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BuzzFeed Unsolved: True Crime is a show that uses rhetoric, as Kenneth Burke defines it, to go against others in its genres to create truly original programming with a more subtle form of persuasion.

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“He contributed the idea of identification to rhetoric; that is, when people share a common substance or properties—citizenship, physical objects or attributes, occupations, friends, common enemies, activities, beliefs, and values—they unite   by sharing a common substance, or in Burke’s term, they become consubstantial, which means of the same substance” (O’Donnell, 2017).

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Ryan Bergara is the creator, producer, and co-host of the show. He believes in ghosts and the paranormal. He also loves a good conspiracy theory. Ryan's quirky tendencies and ability to believe anything continuously draws viewers back to the Unsolved series.

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Always the skeptic, it's Shane's sarcastic approach to the series that keep the more cynical viewers watching. While conspiracy theories and the strange aren't his area of expertise, that doesn't stop him from letting Ryan's mind wonder into the absurd. As someone who likes cold, hard facts, Shane is excited by the history behind the cases Ryan shows him.

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The banter between the co-hosts it what sets this show apart from any and all others. Unlike most crime shows, True Crime actually focuses on the banter between its two hosts in addition to the case at hand. Most of the show's dialogue is debate between the contrasting hosts, creating an unbiased platform with a great deal on humor.

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Best of Banter - Buzzfeed Unsolved (Part 3: True Crime)

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As Ryan explains the details of the Axeman's first murder, Shane stops him to get a clearer understanding of what has happened. This turns into Shane, yet again, taking a sarcastic approach to the crime and mocking the Axeman's name. This transcript format is something shows uses often and has become a trademark of the series. It creates a completely different format that other shows of similar content.

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The two hosts appeal to a younger audience who understand their dynamic of an optimist versus a pessimist. Also with its modern format, casual dialogue, and release online it is a perfect fit for an audience of 18 to 30-year-olds.

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Fans of the show usually identify with one of the two hosts. Believers relate to Ryan and call themselves "Rynosaurs" and skeptics relate to Shane and call themselves "Shaneiacs". Some people identify with both personalities, while some just enjoy the banter.

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The show’s set is a room filled with filing cabinets, missing persons flyers, bulletin boards covered in evidence, a globe, a telephone, and a desk with a lamp and a map on it that Ryan and Shane sit at. The room is dimly lit, creating an uneasy feeling and tense mood.

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In season two, episode one, "The Terrifying Axeman of New Orleans" Ryan and Shane discuss a string of murders in Louisiana in the early 1900s.

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The show often uses a timeline graphic to establish when the crime took place and the sequence of events.

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In the season two premiere, Ryan and Shane walk around the streets of a New Orleans suburb and examine the house and surrounding area of one of the victims. The two saunter around and make jokes in brighter atmosphere than they're normal background.