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Deadpool | Trailer [HD] | 20th Century FOX

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Secondary audience is not for the direct target audience.

Secondary audience are people who goes to watch the film for a reason, for example people that are fans of Ryan Reynolds will watch the film because they know his going to cast in the film.

Most of the producers when making a film, they try to put known casts because they know they will have a big fan base and fans would want to watch the film. It is important to have secondary audience because they will give their honest opinion about the film.

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Who created it?
The people who created uses + gratifications where Blumler and katzi.
The 4 different ways where audience can respond to media?Diversion, Indentification, survellance and social interaction
Audience can be distracted by watching deadpool because they wouldn't think of their life on how they living they will just focus on the film.They will get diverted on watching deadpool because you wouldnt think it's real life when watching plus audience can divert from their to day life because they try and escape that feeling by watching good happy film.
Indentify
Audiences watch deadpool because you find out they identify characters like raynold or vanessa and they might want to watch the film. When watching the film they release that the character raynold has got cancer and some audience might find it important.
Social Interraction
Audience can social interact about deadpool because after watching it they will twit about it or tell their friends on how good is the film and telling them about what happens to raynold so that it makes them go watch it. Also the trailer of deadpool it shows at the end it shows the release of the date.
Srvellance
The information they can get about deadpool is the date release and they find out about the cancer that raynold got. The way it ended on hiw ray survived.

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Where the audience disagrees with what the producers of deadpool put out like the characters maybe they dont like a certain character and they dont find it funny.

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The audience will be confused to which one is right.
Negotiated reading is when the other side give their opinion and say it will be good if ray didn't get his face burned and didn't fall in love.

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When the audience agrees with the story of the film, the characters on how the main actor ends up surviving. (For example) In the scene we want ray to win the battle when his fighting the crew.

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Audiences may respond to media texts in different ways, they are classed either s active or passive.For example when audiences agree with everything that deapool story gives.

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It is a passive model where the media can respond in different ways

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Focus group is a group of people that discuss together on a product before its launched to know other people's interests and feedback .

Why would the producers of Deadpool use Focus Groups and test screenings?
Producers of deadpool use focus group so that they get everyone's opinion on it not from one person but from everyone, it-is very important for them because they will want to cover everything thats missing so that when they sell it everyone enjoys it the same way.
Deadpool producers also use test screenings so that they can take out unwanted parts and put the best one for everyone before it is released in order to gauge audience reaction.

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A survey is questions aimed at a specific group of people and can be made by phone, mail, via the internet and even more. A questionnaire is a question with a choice of answers to choose from.

How could the producers of Deadpool use this method to get feedback on their film?
The producers of deadpool use this method because they want to know what audiences like and dislike. They also use this method to make their project better  with improvement.
Where might they distribute the survey?

They might distribute the survey online like on email, on social media like instagram ,twitter and snapchat or youtube advert and facebook, even more just to get everyone's opinion.

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Part1: What was the Worldwide Gross for Deadpool? 

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Part1: What was the Worldwide Gross for Deadpool? 

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The worldwide gross for dead was around 783,112,979 and the budget they spent $58,000,000 which shows they made a lot of money.
why would the producers of Deadpool find this information useful?
Producers will find this information useful because it will help them on what decisions to make whether to make another deadpool (franchise) or stop because its not selling as expected.

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Part 2:Explain how media producers categorise audiences ? 

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Part 2:Explain how media producers categorise audiences ? 

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Media producers categorise audience by asking their Age, Gender, Religion, Race, Sexuality, Education, Occupation, Annual Income, Disposable Income, Current and desired lifestyle, Media Interests, Buying habits or Loyalty to brands.

what demographics and Psycho-graphics are?

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Part2: Who are the target audience for Deadpool?

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Part2: Who are the target audience for Deadpool?

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The target audience for deadpool is mostly for young people around 18 to 20s because it's got a lot of action in it with relationships involve which young adults will be interested in having both scenes in the film.

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Mainstream is a big platform that reaches large audience for example Marvel is a big platform that markets all around the world.

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Niche is a market that is small and it's specialised for particular product needs .

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Part 3: Is deadpool a niche or mainstream film?

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Part 3: Is deadpool a niche or mainstream film?

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Deadpool is a mainstream film because they where going for large audience and Deadpool had a big budget to distribute all around the world.

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What things could appeal to men in this trailer aimed at?

Action could appeal to men because men like a bit of shootings  and it will get them excited because it gives an effect to them. Also humour could appeal to men because they will want to watch something that makes them laugh.
Vanessa might appear to men because they might find her pretty.

What things could appeal to women in this trailer?

When Ryan undresses women might find it appealing because they might see Ryan as this good looking man.

Women that are into other women might find Negasonic appealing because they might see as this amazing good looking girl.

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Positive representation of women in Deadpool.
Vanessa is the victim in the film and men would find it nice to watch a young beautiful women like Vanessa because some might find her attractive.

Also Negasonic Teenage Warhead  looks like she is into girls and audience might like it because they know that deadpool is for everyone whether your male or female and girls that are into females might find the negasonic scenes very amazing and attractive.

Positive representation of women in deadpool is they tried to put all kinds of women straight to gay.�
Negative representation of women in Deadpool.

Women might find Vanessa annoying because  their partner might not like it .

They might find Negasonic a boring character that gives a bad attitude and people would not like it, example of lesbians how they act and audience might find it bad.

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2 step flow is when mass media sends out messages to the opinion leader that they will give their opinion then the people that follow them get influence by their views for example Mark Kermode giving review on deadpool and he says it is funny , watching the film it could get under your skin. you either gonne love it or hate they is few problems on it it's not kick arse because it's got a lot of jokes and he was losing interest but overall he found it a good film.

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Mark Kermode reviews Deadpool. Former Special Forces operative Wade Wilson undergoes an experimental procedure that leaves him with accelerated healing powers. Adopting the superhero mantle Deadpool, he suits up to take on the criminal underworld and rescue the love of his life.

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Hypodermic needle is when people get desensitised by what they see in the media.
It is a passive model because the media messages are injected into the brains of the audience and they don't question.

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Which scenes are controvescial in deadpool?

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Which scenes are controvescial in deadpool?

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Sex scenes in the beginning are controversial because it wont be good for kids when watching and too much bad language so it will make the viewers find it normal to watch. In the film killing is made humorous. Also the scene on the bridge where deadpool says he is going to turn somebody into a shish kebab uses humour during a violent action this could desensitise younger audience .

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Deadpool is a Non Linear because it has a flashback and its not from A to B it doesn't follow direct causality pattern of a film because they the director wanted to make it creative with an effect that will make audience find it different for example when Ryan has cancer and his told by the bad guys that they have a immune system for it and then it shows flashback of him living normal life with vanessa.