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Self Chilling Energy Drink (NEW & IMPROVED)

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Self Chilling Energy Drink (NEW & IMPROVED)

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What's different: If you've ever wanted something cold while you're on the go, a self-chilling energy drink is what you need. This product can stay refrigerated without an a actual refrigerator or cooler in sight.
Form Utility: At the bottom of the drink you'll notice a black button; that button is used to cool the drink when pressed.
Possession Utility: You can buy this product online, or in stores using cash, credit, or debit.
Place Utility: You would find this product in gas stations or grocery stores.
Time Utility: This would be available all year, bu more abundant in the Summer and Spring time when the climate is hotter.
Information Utility: This product would be advertised through ads, commercials, and billboards.
Reasons For innovating: The inventor, Mitchell Joseph, wanted to create a beer that could chill itself. He wanted to be able to relax while his drink gets colder by the minute. He saw a problem of waiting about 20 minutes for a cold drink and decided to act on it.
Demographics:
Ages 18-45
people who don't get enough sleep
Athletes
Psychograhics:
Determined
Wants more energy for the day

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Flash Drive File Display (NEW & IMPROVED)

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Flash Drive File Display (NEW & IMPROVED)

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This flash drive can show you your documents before you pull it up on your computer monitor and saves time during a presentation.
Form Utility: the added screen helps you see what document that is saved on the drive you are pulling up or opening.
Possession Utility: You may buy this product by credit, debit, or cash, and even online.
Place Utility: You would find this product at stores such as Office Depot.
Time Utility: This product will be available all year long, but would be most abundant during " Back to School" season.
Information Utility: Advertisement through ads, commercials on TV, and billboards.
Reasons For Innovating: I think that the reason that they remade this product was for better and easier use. People sometimes lose files and have to dig through files on the desktop or laptop. This new product saves time, while easily and sufficiently keeping up with your documents.
Demographics:
Ages 10 & Up
Male and Female
All races
Psychographics:
Hard working
Organized

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What's different?: The flat extension cord, as you can see,  is flat and more sufficient for tight spaces
Form Utility: The product is more flexible and is easy to fit in tight spaces thanks to its lean structure. It can also slide through spaces because of its smooth texture
Possession Utility: You can buy this product online or in stores with debit , credit, or cash.
Place Utility: this product can be found in appliance stores or sections in a store, and electric stores.
Time Utility: this product is sold all year round.
Information Utility: this product will be advertised through ads, commercials, and billboards.
Reasons for innovating: I believe the reason for the upgrade of this product is for more sufficient energy flow. The wires are spread across the cord and the electrons are more spread out making it easier to transmit electricity through smaller spaces. This product provides more sufficient electricity flow and you can take it on the go.
Demographics:
Ages 12 & Up
Male and Female
All races
Psychographics:
Time saver
Likes to try new things

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Trap the Cap Bottle Opener (NEW & IMPROVED)

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Trap the Cap Bottle Opener (NEW & IMPROVED)

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What's different: This bottle opener eliminates the factor of the bottle cap popping off after you open the bottle, instead it holds or "traps" the bottle cap, hence its name.
Form Utility: The style of the product is somewhat the same as you can see (picture below), but the structure of the mouth of the utensil that opens the can curves in a little so it can hold the cap after you pop it off.
Possession Utility: You can buy this product online or in stores by using debit, credit, or cash.
Time Utility: This product will be sold all year.
Place Utility: You would find this product in the utensil isle of a grocery store, or in an appliance store.
Information Utility: This product would be seen on billboards, or in ads on the internet.
Reasons for innovating: The reasons for innovating this product is for a cleaner opening of a bottle. It's to solve the problem of the bottle cap flying across the room. Not only could it cause problems for people of old age who may have to go find it, but it could also either hit someone or get eaten by your pet or toddler that likes to venture about.
Demographics:
Ages 21 & Up
Male and Female
People who enjoy alcohol
Psychographics:
Life of the party (very social)
Cleanly

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Serrated Ice Cream Scoop (NEW & IMPROVED)

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Serrated Ice Cream Scoop (NEW & IMPROVED)

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What's different: In the picture (below) you may notice that the head of the ice cream scoop is serrated or jagged-like, that's the improvement, also the handle of the scoop is a lot more comfortable and easy to adjust to.
Form Utility: The serrated structure of the head gives it saw-like properties helping it scoop out ice cream sufficiently and without hassle, and the the handle gives you a firm grip and the rubber makes it comfortable.
Possession Utility: this product is available and purchasable online and in stores with credit, debit, or cash.
Place Utility: You would this product in grocery stores in the frozen section next to the ice cream or in appliance stores.
Time Utility: This product would be available all year but more abundant in the Summer and Spring where the temperature is rising.
Information Utility: the way information on this product will be distributed is by TV commercials, ads, and store advertisement.
Reasons for innovating: The reason for this change in the product was to help scoop ice cream by cutting into it without using more effort than needed. Like when you have to serve ice cream at a birthday party. It can be a pain because most of the time the ice cream is frozen solid and it takes forever to melt. On top of that, even when you use all of your effort, it hurts your arm and hand, and you didn't even scoop enough.
Demographics:
Ages 8 & Up
Male and Female
Sweet tooth
Psychographics:
Sufficient worker (likes to get things done in the easiest way)
Helpful
Likes to try new things