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KIND REGARDS,
MINHO CHO
NIKITA BANSAL

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A very safe and basic approach and choice of clothing

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OBSERVATIONS:
-departmental store setup
-Seperate aisles for diffeent colour stories
-Limited collections at John Lewis
-a few promotional products created only for sale at John Lewis
-Very basic visual merchandising/displays
-Not approached by a sales assistant
-no sales assistant at the entire floor level
-Elegant, contemporary clothing as mentioned on the website.
-Collections of dresses, jackets, coats, tops, handbags, pants, trousers and jumpers.

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What would need to happen on the ground (operations) in the actual stores? (Store management and branding, customer service, experience of the sales assistants – manner, knowledge etc.

-Provide customer assistance at the floor level as there was no one to attend to the consumers at our visit
-have a more diverse collection, limited options
-create impressive visual merchandising strategies since it was quite basic

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What would the middle management and the business functions need to do? (like HR and recruitment, finance and in-store investment, branding and marketing communications etc.)

- Given the nature and environment of concession store, the middle management need to prepare a specific product strategy such as a “selection and concentration”
- Hobbs in John Lewis & Partners is not spacious and selective merchandising needed.

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What would the head office need to do (strategies to improve the communication of brand values and identity, improving the consumer omni-channel brand experience etc.)?

-  Hobbs provides well-organised omni-channel environment.
-  On the official website, Hobbs not only services product information but suggests various events customers can enjoy wearing Hobbs clothing, shoes and accessories

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FROM LONDON, TO THE WORLD

Hobbs was established in Hampstead, London in 1981, for Hobbs there will always be spiritual home, wherever it is in the world. Modern cuts, feminine tailoring and heritage craftsmanship – inspired by London, designed here and brought to life by Hobbs in-house atelier.

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Hobbs London - ‘Best of Britain’ -Autumn Winter Campaign 2018

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Hobbs London - ‘Best of Britain’ -Autumn Winter Campaign 2018

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Autumn is a time of salient transition. Days become shorter. Leaves turn from yellow to copper, as a longing to hibernate stirs within. There’s more time to reflect. More time to admire the changing scenes. All showing the very best of Britain. It's these reflections that define our AW18 campaign. Discover the new season and all the wonders it has to offer you.

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Hobbs London -  'Best of Britain' - Autumn Winter Campaign 2018

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Autumn is a time of salient transition. Days become shorter. Leaves turn from yellow to copper, as a longing to hibernate stirs within. There’s more time to reflect. More time to admire the changing scenes. All showing the very best of Britain. It's these reflections that define our AW18 campaign. Discover the new season and all the wonders it has to offer you.

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2015 - Sunday Times International Track 200 for International growth. 2015 - Winner of the Licensing Innovation Award for Historic Royal Palaces Fashion Collection

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Hobbs London, a leading bridge brand providing timeless British elegance for smart, busy women. We have earned our place in their wardrobes, their trust with our consistency and their loyalty through our quality, our values and our flattering fits.

Timeless clothes designed with consideration. Service driven by our understanding of her.

Trading in the UK, USA, Sweden and Russia. Department store concessions in Bloomingdales, John Lewis and House of Fraser. Online sales at 22%, delivering to 55 countries.

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Promotional poster

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Hobbs has a high level of involvement with a number of charities which support women and children across both the UK and Internationally.

Hobbs supports UK charities who work with both women and children within the UK, Women’s Aid and Action for Children and LMB who work with communities in Africa to generate incomes and self-sufficiency.

In addition Hobbs works with The Wellbeing of Women, a charity that raises money to improve Women’s health through research, training and education, by holding events in our flagship stores to raise money for the charity. As a business we encourage our teams to support local charities and many of our stores hold money raising events.

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From its inception in Hampstead in 1981, Hobbs has become a global brand offering impeccably-made garments and shoes to elegant women all over the world.
The brand redefines timeless dressing; dramatic coats, sit alongside fine knitwear whilst crisp white shirts and pin-sharp tailoring create a contemporary wardrobe aesthetic.

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#fromlondontotheworld #contemporaryyettimeless #stylewithsubstance
#craftedwithyouinmind

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CONTEMPORARY YET TIMELESS

Hobbs doesn’t get swayed by trends that come and go. Hobbs are smart enough to see beyond the throwaway, to seek out styles that will stay relevant. Current yet timeless, Hobbs makes the pieces customers will still be reaching for ten years from now.

STYLE WITH SUBSTANCE
Hobbs’s promise is luxury. Hobbs’s pledge is affordability. From Hobbs London atelier to the factory in Italy, it takes in every fabric, print and finish to create the finest collections. Hobbs spends untold hours tailoring every piece to perfection - which means customers never need to think twice about that dress, suit or jacket that just so happens to fit customers like a dream.

CRAFTED WITH YOU IN MIND

Life is busy. Clothes are important. Hobbs will be there from friends’ weddings to make-or-break meetings, our intelligent collections fitting around life’s every moment. Elegant, sophisticated and feminine.