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Do we need to puncture the bubbles? And if so, how?

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Eli Pariser: Beware online "filter bubbles"

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As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview.

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The information we get thrown at us has become more tailored to our personal preferences

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The algorithm/filtering of information could impact any kind of research. As it may show you biased information which you aren't looking for but are led to believe.

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News is no longer as reliable as it used to be, especially on social media with the gatekeeper no longer playing a part on sites such as twitter

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You can filter information more.
There's a lot more options and content, especially opinions, floating around like a butterfly.
It's streamline.