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Adele's website

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What aspects of the video link to the website?

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What aspects of the video link to the website?

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My website is really similar to the music video, this because I decided to go with the monochrome effect throughout the entire page. I had taken this idea from Adele's official website. Also, my website consists of several pictures of the music video helping it link back to it. My website is simplistic and easy to go through. I'm pleased with this result as it completely links back to the music video, reminding the audience of it and the effect of it. My audience will easily be able to make clear links between the website and the music video itself.

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We needed to focus on other aspects that would link our music video with our ancillary products other then the dream catcher itself. The other aspects we considered were the use of colours, mise-en-scene and costume:

The colours we opted for from the beginning was the normal colouring just like the actual music video, however, after consulting our teachers we had come to terms in turning our music video to the monochrome effect throughout the video to match the storyline and vibe of the artist. This made our music video look simplistic.

The costume of the artist was a important key factor we went through. We opted for a normal teenager look, so our artist was dressed casually and it helped reflect the life of an ordinary teenager. This idea had come from watching the original Beating Heart music video were Ellie Goulding is not wearing anything flashy or revealing but instead easy going clothing. This helps the attention to be focused upon the lyrics and music videos structure which we were aiming for.

Mise-en-scene was another factor that we discussed upon and had already chosen the dream catcher as our main synergy aspect as it fits in to genre of music (synthpop) perfectly. We also needed to consider the locations for our music video that would link with our artists costume choice. This is why we decided to film in city locations to match her costume choice, and it also helps show London's scenery (where our artist is from).

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Comparison with real media products to illustrate use of synergy

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Comparison with real media products to illustrate use of synergy

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Real media products which have influenced my work were the likes of Lana Del Rey's 'Born to Die' cover and Taylor Swift's 'Red' cover. Lana Del Rey's cover was simple, bold and catchy. The synergy of that cover was evidently the colours pastel blue and red, which were repeated in her website as well. Also, Taylor Swift's cover was vibrant and radiant and her synergy was the colour red itself which matched the title. The instant connection which I took from both these covers were placing the antagonist of the music video in the cover as the sole focus. This obviously shows the clear connection between the two, as it portrays the artist itself. I also decided to sort of replicate the the layout of the artists name being above her image just like in Lana Del Rey's cover. Instead of the colours being a monochrome effect which could have been a clear link between the music video and cover, I opted for going with the scenery and choosing images of the artist that relate to the music video.

Furthermore, for the website I had gotten the simplistic idea of it from Adele's official website as I thought it looked appealing and not too vibrant or fancy. I continued with the monochrome effect in the website which helped link back to the music video once again as well. I also decided to add similar image shorts with the same costumes and locations in the music video (this helps make the clear link between the two and also the cover). This gives the audience an idea of the artist and how she is just an ordinary teenager in the music video

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What aspects of the video link with the Digipak?

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What aspects of the video link with the Digipak?

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As stated before, for our synergy we chose to have is a dream catcher. However, while doing my digipak I did not link the dream catcher in it. I believe if I did the target audience could have easily recognised it due to the link of it in the music video. Also, instead of sticking to the monochrome effect like the music video, I opted for the natural colouring in my cover. I wanted to give the audience an idea of how the music video could have looked without the monochrome effect, maybe giving them a different or same insight to the lyrics. I have made some links in my digipak with the music video, this is done via the use of the artists costume and posture which is easily portrayed in the music video.

Furthermore, the front panels link back to the music video through the use of the scenery of the beach. I have opted for this because the beach scenes are one of the base tracks of the videos, and it gives the audience an insight of how it looks. It also relates to the storyline of the music video and the structure, suggesting she is escaping from being destroyed and damaged into the sunset. The sunset suggests she is looking for something happy, peaceful and lovely.

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How did I plan to use synergy in my production pieces?

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How did I plan to use synergy in my production pieces?

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During our planning stages to produce our music video and production pieces, as a group we needed to think of a visual element that would link the promotional video with the ancillary pieces. We decided we wanted a particular object to be the synergy, which would be presented in the narration of the music video. The song we chose is called 'Beating Heart' by Ellie Goulding, and this song explores the idea of escaping and not being destroyed, therefore we decided that our object should be something that represents this idea. This is because it would link with the song and be clear to the audience. The process of choosing this particular object took a lot of research in Ellie Goulding and the genre of the song synthpop/indie pop. After watching the music video several times, we decided that our synergy should be a necklace due to Ellie Goulding having a gold necklace around her neck throughout 'Beating Heart'. However, we did not want it to be exactly similar, so we decided to use a dream catcher. This idea had come to us after coming across an interesting and pretty images of dream catchers, which linked immediately to our initial idea and the storyline of the video. We were not sure as to what we wanted the dream catcher to be, we were debating whether it should be a dream catcher earring or necklace but at the end we ended up turning it into an accessory on the artists backpack.

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Synergy is the interaction and co-operation of two or more organisations, substances, or other agents to produce a finished product. In the music industry, this is mostly shown via the artist, music video and the media products to promote the music video.