love lyrics and these types of music videos are good ways to represent this. "Hold on," is a great example of narrative music videos.
Prior to the music, there is an introduction to the characters that are involved with the song. They keep making an appearance through out the music video due to the lack of miming/singing footage. As there are hardly any of the singing clips, there is a hard impacting story line of going to rescue his girlfriend. By including these characters, he can create this story line to change up the way his music videos are regularly portrayed.

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Drake - Hold On, We’re Going Home ft. Majid Jordan

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Interpretative music videos are music videos in which link the lyrics to actions or scenarios.
In "Watch Me," the music video is based around the lyrics which are just dance moves. When the artist say "watch me whip," it cuts to somebody whipping.
There are also other examples of this which Katy Perry enjoys to use especially in firework as every time she says "firework" a firework graphic comes onto the screen.

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Silentó - Watch Me (Whip/Nae Nae) (Official)

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Live footage is a type of music video. Personally, I don't like them as i feel like sometimes they use the raw audio where as, although it doesn't match the footage, I think that the pre-recorded audio is more satisfying. By using raw footage, It allows the musician to show off how their concerts are which could act as a part of advertisement for them.
Older videos tend to have this aspect as it was easier to edit and the fact that the kind of videos we have today were not the way people thought back in the day.

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Peter Gabriel - Sledge Hammer is a great example of animation in music videos. The whole video is basically based upon animation. I found this on another compilation of animated music videos. I think that animation in music videos really helps appeal the song to children or adults depending how the animation is created. I think this is a god way how to find a target audience and push it towards them and make it clear who it is for.
In this music video, Gabriel uses multiple different kinds of animation. They would include stop motion, clay sculpting and even real life animation. He doesn't seem to include the traditional drawing animation where as some people tend to do this as it seems to be a guide line to what animation entails. He also didn't use rotoscoping in which is when you would draw on the tape itself. This was used by a band named Ah, Ha and turned out very well. The music video it is used in is called ' Take on me '. I really like this but as i said earlier on in this piece of writing, technology has moved on so far that you can now do this on editing software including adobe premiere pro.

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Peter Gabriel - Sledgehammer (HD version)

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Task 4 - Chroma Key          aka. Green Screen

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Task 4 - Chroma Key          aka. Green Screen

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Chroma key helps music videos create situations in which may not be possible in real life. This could enable literally anything such as flying through space. A poor example of this technique is by Kanye West in the music video Bound 2. I found this on a video showcasing poor green screen affects. In this music video he places himself in the foreground with a majestic mountain range in the background. You can tell it is green-screened due to the colour/lighting on him compared to the background.
The technology behind green screens has changed drastically in the past 50 years or so when it first was used. The easy-ness of placing film on the green screens have became automatic where as it would ave been very challenging back then. I also think they look slicker and neater than in older videos when it would have looked a bit rugged.

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Camera angles in music videos allow you to create depth, detail colour and lines in the music video. I thoroughly like the angles in the song Jaden Smith - Scarface. This is due to the uniqueness of them in which  show off his clothes. He has also used them to transition from a dark room to an outside shot rather well.

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Jaden Smith - Scarface (Official Music Video)

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Nostalgic Jams - Making you feel nostalgic. " Facebook: https://facebook.com/nostalgicjams " Twitter: https://twitter.com/nostalgicjams " Instagram: https://instagram.com/nostalgicjams " SoundCloud: https://soundcloud.com/nostalgicjams ✖ Follow Jaden Smith https://twitter.com/officialjaden https://instagram.com/christiaingrey https://facebook.com/officialjaden ✖ Produced by Daniel D'artiste https://soundcloud.com/danieldartiste https://twitter.com/danieldartiste http://instagram.com/danieldartiste ✖ Music Video by 490tx (Moisés Arias) http://www.490tx.com http://vimeo.com/user9363520 http://instagram.com/490tx All credits go to: Jaden Smith, 490tx (Moisés Arias) and Daniel D'artiste This is the first track off of "This Is The Album" music project, featuring Jaden Smith.

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Camera movements can be made with any type of equipment. The technique was mainly used in the 90-00's as it was a trend. I find that it has now came back with appearances in a lot of rap misc videos. In the music video of Keith Ape - It G Ma , There are a lot of camera movements as it creates the impression you are with him dancing around/vibing with him. The sways in my opinion make it so much better when listening to the song and it makes me want to sway in real life ( outside of the video ).

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Keith Ape - 잊지마 (It G Ma) (feat. JayAllDay, Loota, Okasian & Kohh) [Official Video]

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Scream and shout is a song who is written by will-i-am and uses a ton of multi-image. Most of this song is made up from the technique. I think that this is due to he trend at the time. I think that this is such a good technique to use as it is able to fill the whole screen whilst adding a lot of detail.

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will.i.am - Scream & Shout ft. Britney Spears

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Lip syncing is a good way to produce one take music videos; a music video that has only one piece of footage. A great example of this is Futuristic - King Speech. This is a music video of him dancing and playing around. This not only entertains the audience but there is slightly less editing. For him to do this and be on time, they had the song playing in the background. This kept him from also saying the wrong lyrics which would have made them start over again.

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Futuristic - King Speech #OneTake (Queen's Speech Remix)

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When cutting to the beat, you give the music a bit more depth. It really helps the beat drop if using it in that situation. A music video that is good for this technique is Anime - Caroline. This song has a lot of bass and drops in which the cuts make a significant difference and in my opinion makes the song so much more harder.

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Task 1: Purposes of Music Video : Unit 4 (1.1) CL

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Task 1: Purposes of Music Video : Unit 4 (1.1) CL

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I feel that the difference between rap and pop is a good contrast for this task. I think that the songs i chose show how well the implement of Synergy works with music videos and films.

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I made this mood board to help me understand the reasons behind music videos. This includes information about genres, iconic videos and income/advertisement information. I think that this will help me benefit during thee length of this course.

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Task 2: History of Music
Videos : Unit 4 (1.1 and 1.2) CL 

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Task 2: History of Music
Videos : Unit 4 (1.1 and 1.2) CL 

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This document contains research of how the decades of music videos worked and how they impacted the music videos we have today.

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Task 5: Mind Mapping Ideas
: Unit  4 (2.1) Unit 6 (2.1) DM 

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Task 5: Mind Mapping Ideas
: Unit  4 (2.1) Unit 6 (2.1) DM 

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Editor:
An editor is a job role which works in hand with the producer.
This job is in charge of merging the clips/footage together that is captured by the camera man.
An editor tht I look up to is my uncle. He edits television programmes and I like the style he portrays. I think that when it comes down to it, I will want to use that style in my editing.

Camera man:
The camera man is a job role that works in hand with the director. This is the job that is responsible for filming footage for the project you are working on.
A famous camera man that I like is James wong howe. I really like that he was an aspiring camera man.

Director:
Directors are the people who direct, hence the name. They are in charge of a specific department and they usually talk with the camera man and who ever is on set such as performers.
A director that really enjoy is stephen speilberg as he is one ofthe  greatest. I really like his style and ideas that he implements into his work.

Producer:
A producer is in charge of the production. This would be a person who communicates with the editors. I really like that they can help the editor as sometimes it is hard to constantly mold the video to how you are asked to along with creative and specific techniques.
I really like the producer George Lucas. Is is questionably one of the best producers there are at this moment in time.

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Task 7: Production Meetings
: Unit 6 (1.2 & 2.1) DM & CL 

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Task 7: Production Meetings
: Unit 6 (1.2 & 2.1) DM & CL 

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Task 8: Pre-Production Unit
4 (2.2) & Unit 6 (3.1) DM 

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Task 8: Pre-Production Unit
4 (2.2) & Unit 6 (3.1) DM 

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Task 9: Production : Unit 6
(3.1) CL, DM & DJ 

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Task 9: Production : Unit 6
(3.1) CL, DM & DJ 

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Task 10: Post-Production
& Screening : Unit 6 (3.1) DJ, CL & DM  

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Task 10: Post-Production
& Screening : Unit 6 (3.1) DJ, CL & DM  

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  Task  11:
  Visual Diary: Unit 4  (2.2 ) and Unit 6
  (3.2) CL & DM 
  
 

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  Task  11:
  Visual Diary: Unit 4  (2.2 ) and Unit 6
  (3.2) CL & DM 
  
 