# data[].attributes.body
The primary target market consists of PRADA caters to those of a higher class and higher income.

They have products for all genders and target both women and men. The age range for the customers are 18-34.

# data[].attributes.body
H&M targets specifically woman in the lower middle class and working class.

The target market for H&M is for teens and those of a younger age group, up until mid twenties.

These people typically want to keep up with trends and have the new stylish look. H&M takes from the luxury fashion brands, or trending styles, and then offers similar inspired clothing within shops.

This customer will be looking for cheap affordable clothing, but still of good, decent material and up with the current trends.

H&M are very diverse, so many people of different ethnic and racial backgrounds invest into the brand and will purchase from there.

People who like sustainable clothing will also come to invest in H&M soon enough as it is working on being more ethical.

Other customers will come from those that are fans of who they have collaborated with.

# data[].attributes.body
August - September - October - December

Autumn & Winter = AW22 Collection

H&M aren't a luxury brand, and therefore do not have a predicted line, but based on their previous fall collection, the continued thought and production of having a comfortable look and padded clothing will be back. As well as many greens, in replace of the whites and greys, there will be brighter colours, as well as beige colours and shades.

# data[].attributes.body
Feb - June

Spring & Summer = SS22 Collection

Titled a ‘vibrant celebration of individuality’ and absolutely brimming with colour, the line-up sees a series of flowing silhouettes taking centre stage.

With a strong focus on un-ostentatious garments, which still promise to inspire confidence and appeal to both fans of laid-back and luxury aesthetics, the occasionwear styles are perfect for upcoming Eid celebrations, wedding guests or other events.

# data[].attributes.body
August - September - October - December

Autumn & Winter = Womenswear AW22

The designers’ follow-up for fall is a fitted white tank, triangular logo front-and-center, with a narrow just-below-the-knee skirt divided horizontally in different combinations.

# data[].attributes.body
August - September - October - December

Autumn & Winter = Menswear AW22

Models in performatively grandiose outerwear, like big belted leather trenches and poodle fur-trimmed coats, walked a zigzag runway

# data[].attributes.body
Feb - June

Spring & Summer = Women's SS22 Collection, Miuccia Prada and Raf Simons consider ideas of seduction, of the expression of sexuality though clothing

# data[].attributes.body
Feb - June

Spring & Summer = Prada released a preview of their SS22 Menwears Collection, which consisted of an uncanny summer escape vibe video, where an earthly, free and naturistic vibe was emitted

# data[].attributes.body
Strengths
___________

> Mass Distribution and reach
> High customer satisfaction
> Always surging in popularity or being reintroduced into market with trends.
> Multiple stores all over the world

Weaknesses
_____________

> Most of the sales are leather goods
> Unfriendly policy to the environment
> Shorter Heritage than competitors
> Private Company

Opportunity
_____________

> Many followers on social platforms, can have more of an edge than other competitors
> Versatile Products, different range.
> Customer loyalty

Threat
_______

>  Other strong competitors, can be hard to win against other fashion houses
> Lack of being unethical can lead to losing customers
> Leather supplies

# data[].attributes.body
> H&M have their product descriptions more hidden so the customer can see the product easier, and they have theirs more in a nicer font, fitted in with the images after the cover image

# data[].attributes.body
> Prada has short descriptions under their products, but they are more obvious as apposed to H&M

# data[].attributes.body
> The brand was founded by Erling Persson.
> The first store was opened in Västerås, Sweden, 1947. The store was named Hennes, Swedish for “Hers”.
> In 1968, Hennes acquires the Stockholm-based hunting apparel and fishing equipment retailer Mauritz Widforss, and the name is changed to Hennes & Mauritz. This is the start of offering of men’s and also children’s clothing, leading to H&M offering clothes for the entire family.
> There are H&M stores in more than 70 countries.
> They sell homeware, accessories and clothing for women, men, kids and babies.

# data[].attributes.body
> The brand was founded out in Milan, in 1913.
> It was originally founded by Mario Prada (Miuccia's grandfather) and his brother Martino.
> It started as a leather goods shop by the name of Fratelli Prada, which is Italian for Prada Brothers.
> After Miuccia Prada took charge of her grandfather's company in 1978, Prada began to gain more exposure and start to rise up in terms of popularity and sales.
>  Prada specializes in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories

# data[].attributes.body
H&M have a wide range of items and categories regarding what they sell. There isn't one certain product or item they sell that is symbolic to the brand, more so the sustainability and things they stand for and promise to uphold as a brand. They are all about diversity and have clothing for many sizes, body types ect. They as a brand, want EVERYONE to be able to feel happy and be able to wear their clothing or use and buy their products.

# data[].attributes.body
This Handbag is a popular choice among people, as many other bags from Prada are. The brand has always excelled in leather goods, their bags are proven to be durable and of great quality. The bags PRADA sells, symbolises and brings a sense of nostalgia with when Prada first started.

# data[].attributes.body
Strengths
___________

>  Strong and popular online channel
> Trendy and affordable
> Global Presence - One of the largest international fashion retailers
> Wide range of different items available in all stores:- clothing, homeware, shoes, accessories ect.

Weaknesses
_____________

> The online stores are only available in some regions
> Does not own a factory or production plants
> Low quality
> Follows after luxury brands most of the time and cannot really create own trends

Opportunity
_____________

> Many collaborations with luxury designers or other popular companies, very eye-catching for consumers or potential customers.
> Getting more into international markets
> Trying to become more sustainable and also have organic clothing.

Threat
_______

>  Many other competitors
> Always changing styles
> Rising operation costs
> Trade tariffs

# data[].attributes.body
H&M's advertisements are more fun and relaxed, they advertise clothes more than accessories that PRADA does.

# data[].attributes.body
The brand celebrating LGBTQ+

# data[].attributes.body
Their advertisements give off a luxurious vibe themselves which is what makes them different from H&M.

# data[].attributes.body
- how theyre engaging with the customers
- how the show off the product, short brief desc or long? lot of imgs?
- what products they have
- the difference between their aims and goals as a brand
- promotional methods
- difference between manufacturer