# data[].attributes.headline
Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design.

# data[].attributes.subject
Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design.

# data[].attributes.headline
 Exploratory research helps determine the best research design, data-collection method and selection of subjects.

# data[].attributes.subject
 Exploratory research helps determine the best research design, data-collection method and selection of subjects.

# data[].attributes.body
- data came from 'second-hand' researcher
-internal records, past marketing research reports, government and EU reports, market reports, directories, newspapers, journals, magazines

# data[].attributes.body
- Secondary reseach
- Qualitative research
- Consultation with experts
- Observation

# data[].attributes.body
Gather preliminary information that will help to define and suggests a hypothesis