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Although the albums are exceptions to the colour scheme, they still feature the font meaning there is still synergy.

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Even his outfits of choice tend to be in black and white creating a synergistic cross-platform campaign featuring the same font and colour scheme

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Even on his Youtube channel, Calvin Harris features this font. It is also noticeable that with the exception of the album, he tends to feature a black and white colour scheme.

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This font is then seen on merchandise creating a whole identity associated with this font.

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The same font can be seen on his website also creating an association with Calvin Harris when this font is seen.

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'18 months' saw the start of Calvin Harris' font which he has kept ever since. This was seen on his next album 'Motion'.