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Futurism was a 20th century art movement. The Futurists loved speed, noise, machines, pollution, and cities. It was largely Italian and Russian movement although it also had adherents in other countries.

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Founded in 1917

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A pioneer of modern typography, designer Piet Zwart was influenced by Constructivism and De Stijl. Quote: ...to make beautiful creations for the sake of their aesthetic value will have no social significance tomorrow... . Zwart worked as a designer, typographer, photographer and industrial designer in the Netherlands in the 1920s and 30s.

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During the 1950s and 1960s, David Klein designed and illustrated dozens of posters for Howard Hughes’ Trans World Airlines (TWA). They remain the iconic images of the Jet Set Era.

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He was a very proficient typographer and created the Rotis family of typefaces, which include sans-serif, semi-sans, serif and semi-serif iterations. The typefaces were named after the property where he lived and worked from 1972 until his death in 1991.

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Many posters for the München Olympics.the graphics were developed on a strict grid system, solely used the typeface Univers and were created from a bright palette developed from the colors of the Bavarian countryside.

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Led by designers Josef Müller-Brockmann at the Zurich School of Arts and Krafts and Armin Hofmann at the Basel School of Design, the style favored simplicity, legibility and objectivity.

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Beginning and originating in 1919 Russia, it called a rejection of the idea of autonomous art. The movement was in favour of art as a practice for social purposes. Constrycted posters like this as most of the Russian population were illiterate so needed simplistic but powerful imagery.

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Influened from Lucian Bernhard's, the style led to the reduction of naturalism and emphasis on flat colors and shapes. Anoter influential poster artist is Ludwig Hohwein who used the style as well. It was also very influential in the 1914 propaganda posters during war.

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A brief period dominated my two artists named the Beggastaffs, dedicated to revitalising the art of commercial posters. Seen as the beginners of modern graphic design. The style generally gave posters 3 base colours with black (often clashing for effect), a silhouette and often hand drawn lettering.

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He took a very prominent role in the Art Nouveau movement.

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Secession artists were concerned, above all else, with exploring the possibilities of art outside the confines of academic tradition. They hoped to create a new style that owed nothing to historical influence.

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It began in Britain around 1880 and quickly spread across America and Europe before emerging finally as the Mingei (Folk Crafts) movement in Japan.

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A drawing of Lucian Bernhard’s in 1906 produced a radical change in advertising posters. It was the result of a design contest. On the poster you see two matchsticks and the word Priester on a plain background,emphasizing clarity and simplicity. This style later became known as Plakatstil or Poster Style and Sachplakat.

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Characterised by naturalistic, curvilinear ornament, such as branches, vines, tendrils, and floral patterns. Between 1896 and 1900 Art Nouveau developed into a resolutely eccentric mannerism that dominated the commercial marketplace and using more vibrant colour than the somber hues of the vicrtorian era.

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Posters often included large variation in type size driven more by economy than aesthetics. Elegant typefaces were altered to make them larger and blacker to grab attention. They also began to look back at more intricate details in older artwork to recreate a non-micanical era.

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Poster forLe Matin: Au Pied de léchafaud (At the Foot of the Scaffold) 1893. One of the first to produce posters successfully.