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In Phillip K. Dicks Ubik, the author introduces live vs. death as a theme and uses it to show that in reality Runciter is the one who is actually alive and everyone else is dead. He shows this theme by giving Joe signs that he is actually alive

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“A scrawled note, In handwriting familiar to him, and to Joe. He lifted it out and together they both read it.” pg: 118

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This shows that Runicter was still alive because he was leaving notes to Joe and Al and knew exactly what cigarette packet Joe was going to chose. This also shows Joe's id coming into play because id is where instinct happens and when Joe got this note he thought that Runciter was still alive and that was his first instinct

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“Runciter was born there. He spent his first fifteen years there. So now after his death, he’s gone back there. In some manner or other.”

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This quote shows that Runciters location of birth and death have a correlation and that he returns there for a reason

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This is when Joe figures out that they are the ones that are actually dead and Runciter is the one who is alive. When Joe ask Runciter if this is true he says yes

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“The graffiti on the bathroom walls, Joe said. You wrote that we were dead and you were alive” pg: 193