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- The NBA has a huge fan base.
- More than 22 million fans attended an NBA game this season (2017-2018). The average attendance per game of 17,987 (highest NBA regular season average of all time). *Table available below*
- The NBA provides high quality video and broadcasting to fans for watching their game on TV and phones.
- NBA is partnered with abc, TNT and ESPN so that games are televised. TNT's live NBA game telecasts averaged 1.7 million viewers this year (2018), making it the most watched regular season since 2013-2014.

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- High ticket price, the average ticket price to attend an NBA game is $57, quality seats can cost up to £500 on any night and more depending on which team you are going to watch.

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- Other major sport leagues are continuously growing in the US (especially football).
- If the NBA settles with what they have, they will fall behind the other major professional sports like American football, baseball, hockey and football, also known as soccer in the US.

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- Under the current labour deal, NBA players get roughly half of all league revenue before expenses. Given an estimated $6 billion in qualifying NBA league revenue, players are allotted roughly $3 billion in total. There are mechanisms in place to ensure that players get their share of basketball-related income guaranteed to them under the collective bargaining agreement.

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- Technology is very fluid, meaning that it's always developing. Companies like the NBA should always be aware of the new changes in technology and should try to implement it with their products.
- As mentioned in the SWOT analysis, the NBA was able to use virtual reality to their advantage. Subscribers to NBA League Pass can experience being courtside for Live games in immersive 3D virtual and mixed reality for $6.99 per game.

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- Top 3 competitors in the Sports & Utilities sector:
1. NFL (National Football League) - founded in 1920. There are 32 teams in the NFL. Every team is very different in their look and feel, however, each supports the overarching brand of the NFL. From the field to the jersey to the broadcast, every game is branded with the NFL symbol.
2. MLS (Major League Soccer) - founded in 1995. The MLS is said to be playing catch-up with other leagues because soccer is still being popularised in the US, however they are doing a good job in attracting a younger audience.
3. NHL (National Hockey League) - founded in 1917. The NHL is most dominant in Canada and is growing its brand in Europe by opening up regular season games in places such as Finland, Sweden and Germany. The NHL is more of a niche sport in the United States. It is most popular in the Northeast and least popular in the Southeast.
-THE WALKING BILLBOARD EFFECT: When a fan wears any attire supporting 'their' team, they are ostensibly supporting the organisation e.g. NBA & NFL.

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- NBA players have a reputation as being more vocal on social and political issues than any other group of professional athletes.
- NBA Commissioner Adam Silver said the "sense of an obligation, social responsibility, a desire to speak up directly about issues that are important" is something that's been passed down over the decades. It's "part of being an NBA player".
- Silver noted that NBA fans tend to embrace many of the same values that the league has advocated for, including anti-discrimination policies. This is why many people support the NBA.

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- International players: Bringing international players to the NBA will also increase the global fan base and diversify the organisation.
- New technology: This 2017-2018, the NBA have given subscribers of NBA league pass the option to watch games in virtual reality.

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- 2018 champions, Golden State Warriors, declined an invitation from the White House to meet the President. While it is customary for championship teams to go to the White House as part of their celebration, Donald Trump's presidency has deterred many players from visiting the Oval Office. Steph Curry publicly expressed his disinterest in attending. Majority of the NBA players do not support Trump as they do not agree with his views, opinions and this ways of running the country.
- This has affected the NBA because Trump supports found it disrespectful for th

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- The NBA does a good job of segmenting their market groups.
- YOUTH - Provides training for young kids, also allows them to play in their own league. NBA players also help and work with young kids to influence them to do good and to play basketball. This is because the young people is seen as the future, thus will have influence over the organisation.
- ASIA - Before every season NBA players go on an Asian Tour, going to China, Philippines, Taiwan and more, to spread the game of basketball. This has been evidently successful because the NBA is China's most popular sports league. During the 2017 NBA Finals, more than 190 million Chinese streamed the games on their mobile devices.