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Louise Trotter - the recently admitted creative director of JOSEPH Fashion - Her first collection will be the new collection that will be showcased as of 2019.

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Through collaborations with famous bloggers like Chiara Ferragne, Negin Merselahi and Kim Kardashian-for example- should massively increase brand recognition by interacting with Instagram famous individuals, through ads, promotions or even just be shown dressed in a Joseph piece.

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Joseph's world of fashion on Instagram shows an elaborative slideshow of the new 2019 collection, however lacks major promotional strategies that can be used as competitive advantages against other brands.

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Joseph's current Instagram following could improve using effective marketing techniques to help boost brand awareness digitally.

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Each brand a promise for their customers.
What happens when promise exceeds the expectations of the customers?
What if the sky was never the limits? Humas are capable of un imaginative creations, and it is in the duty of JOSEPH to execute  completely new era in fashion.
Change begins within us.
AI x JOSEPH, will be so powerful that it will revolutionize the fashion world.

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The most important factor of the whole strategy lies in the hands of the power of marketing.
Word of mouth, a working system that will be spread by people that will influence behaviors and awareness.
A powerful digital database that will influence the excel of AI.
A system that will not have any limitations.
Inclusion of promotions, discounts, exclusive gifts and vouchers, 4D recycled glasses, exclusive membership, and in store adventure that will fire up the shopping experience, into the most enjoyable.

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TESTING - TESTING - TESTING.
Will be of the utmost action during the beginning phases of bringing forth and introducing the the new concept of AI x JOSEPH.

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IN STORE - DIGITAL/ONLINE EXPERIENCE.
Creativity on another level.
And there's more..
Artificial intelligence x Joseph, has a powerful strategy, a journey to a more sustainable fashion. The long term plan for the development of AI, will be to create machines that inhibits more labourious and intelligent programs that will awe customers and excel in the digital world.
Through direct marketing, it is an interactive system between the robots and the people, hence getting people to act and more importantly getting a response.

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AI will have a direct interaction with the customers, by producing client services, such as aiding in style through voice assist, voice synthesis and voice recognition.

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Although AI has not been completely accepted by people, it holds a great vast of curiosity that people will want to explore.

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Artificial Intelligence has remained a taboo subject for quiet sometime now. As the interest on this technology is increasing day by day, it is affecting the mass market, as it is becoming a considerable procedure in the future of the world of business.

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Strengths:
- who will you turn to when you can't decide what outfit to purchase?
- time efficient
- experience of all fashion experts into one robot
- exclusive and rare
- high competitive advantage
- a more sustainable fashion
- reduced wasted manufacturing

Weaknesses:
- High cost
- replicating humans (possible loss of future employment)
- lack of trust within customers
- constant update for original creativity
- chance of error/malfunction

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The expression of feminine values is the core interpretation of the collections exhibited.
A systemic production tailored with masculine crafting but of a female posture.

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Life - realism - earth

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A Conversation.

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In remembrance to his father, JOSEPH ETTEDGUI, a man who exhibited greatness in the fashion industry through his taste, style and generosity.
With a robust ambition, a legacy is inherently born into a dreamer that did not require education but a humble beginning and strong desire to architect his dreams substantially.